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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile, visual and social engagement.
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The Benefits of Gamification in Online Communities

The Benefits of Gamification in Online Communities | New Customer - Passenger Experience | Scoop.it
The fundamentals of gaming offers society valuable insights into increasing engagement and productivity. Gamification helps foster vibrant communities.
Eric_Determined / Eric Silverstein's insight:

#Gamification taps into something that’s so innately human, it makes sense that other aspects of our lives will start to get the gamification treatment – do you agree?

Jane McGonigal thinks that not enough hours are spent gaming. In her TED Talk, “Gaming Can Make a Better World”, she highlights how most of the public agrees: 63% of American adults said that making everyday activities more like a game would make them more fun and rewarding.

Gamification is no longer a novelty: it’s expected by modern employees and community members.

Part of the success for building and engaging the Experts Exchange community was:

1) User-Generated Ratings

2) Points, Rewards & Leaderboards

3) Strategy


Share your thoughts.

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ignis medios & comunicación's curator insight, July 2, 9:27 AM

#gamming  las marcas desarrollan cada vez más estos desarrollos para lograr engagement, insights, involucramiento con los consumidores.

Tony Guzman's curator insight, July 6, 10:31 AM

This article shares some of the ways that gamification methods help engage your online students more effectively and how these can help create a better online community.

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Stop Acting Like a Robot & Start Socializing Your Brand

Stop Acting Like a Robot & Start Socializing Your Brand | New Customer - Passenger Experience | Scoop.it
When it comes to social media, brands have a fatal flaw: They aren't human. But there is an art to humanizing a brand so that it is more authentically and successfully social.
Eric_Determined / Eric Silverstein's insight:

The human equation is critical to social success, do you agree?


"Do you measure your popularity by the number of acquaintances you have? (followers in business) - Probably not. Social success in the "real" world is akin to that in the online world and is better measured through meaningful engagement and interactions.


To humanize your brand, create deeper relationships that will help grow your business' popularity.


1. People power your business - Employee engagement

2. Conversation is two-way

3. People have personalities - Personalization & Emotions


Brand your company as a caring companion and you'll not only reap the #social #media rewards, you will find that you have more #engaged #customers for whom you will remain top of mind."


"If something is to be top of mind, it is likely to be tip-of-tongue"
- Jonah Berger


Positive Word-of-mouth will drive the strongest results for your business at the lowest costs!

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Aligning the Organization Around the Customer - with Customer Rooms!?

Aligning the Organization Around the Customer - with Customer Rooms!? | New Customer - Passenger Experience | Scoop.it
In today's post, I write about customer rooms: what they are used for, why they are important, and why you should have one.
Eric_Determined / Eric Silverstein's insight:

In Jeanne Bliss latest book:  Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine, Jeanne highlights the importance of customer rooms for:


  • building executive commitment
  • educating and aligning the organization
  • understanding the #customer and his #experience
  • building #empathy for the customer
  • onboarding new #employees
  • training employees on an ongoing basis
  • shifting organization thinking to outside-in from inside-out
  • providing inspiration for experience redesign efforts
  • brainstorming and making improvement suggestions
  • recognizing employees and teams after improvements are implemented
On the company executive level, it enables you to:
1. Connect the dots to #ROI
2. Care about the customer
3. Focus, prioritize, and commit
4. Drive accountability and reward the middle


Thanks Annette for adding valuable insight to Jeanne's approach.

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App engagement is the new customer experience!

App engagement is the new customer experience! | New Customer - Passenger Experience | Scoop.it
So what's new? Mobile marketing automation.
Eric_Determined / Eric Silverstein's insight:

"In 2014 - 1 trillion push notifications were sent! But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps.


The challenge, of course, is that #app developers are continually pushing two heavy boulders up the mountain of mobile success: user acquisition and #mobile #engagement.


Get users and you have a shot at engaging them. Engage them and you have a shot at monetizing them. Monetize them, and you might be the new king of the new hill.


