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New pharma
Pharma's struggle for a new commercial model
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The Blockbuster Drug of the Century: An Engaged Patient

The Blockbuster Drug of the Century: An Engaged Patient | New pharma | Scoop.it
Patient engagement sounds like a utopian, out-of-touch goal of Meaningful Use. But there is truth in numbers, and they show that engagement is a must.

Healthcare must be built on a foundation of Health IT-supported care coordination and patient engagement, there is no other way to consistently and quickly scale improvements and care, and to accelerate the overall learning of the health care system.

As Topol points out, this is the path to real, personalized medicine, and away from the population-based studies and results that we’ve seen...

 

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WIll pharma marketing become de facto multichannel marketing in the future

WIll pharma marketing become de facto multichannel marketing in the future | New pharma | Scoop.it

WIll pharma marketing become de facto multichannel marketing in the future?

 

In the future?  uh...

See the results form the poll initated by @lenstarnes

Inspiring responses.

Don't you think too, that pharma marketing in relatiy is always one step behind to where it should be? Well, it is a difficult task, inchaing market conditions and with internal cutbacks to change and develop..

I do understand, but can I approve this lacking behind?

Can you?

;-)

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Q&A with Dominique Hind- Owner and Director of WiTH Collective- Social Media and what ALL Australian businesses need to realise - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products

Q&A with Dominique Hind- Owner and Director of WiTH Collective- Social Media and what ALL Australian businesses need to realise - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products | New pharma | Scoop.it

excerpt: Q&A with Dominique Hind What is the most important change to marketing over the last 5 years? Dominique: The adoption of social media and the seismic change that it has brought to digital behaviours, communications..

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Why drug companies need to build their own web communities | World of DTC Marketing.com

Why drug companies need to build their own web communities | World of DTC Marketing.com | New pharma | Scoop.it
People love to help each other online and they are turning to branded websites to get information so why the focus on social media when there is communities...
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IBM's reinvention should inspire flat pharma businesses

IBM's reinvention should inspire flat pharma businesses | New pharma | Scoop.it

The pharmaceutical giants look remarkably similar to the IBM of the late 80′s and early 90′s.

 

For those of us who remember the IBM of that era, this is bad news.

 

They can continue the path of the railroad industry early in the 20th century. Alternatively, they can look to the path IBM took when its future prospects were grim.

 

Remarkably, IBM demonstrated how it’s possible for a large company to shift from a product-centric culture to a customer and service centered company.

 

The writing is on the wall for pharma companies: they will succeed or fail based not on how many drugs they sell, but on how well their offerings improve health outcomes.


Via Andrew Spong
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Drug pipelines improving after years in doldrums | FirstWord Pharma

Drug pipelines improving after years in doldrums | FirstWord Pharma | New pharma | Scoop.it

Drug pipelines improving after years in doldrums:

- According to data from Thomson Reuters, drug industry productivity is improving after years of research disappointment, as drugmakers shift their focus from blockbuster drugs to making medicines for rare diseases, as reported Tuesday on Yahoo!News.

-"There has clearly been a downward trend in R&D efficiency in the past but what we are seeing now are some indicators that may be reversing," said Chris McKenna, vice-president for professional services at Thomson Reuters Life Sciences.

"New molecular entity output is improving and the number of projects going into clinical development is declining, which indicates the industry is moving away from a numbers game and is focusing on better-quality candidates ... we probably need a couple more years to see if it is a sustained pattern," McKenna added.

 

 

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TechCrunch | Pharma’s Huge Threat (and Opportunity): mRx

TechCrunch | Pharma’s Huge Threat (and Opportunity): mRx | New pharma | Scoop.it
It was only a matter of time before healthcare providers would start prescribing mHealth apps as soon as they proved to be as or more effective than prescription drugs.

Smart pharma will become players, not just spectators in industry disruption..

It seems that a day doesn’t go by where I don’t hear about some pharma sponsored “app challenge.”

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Devices Diagnostics The App AvantGarde

Devices  Diagnostics The App AvantGarde | New pharma | Scoop.it
Medical devices that are part app, part consumer gadget are spurring changes.

It also suits the pharmaceutical industry's shift toward a more diversified offering featuring not just drugs and biologics but also diagnostics, devices and services, bundled together to give their therapies an edge with increasingly powerful and tightfisted payers..

