"Ensuring a change for the better"
A Revolutionary Paradigm Shift in Big Pharma's Organisational Development by Cristina Falcão - A paradigm is the conceptual framework upon which we build our world; it is built upon past experiences; if we are not willing to make shifts in our paradigms, we will remain stagnate in our growth a paradigm shift is a change from one way of thinking to another; it is something that does not happen like self generation it is driven by change.
Culture change is not simply about how we see others and ourselves. It is about how the system works, i.e. how we do the work together, rather than how we work together. The paradigm shift is to understand how to act on the organisation as a system.
The most critical thing to understand about a paradigm is that, in a paradigm shift, everything goes back to zero. What does that mean? It means that whatever made us successful in the old paradigm may not even be necessary in the new paradigm....
What Has Changed? Everything – 2012 Portrays Big Pharma’s Future Scenario
Governments around the world are grappling to arrive at solutions for health account deficits. Political pressures have increased during the economic crisis.
Personalised medicine means changing drug portfolios from primary care driven blockbusters towards specialties, where the medical need is so high that regulators are more ready to accept the prices. Evidence of the value that medicines bring to healthcare systems will be required to achieve access and funding in both developed and emerging markets.
However, changing portfolios to address the changing pharma landscape is not enough; the pipelines are dry and R&D costs continue to skyrocket - the new paradigm is not about portfolios. Broadly, to raise innovation returns back to the level that prevailed in the era of blockbusters, pharma companies need transformational change.
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