An entry in the ‘100 Steps for Pharma‘ series It's easier to sharpen a pencil than it is to write a poem with it. It's easier to clean a musical instrument than it is to play a sonata on it. ...
Whilst sectors of the health conversation still appear to have the leisure to ‘devote themselves more to the spectacle of thought than to thought itself’, pharma clearly is not one of them.
Revenue gaps caused by drugs going off patent are harder to close; margins are squeezed; budgets are under pressure; costs are closely managed; restructuring is everywhere.
No pharma company should look at its portfolio of social presences and think ‘job done’.
What job do they do?
Are they advancing the company’s key business objectives, or are they merely ’accelerating in a void, because all the goals of liberation are already behind [them]‘?
If you don’t know where your destination is, it is likely that you are heading in the wrong direction.