“Doctor-patient facetime is where most pharmaceutical products focus their marketing efforts,” says HAVAS Health chief digital officer Larry Mickelberg. “Now they've got to think about the in-between time, and that's where innovation is going to happen. It's a characteristic difference between the old healthcare mindset and the way things are moving, and that means rather than periodic exchanges of information between doctor and patient during scheduled visits, all parties can now consult and exchange information in a continuum across multiple channels.”

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Working Life: Jane Griffiths - InPharm

Working Life: Jane Griffiths - InPharm | New pharma | Scoop.it

Working Life: Jane GriffithsInPharmI joined Janssen, the pharmaceutical division of Johnson & Johnson, as a sales representative after completing my PhD at the University of Aberystwyth in 1982.

...Now we follow the product in the real patient environment. Health literacy, adherence and patient responsibility are essential to increasing therapeutic effectiveness. Luckily, in today’s world, the patient is an informed participant, and this is also changing the dynamic of healthcare. Rather than simply providing safe and efficacious products, we need to provide healthcare and health services that go beyond the disease, supporting the quality of life of the whole person....

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My Cancer Circle – Cancer Support Community for Patients and Caregivers

My Cancer Circle – Cancer Support Community for Patients and Caregivers | New pharma | Scoop.it
Visit the My Cancer Circle support group for stories, message boards and other resources for cancer patients, caregivers and family members.
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Lilly launches oncology trial app for healthcare professionals - NEWS - articles - Pharmaceutical Industry - PMLiVE

Lilly launches oncology trial app for healthcare professionals - NEWS - articles - Pharmaceutical Industry - PMLiVE | New pharma | Scoop.it
Pharmaceutical Industry | NEWS | | Lilly launches oncology trial app for healthcare professionals - Aims to increase patient participation in cancer trials | PMLiVE...
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Pinterest: Is This The Next Big Social Media Channel for Pharma?

Pinterest: Is This The Next Big Social Media Channel for Pharma? | New pharma | Scoop.it
So what does all this mean to pharma? Based on the meager existing pharma usage of Pinterest, it's very hard to say. Like all social media, the tool is designed to facilitate conversations between people, a conversation that ...
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4 innovative campaigns pushing pharma social media forward #hcsm #hcsmeu #hcsmeufr

4 innovative campaigns pushing pharma social media forward #hcsm #hcsmeu #hcsmeufr | New pharma | Scoop.it

In the grand experiment that is healthcare social media, there have certainly been some hits and misses. The lack of clarity around the ROI in social media for pharmaceutical companies (or anywhere, really) in combination with a lack of comprehensive guidance from the U.S. Food and Drug Administration makes it ground on which drug companies have for the most part have tip-toed. But among removed Facebook pages and shuttered YouTube accounts, a few companies have taken risks and shown us what value social media can have for pharmas.

 

Below are four examples of campaigns that have helped pushed pharmaceutical social media forward:

 

1. Boehringer Ingelheim – Drive4COPD

2. Sanofi Diabetes US

3. Novo Nordisk – Race with Insulin

4. AstraZeneca – Prescription assistance program


Via Parag Vora, Lionel Reichardt / le Pharmageek
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IBM 2012 Global CEO Study

IBM 2012 Global CEO Study | New pharma | Scoop.it

IBM Studying CEO's opinions:

By analyzing findings of interviews with over 1,700 CEOs worldwide, the fifth biennial IBM Global CEO Study, “Leading Through Connections,” reveals how CEOs are prioritizing the creation of more impactful connections with their employees, customers and partnerships!

In speaking face-to-face with 1,709 CEOs, general managers and senior public sector leaders around the globe, leaders confirmed that our new connected era is changing how people engage.

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FDA Approves First-Ever Digestible Microchip

FDA Approves First-Ever Digestible Microchip | New pharma | Scoop.it
The FDA has approved the first digestible microchip for humans. Proteus Digital Health has created a chip that’s safe to embed in a number of pharmaceuticals.
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Pharma and healthcare innovation: ten steps forward

Pharma and healthcare innovation: ten steps forward | New pharma | Scoop.it

If one takes a long view of the history of technological innovation in business, a pattern can be perceived.

How could one use those patterns to initate a series of tactics to create an innovative attitude and actual developments?

10 Hinta by Andrew Spong

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Pharma digital marketing: Targeting opportunities | World of DTC Marketing.com

Pharma digital marketing: Targeting opportunities | World of DTC Marketing.com | New pharma | Scoop.it

Though pharma is not allowed in Europe to (digitally) market to consumers, marketeers might benefit from fenerla insights into profiles of consumers interested in pharma ads in the States.

