A lack of confidence about social media is preventing pharmaceutical companies from making wider use of social media, according to a new report.
Digital Health: Building Social Confidence in Pharma by PR firm Weber Shandwick also found that regulatory restrictions were no longer seen as the primary barrier to social engagement.
Instead the pharma marketing and communications executives interviewed for the report said they faced a greater challenges internally when trying to 'socialise' their strategies, instill social media confidence in their teams and align resources.
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See also the blog for download referal for the new report..