The reality is that as a result of our massive and rapid shift to mobile as the default way of interacting with the world, understanding and engaging customers via mobile is rapidly becoming the forefront of #customer #experience for both tiny mobile-only startups and massive 100-year-old enterprises — more so than email, phone, or in-person experiences."


How about the power of #social #media - not only can it drive engagement, but also facilitate new users, do you agree?


@SNAPCIOUS we enabled existing branded apps to automatically become social across 10 social and messaging networks leveraging visual #gamification.

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7 key takeaways from #BMA15 Business Marketing Association

7 key takeaways from #BMA15 Business Marketing Association | New Customer - Passenger Experience | Scoop.it
A couple weeks ago, I had the opportunity to attend the 2015 Business Marketing Association national conference in Chicago. Over the course of three days and 39 content sessions, I walked away with an energized view about where today’s innovative B2B marketing is trending. While the sheer amount of transformative ideas was, at times, overwhelming and daunting, I was able to capture seven of the most prominent trends from some of the brightest minds in today’s workforce:1. It’s time to refocus on
Eric_Determined / Eric Silverstein's insight:

7 trends from #BMA15


1.    It’s time to refocus on the customer

2.    The customer journey has changed

3.    Emotion trumps logic in marketing

4.    There’s a new normal in technology, and we already know the next normal

5.    If you can’t measure it, stop doing it completely

6.    “B2B marketing” isn’t synonymous with “boring”

7.    Millennials are now decision-makers

 

James Gilmore, author of "The Experience Economy": “People value the time they spend in places and events. Get customers to spend more time with you, and they'll spend more dollars on you."

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Tech Innovation - Friend or Foe?

In this issue of the People’s Insights monthly brief, we feature eight initiatives that demonstrate how mobile apps and new technologies are shaping the way we…
Eric_Determined / Eric Silverstein's insight:

Always be ready to disrupt your business and industry, the minute you think things are safe, that's when you need to worry, do you agree?


MSL Group shares 8 initiatives with insights from @Line @Snapchat @Facebook @WeChat @Periscope @lilycamera @Teslamotors



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Changing the Language and Culture of Marketing

Changing the Language and Culture of Marketing | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

The current job of marketing is to run campaigns to get new customers. The future role of marketing will be to deepen relationships with current customers.


That culture change needs to start right now, do you agree?

 

“Through social media, customers are having conversations with or without the participation of the company. Once the conversation is started, people ask the same questions about a company and its products and services as they do about another person. Do I share the company's values, do I trust them, and do I enjoy spending time with the product or service? Today people are very outspoken about these relationships.

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Stop Sprinkling Emotion, Start Creating Magic and Meaning

Stop Sprinkling Emotion, Start Creating Magic and Meaning | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Emotion is what makes an experience an experience - do you agree?


Emotional reactions create bonds between users and products, signifying that they are experiencing something memorable


So, the question isn’t if emotional connection is important, it’s how to do it—and how to do it well


Any experience that feels magical and meaningful is likely also beneficial, easy to use, and has emotional resonance


Magic without meaning: Google glass. It’s magical technology, but people are still struggling to understand what it means to them and the role it plays in their lives.

 

Meaning without magic: Craigslist. It serves a real and meaningful need, but requires too much work for people to find what they need.

 

3 Principles:

 

  1. Own the moments that matter to your customers – make it easier
  2. Embrace the moments that are hard – eliminate pain points
  3. Create new moments of rapport – build a continuous conversation

 

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Samantha de Reuck's curator insight, June 12, 2:17 AM

Bonds between users and the product are created through emotional reactions, making the experience memorable.


Key learnings:

Own the moments that matter to customersEmbrace the moments that are hardCreate new moments of rapport


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Let the Customer Drive Your Digital Strategy

Let the Customer Drive Your Digital Strategy | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Customers will decide whether your company succeeds." - Absolutely!


Eric Stahl states: "Today’s customers expect brands to take them on a journey that caters to their every need. Your ability to create this journey will make or break your future"


Is it the brand taking the customer on a journey, or the need for the brand to really understand the customer journey?


