Pharma’s new commercial model is not easily created.
We see Pharma companies to add all sorts of new programs to their company, like “Closed Loop Marketing”, “Sales Force Effectiveness”, “Key Account Management”, “Key Opinion Leader Management”, “Customer First”, or “Customer Excellence”, “Market Access management” etc.
Surely all kinds of innovations to focus and approach promotion in a new way.
Also, Social Media, Websites and On line Communities are created to “get the word out..”
But for now, we want to focus on edetailing as a core aspect for triggering the road map to create more effect and collaboration with customers (physicians and other caregivers) to support patients’ therapies, such as compliance support. ...