These insights may give them information to use to inform doctors. However, by listening and reading patients' conversations on line in Europe itself, they might learn the best!

By broadening targeting opportunities pharma marketers can increase the reach of their direct to consumer online ads.

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Overcoming pharma's lack of digital regulations - Digital Handbook - Regulatory issues

Overcoming pharma's lack of digital regulations - Digital Handbook - Regulatory issues | New pharma | Scoop.it
The industry does have regulations that cover digital marketing, but much rests on interpretation - PMLiVE...

Via Angel Gonzalez
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Pharmaceuticals Executive Survey: Executives Seek M&A to S | KPMG | US

Pharmaceuticals Executive Survey: Executives Seek M&A to S | KPMG | US | New pharma | Scoop.it

Pharmaceuticals Executive Survey:

KPMG's results from 2011 Pharmaceutical Pulse survey:

- M&A activity is expected to heat up in the sector over the next two years;

- Pharmaceutical executives are not expecting a full economic recovery for a few years;

- Growth in foreign markets is seen as an increasing area of importance;

- Headcount is down significantly from a year ago;

- The majority of pharmaceutical industry executives say that U.S. healthcare reform legislation is not addressing the real challenges for U.S. healthcare (63 percent)..

 

Investment priorities were to be seen in, a.o.:

- Acq of business: 40%;

- New products or services: 38%;

- Business model transformation: 19%..

 

Industry challenges

Looking forward, pharmaceutical executives view external factors with much greater concern than internal factors. A large majority of executives (76 percent) admitted being concerned about the economy, competition, and the impact of regulatory changes compared to their ability to compete or whether they have the right strategic direction internally (24 percent).

In addition, it is not surprising that sector executives identified regulatory and legislative pressures (60 percent) as the most significant barrier to growth over the next year, followed by pricing pressures (55 percent).

 

 

Original data at KPMG's site - not rewritten text by review sites (stating it was data from 2012!)..

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IBM tell pharma: Having a presence on social media sites is not equivalent to 'using social media'

IBM's recommendations to pharma include:

 

* Provide more information on drugs, medication and supporting services to a targeted audience

* Provide information about research on new drugs to the general community

* Educate the community about health issues/awareness and treatment

* Deepen the connection with groups of patients and healthcare professionals through unbranded presences

* Provide information on drug recalls more rapidly and to a wider audience than currently is the case


Via Andrew Spong
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Pharma rocks many Twitter handles for many reasons - FierceBiotech IT

Pharma rocks many Twitter handles for many reasons - FierceBiotech IT | New pharma | Scoop.it
Pharma rocks many Twitter handles for many reasons

The Twittersphere is lousy with pharma feeds. Count them up, as Eye on FDA recently did, and 44 drugmakers operate 200 Twitteraccounts, and the number appears to be growing as pharma companies raise their online profiles and tailor their social media strategies.

Yet there are gray areas around how to operate in the realm of the social web, calling for careful stewardship of Twitter accounts and Facebookpages, where the possibility exists for companies to have their products and profiles dragged through the digital mud...

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Special report: Pharma and social media | eyeforpharma

Special report: Pharma and social media | eyeforpharma | New pharma | Scoop.it

In this special report, eyeforpharma examines the ways pharma can use social media to engage patients, customers, and payers

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Pharma digital marketing spend up

Pharma digital marketing spend up | New pharma | Scoop.it

A recent Cutting Edge Information study examining the marketing resource allocations of 15 pharma brands to show how pharma marketing strategies are evolving to stay inline with physician and patient demand for digital information suggests digital marketing spend continues to rise within pharma brand teams.

 

Communiqué reports:

 

'The study considered three critical phases of drug commercialisation: phase III to regulatory approval, approval to launch, and launch to six-months post-launch. On average the 15 pharmaceutical brands spent $150,000 on digital marketing per molecule during the phase IIIA development. This figure then tripled between regulatory approval and immediately after the launch.'


Via Andrew Spong
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10 Social Media Listening Tools You Probably Haven’t Heard About | Business 2 Community

10 Social Media Listening Tools You Probably Haven’t Heard About | Business 2 Community | New pharma | Scoop.it
It’s time for another round-up of interesting players in the social business space.
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