I certainly agree that positive brand experiences will keep customers coming back, but I would say that what Uber and TacoBell are doing are addressing the customer's expectations, which is part of their current journey.


Eric does highlight key important factors:


1) Disrupt Your Business Before Someone Else Does
2) Create a B2C Experience for B2B Products

3) Sales and Marketing Can't Afford to Be Separate

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Brad Friedman's curator insight, June 11, 12:02 PM

Some good thinking included in this post.

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Why Social Media Listening Is Key To Your Marketing Strategy

Why Social Media Listening Is Key To Your Marketing Strategy | New Customer - Passenger Experience | Scoop.it
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences…
Eric_Determined / Eric Silverstein's insight:

Do you agree: "The most significant marketing change in the past decade was brought about by social media"?


Social is about being part of a community, as a result, any brand without a strong community will simply not last. @SNAPCIOUS, we see social engagement and social listening going hand-in-hand.


Make it easy for your customers to engage around your brand. By facilitating continuous conversations and listening, you grow your customer relationships, can earn their trust and nurture their loyalty.



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Marketing Leap's curator insight, June 8, 8:31 PM


When it comes to Social Media timing is everything - how do you build a strong brand and effectively manage your social marketing, if you are not actively doing some type of social listening? Your customers talk on social media ALL the time. Are you listening to improve your brand and customer engagement?

Jean-Marie Grange's curator insight, June 10, 10:17 AM

72% of people posting a complaint on twitter expect an answer from the brand within 1 hour! 

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How to Reinvent Your Marketing for This Century - Infographic

How to Reinvent Your Marketing for This Century - Infographic | New Customer - Passenger Experience | Scoop.it
Marketing Strategy - Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
Eric_Determined / Eric Silverstein's insight:

Then vs Now: Funnel Marketing vs The Consumer Decision Journey


Now it's about Lifetime connection.


Do you agree that successful brands need to create a two-sided conversation with consumers rather than a one-way "push" through the funnel?




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Darcy Bevelacqua's curator insight, June 4, 8:39 AM
Great reminder of the importance of the customer journey
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5 Reasons Social Media Is Not Working!?

5 Reasons Social Media Is Not Working!? | New Customer - Passenger Experience | Scoop.it
Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.
Eric_Determined / Eric Silverstein's insight:

Kim highlights 5 key reasons:


1. You have to "pay to play" on Facebook
2. You are "push" marketing when you should be "pull" marketing
3. You are not "useful"
4. You are trying to be everywhere
5. You are not being authentic


"People will connect with you around what they care about way before they connect around your business or your product.

The reality is that people buy from people they know, like and #trust and authenticity is a huge piece of building that trust. Spend a few minutes thinking about what your real interests are, both personally and professionally, and create five to eight categories around those interests. Then, simply make sure to be yourself and deliver high-quality content consistently around the things you are actually interested in. You will have more and better engagement with people and these people will become your friends, your community members and, eventually, your clients."


Authenticity is the game-changer in social media marketing, do you agree?

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Why big companies disappoint customers every day!?

Why big companies disappoint customers every day!? | New Customer - Passenger Experience | Scoop.it
The 3 missteps smart companies make when creating great customer experiences and why they fall short of solving the real problem.
Eric_Determined / Eric Silverstein's insight:

What may look as small mishaps, have an important impact on overall customer #trust, which impacts overall #loyalty, and especially #advocacy - Do you agree?

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Why Most Companies Fail at Community Management!?

Why Most Companies Fail at Community Management!? | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

In the digital age, a community is:


"A group of people aligned across common values, goals, or interests. Communities have “members” who self-identify. Members can influence one another. They share experiences. The community meets some need that they all have. Above all else, communities require that members are able to contribute, not just consume.


Defining community is important, but all the more important is defining how it will specifically work for your business. The cost of getting this wrong? A weak community foundation that crumbles when you try to “manage” it, a failure to receive any measurable return on your community investment, and leaving your most loyal customers out in the cold."

