Pharma: from (e)detailing to physician and patient excellence, a new commercial approach.
The demand for a new commercial model in Pharma is striking. Lots of talk about social media, KAM, gaming, mobile and all kinds of excellences: customer, sales and marketing.
But what's the roadmap starting from the current situation of pharma's commercial business approach, to get to a new commercial relationship for the (local affiliates) of the pharmaceutical industry to its very customers?
I invite you to the scetch of this.
I made this outline on the basis of having gone that road and now look back on the (very) positive results.
Hold yourself to your seat: it might feel like a roller coaster! But doesn't just make that all the fun?
You may challenge me ;-) but thanks for your attention anyway!