Cegedim Relationship Management has undertaken its third annual survey of life sciences professionals in the United States to provide a real-time snapshot of this year’s trends.
This year reveals distinct concerns with the flux of the current commercial model and reinforces the support for digital solutions. Nearly three-fourths (74%) of respondents point to the changing commercial business model as the biggest issue keeping them up at night.
The formidable issues of concern remain constant from 2011 to 2012, especially the evolution of the current business model which holds fast as the primary concern.
Based on a scale from one to five, nearly three-fourths (74%) of respondents ranked the changing commercial business model as their first, second or third priority of concern.