As Carrie Melissa Jones correctly highlights: When you leave your most loyal customers out in the cold, you’d better believe they are looking for a warm community elsewhere!"

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Faith Wanyi's curator insight, July 1, 1:56 AM

Being a community manager, i meet a lot of people/companies who think community management is cannot be controlled or planned. But just like in any field, social management can be managed through careful data and statistics.

Simon MacGregor's curator insight, July 2, 4:34 AM

What communities do you identify with and do they identify back?

Sabrina Daninos's curator insight, July 8, 4:19 PM

So true of many major brands. 

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Reinventing Business Marketing with Gamification

Reinventing Business Marketing with Gamification | New Customer - Passenger Experience | Scoop.it
The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement.
Eric_Determined / Eric Silverstein's insight:

"Gamification is all about engagement" - it's not just about the loyalty program, make it fun for your customers to engage, do you agree?


Share your latest #mobile #gamification #experience with your favorite brand.


@SNAPCIOUS we developed a visual gamification platform for brands to elevate their existing mobile offering, empowering and rewarding customers for each #social #engagement across 10 social and messaging networks.



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nshet's curator insight, June 29, 9:07 AM

Gamification will be a Game Changer!

Jean-Marie Grange's curator insight, June 29, 2:52 PM

The more gamification there is out there, the better you need to be at doing it...

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Want Customer Centricity? Turn loyalty on its Head!

Want Customer Centricity? Turn loyalty on its Head! | New Customer - Passenger Experience | Scoop.it
Relationship constructs like friendship and loyalty have evolved from core
personal needs to pillars of business outcomes and success.  Read on to
find out why, to be customer centric, loyalty is no longer earned FROM
consumers.  Instead, businesses must begin to cultivate and give
their loyalty TO consumers... 
Eric_Determined / Eric Silverstein's insight:

"Today, more than ever, loyalty is a two-way street, do you agree?


Loyalty must be cultivated and also given to customers.  


What does this mean?  To compete in today’s polygamous and competitive marketplace, businesses must re-invent themselves by putting in place six key #CX criteria: governance models, people, budgets, policies, procedures and systems, all of which collectively serve to empower the enterprise to be loyal to its customers


To understand the depth of what it takes to build and live this customer centric vision, I offer the following 10 qualities* of loyal businesses:


  1. They provide compelling products that continually pique interests of their customers
  2. They listen and respond to all customer feedback, both formal and informal (social)
  3. Always act with honesty, integrity and straightforwardness
  4. Place a priority on protecting customers’ needs
  5. Respond with generosity, rather than self-interest
  6. Their products and services bring out the best in their customers
  7. They care about their customers, and they show it
  8. Are trustworthy and treasured by everyone they touch (customers and employees)
  9. They are always accessible and responsive, never letting customers feel abandoned
  10. They love their customers UNCONDITIONALLY

*With thanks for inspiration to Deeksha Rawat’s ‘Top 10 Qualities of Best Friends’"

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Relationships Are Expensive

Relationships Are Expensive | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Real human #relationships take time and effort. Becoming a good and loyal friend does not happen quickly. #Loyalty and caring are powerful human #emotions but #brands seem to want to get them on the cheap."


Which brand do you see nurturing relationships the best? Which ones are failing?


@SNAPCIOUSwe empower brands to strengthen their relationships across #visual & #social conversations directly via their #mobile platform.

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Why customer love matters: 9 Inspiring quotes

Why customer love matters: 9 Inspiring quotes | New Customer - Passenger Experience | Scoop.it
People matter, and your customers deserve to be heard. We hope that these quotes inspired you to give your customers a voice in your company and to express your love for them
Eric_Determined / Eric Silverstein's insight:

People matter, and your customers deserve to be heard. How are you facilitating conversations with your customers across your all your channels?

 

Here are 9 quotes, which one is your favorite?

 

1. “Community is much more than belonging to something; it’s about doing something together that makes belonging matter.”  – Brian Solis, renowned speaker, and digital analyst and principal at Altimeter Group,

 

2. “Customers are assets to be cared for and nurtured.” – Jeanne Bliss, author of Chief Customer Officer

 

3. “The customer is the boss.” – A.G. Lafley, CEO, Procter and Gamble

 

4. “To get customers, you need to go from the heart to the brain to the wallet.” – Gary Vaynerchuk, entrepreneur, author and social media influencer

 

5. “Truly listening is hearing the needs of the customer, understanding those needs and making sure the company recognizes the opportunities they present.” – Frank Eliason, Global Director of Client Experience Team at Citi

 

6. “If your customers are made to feel as if they are outsiders, they will eventually find a competitor who makes them feel better about doing business with them.” – Shep Hyken, customer service expert and author of The Cult of the Customer and The Amazement Revolution

 

7. “Find a way to be personal with your customers and connect with them on a human level.” – Andrew Reid, Founder, President and Chief Product Officer, Vision Critical

 

8. “Ignorance of customer needs is not excuse for marketing that isn’t useful or effective” – Jay Baer, best-selling author and founder of Convince & Convert

 

9. “Listening to feedback makes customers feel more appreciated and part of the value creation process.” – Ray Poynter, Director, Vision Critical University

 

 

 

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Want Brand Engagement? Build Your Community

Want Brand Engagement? Build Your Community | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Companies are building online communities that promote meaningful dialogue, which in turn enhances product innovation, sales and long-term marketing.


3 recommendations to #community building:


1) Get creative with how you draw people into the community


2) Gather valuable #data & insights


3) Weave #customer #journeys throughout the community #experience



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Science Proves What Really Makes People Happy

Science Proves What Really Makes People Happy | New Customer - Passenger Experience | Scoop.it
Many of us would like to know the secret to lasting happiness. Everyone has ideas of course, and not a few of them involve material items. But science might prove that it doesn’t.Dr. Thomas Gilovich, a professor at Cornell University, believes that material items might provide happiness—but it doesn’t last. The problem is as soon as we have the item, we slowly get used to having it. And…eventually, the thrill is gone.I know this first hand. I have written before about my love of fishing lures. A
Eric_Determined / Eric Silverstein's insight:

"An important part of Gilovich’s findings is that the experience becomes a part of us; through the stories we tell and share with the other who shared the experience. They become a bond in our personal relationships, a key to happiness for most people. "


The above is the foundation of our mobile solution @SNAPCIOUS, empowering customers to share their visual stories around the brands they love.


Which brand experience have you recently been delighted by?

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Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | New Customer - Passenger Experience | Scoop.it
Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained by Douglas Karr on Marketing Technology

Via Russ Merz, Ph.D.
Eric_Determined / Eric Silverstein's insight:

Location, Location, Location - Clearly shows you can achieve results, but is this the way to build and strengthen your customer relationships?


Share your thoughts.

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Russ Merz, Ph.D.'s curator insight, June 10, 3:11 PM

Looking for some good definitions and recent #stats about #location based marketing? Here they are thanks to Doug Karr.

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Is customer experience management futile without an employee engagement strategy?

Is customer experience management futile without an employee engagement strategy? | New Customer - Passenger Experience | Scoop.it
Evidence demonstrates why employee engagement must be at the heart of any CX transformation.
Eric_Determined / Eric Silverstein's insight:

Happy employees = Happy customers = Happy shareholders

 

Eric Feinberg, senior director for product strategy at ForeSee, “Employers used to be in charge. And then 10 years ago, with the advent of the internet, customers seized the power, realising that together you can effect change in a massive way. And I think presently we’re seeing that employees are getting the power. They are willing to band together and ask for change because they are expecting more of their employers.”

 

Bruce Temkin - In 2015, successful #customer #experience efforts will realise that the key ingredient to success is their employees."

 

Colin Shaw, founder of customer experience consultancy Beyond Philosophy, explains: “If you’re trying to create an experience you need to be aligning your #employees to it well. You need to find out what drives value for your employees just like you need to find out what drives value for your customers. You need to design your experience for your customers and what a surprise you need to design your employee experience as well.

 

What would you like to see implemented at your company to drive employee #engagement ?

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Customer Experience Needs Vision

Customer Experience Needs Vision | New Customer - Passenger Experience | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.
Eric_Determined / Eric Silverstein's insight:

Making the customer feel “right” is the goal, and it requires organizations to “act-as-one” when engaging customers in all touch points - do you agree?


Vision requires:


1) Emotional Connection

2) Compelling Value Proposition

3) Simple to Understand

4) Commitment and Expectations


Steps:


1) Applying the Attributes

2) Make Communication Key

3) Transcend the Org Chart

4) IT at the Center


By putting IT at the center of business transformation you ensure the digital and non-digital experience can seamlessly work together to meet and exceed customer expectations.


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Joe Cardilino's curator insight, June 4, 1:26 PM

Right, how many people on the team can deliver on the promise so elegantly painted by the media technologists with beautiful graphics, box stock and replicated with today's interfaces???  It's always about us though... 

 

#iknojo

Sue Walsh's curator insight, June 4, 7:48 PM

Love this simple diagram. It always amazes me that when an organisation becomes inward thinking and thinks it know best, product information is confusing and complex ... and does not meet customer needs/expectations/desires.

Romain MAZUIR's curator insight, June 10, 5:34 PM

CX mantra ? #H2MWP

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Gamification of Loyalty programs = "ROIALTY"

Gamification of Loyalty programs = "ROIALTY" | New Customer - Passenger Experience | Scoop.it
How can gamification solve customer loyalty programme problems?
Eric_Determined / Eric Silverstein's insight:

Gamification + Loyalty programs deliver "ROIALTY" - do you agree?


"Its primary purpose as a tactic is to #engage best customers and encourage an action. Though it should complement a brand’s marketing strategy, it should be a distinct and rewarding experience that it is differentiated from a more common operational touch point such as shopping or website browsing. The competitive element in gamification is essential and #social integration is a must." - Dennis Armbuster @LoyaltyOne



Gamification tips @Perka


1. Don’t forget the social-communal factor. 


2. Remember the recognition factor.


3. Keep time in mind.


4. Getting the right balance of challenge. 


5. Keep it FUN!

 

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Following Journey Mapping’s Future Path

Following Journey Mapping’s Future Path | New Customer - Passenger Experience | Scoop.it
Anna Papachristos
Eric_Determined / Eric Silverstein's insight:

"From #mobile devices, to the #IoT, emerging technologies will play an integral role in how companies map the increasingly erratic customer journey and approach customer engagement strategy", do you agree?


"Over the years, the concept of #customer #journey mapping has slowly gained more acceptance, as businesses are beginning to recognize the value such strategies bring when trying to develop more holistic, consistent #customer #experiences. In fact, Thompson notes that journey mapping may be the most crucial step in realizing that vision, as such guides enable everyone across the company to work from the same playbook on how to approach customer service by examining an array of fundamental questions:


  • How are our customers reaching us?
  • How do they feel at various touchpoints?
  • Why are they choosing one point of contact over another?
  • How are we responding during these interactions?

 

Customers seek brands that understand their journeys and offer improved experiences, as anticipating expectations and aligning business processes and technologies across departments to meet consumer needs serves as the prime differentiator in any industry.


Therefore, companies must address every stage of consumer behavior— awareness, consideration, purchase, service, and #loyalty—to break down silos and determine which elements truly need work.


As technology continues to generate twists and turns throughout the customer journey, companies may need to alter their #engagement strategies in an effort to reach customers where they work and play.


"These new devices also offer new sources of behavioral information that are key to marketers, such as new ways to signal purchase intent. If I'm wearing a @Nike Fuel Band, for example, when I walk past an exciting display, and my heart rate rises, might that signal an advertiser to send me an attractive offer to induce me to move forward with a purchase? Sounds a little like 'Minority Report', but the technology is available to offer those types of experiences today."


Share your thoughts on the Nike example?

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