New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in entertainment, mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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7 Strategies That Are Transforming #Mobile Apps

7 Strategies That Are Transforming #Mobile Apps | New Customer - Passenger Experience | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
Eric_Determined / Eric Silverstein's insight:

Key factors to #Mobile strategy in 2015:


  • #Social networking – fastest growing mobile application category
  • Context-aware #marketing – will improve user application #experience
  • #Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
  • Mobile search – Product and price comparison for consumer products
  • Mobile #commerce – Will help streamline consumer shopping experience
  • Object recognition – Increase in sensor and processing capabilities
  • Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled


For those brands with mobile apps seeking ways to socially engage, happy to setup a live demo of @SNAPCIOUS

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LaurentHinard's curator insight, February 23, 2015 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 2015 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Hyker Security's curator insight, February 27, 2015 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

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Fifty Shades of #Branding

From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best …
Eric_Determined / Eric Silverstein's insight:

• 65% of audiences are visual learners. —Mind Tools

 

• 92% of consumers trust brand advocates. —Nielsen


Share your favorite stat.


Now the other question is whether you went to see the movie....

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The New Science behind #Customer #Loyalty

The New Science behind #Customer #Loyalty | New Customer - Passenger Experience | Scoop.it
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th
Eric_Determined / Eric Silverstein's insight:

Can't stress enough on the 3 E's:


1. Effective

2. Ease

3. Emotion


Technology can help a great deal with the first 2 points, but the third requires you to walk in your #customers shoes, and really #engage with your customers, to listen and learn.


That's how you will earn their #trust and #loyalty, building towards #advocacy.

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Callixtus BLACKETT JR's curator insight, February 18, 2015 8:04 AM

We all need to review our customer loyalty strategies and make use of the deluge of data we have at our disposal in order to create a better customer experience that helps us win, serve and retain customers in a more profitable manner.

Darcy Bevelacqua's curator insight, February 19, 2015 4:56 PM

Customer experience is more important. Understanding how to make it easy and efficient is essential to long term growth. It's important to get started now. 

Mike Donahue's curator insight, February 20, 2015 10:53 AM

I like that Forrester factors emotions into their ranking, something NPS does not, making for a more complete measurement and predictor of consumer loyalty.

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10 #Customer #Experience Quotes To Improve #Engagement

10 #Customer #Experience Quotes To Improve #Engagement | New Customer - Passenger Experience | Scoop.it
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." Apple’s mission through the very words of its mastermind Steve Jobs. Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these eye-opening customer experience quotes, to help you foster client engagement.What Steve Jobs is teaching us is that the
Eric_Determined / Eric Silverstein's insight:

Which quote is your favorite?


1. “It is not the employer who pays the wages. Employers only handle the money ... It is the customer who pays the wages." (Henry Ford)


2. “The biggest risk is not taking any risk ... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” (Mark Zuckerberg)


3. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” (Jeff Bezos)


4. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” (Ian Schafer)


5. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” (Seth Godin)


6. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos)


7. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.” (Brian Solis)


8. “Your most unhappy customers are your greatest source of learning." (Bill Gates)


9. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” (Steve Jobs)

10. “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” (Mahatma Gandhi)


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Bharat Employment's curator insight, February 12, 2015 11:45 PM

http://www.bharatemployment.com/

sharon lewis's curator insight, February 15, 2015 1:20 PM

Some quotes not before seen, all reinforcing the message of "the customer rules!"

Enjoy

Arielle Monnerot-Dumaine's curator insight, February 16, 2015 12:30 PM

Difficile de choisir ! Et vous ?

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#Mobile #Marketing is a $500 billion opportunity!!!

#Mobile #Marketing is a $500 billion opportunity!!! | New Customer - Passenger Experience | Scoop.it
In 2016, the portion of mobile-influenced in-store retail sales is expected to jump to more than 50 percent. This means almost half of a brand’s customers will soon be proverbially “up for grabs” t...
Eric_Determined / Eric Silverstein's insight:

The importance and influence #mobile has on your shopping #journey is increasing every day.


If you don't focus on owning your mobile #marketing channel, you can expect your competitors to aggressively pursue your customers.


Focus on delivering the right #customer #experience, and create a rewarding #engagement, one that will nurture their #loyalty and gain new #brand #advocates.

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Lori Wilk's curator insight, February 11, 2015 7:43 AM

With this #mobile #marketing and #consumer #advertising trend the question becomes, "Is your #brand in their hands? " #BYLNetwork is helping #brands transition to #digitalmarketing  combining both  #video and #mobile. This Venture Beat article makes us realize that to ignore mobile means to be left behind and lose market share to competitors. The good news is that brands can take action now and participate in this trend. 

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The Power of #Mobile Moments

The Power of #Mobile Moments | New Customer - Passenger Experience | Scoop.it
  Most individuals spend 80 % of their time across 5 apps today. What will it take to even make it into your customers top 10? Most companies today, push information to their customers and off...
Eric_Determined / Eric Silverstein's insight:

In order to stand out in mobile, go beyond the standard functionalities.


Offer a platform that will not only engage your customers, but allow them to build a community that can easily communicate and share with your brand.


@SNAPCIOUSdoes it via visuals, what would you like to see improved in your favorite apps?

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How #Mobile & #Loyalty Programs reward #customer #experience

How #Mobile & #Loyalty Programs reward #customer #experience | New Customer - Passenger Experience | Scoop.it
Small businesses can now target specific customers, influence their behavior and keep track of the results, while offering better rewards.
Eric_Determined / Eric Silverstein's insight:

With every business focused on #mobile #engagement, don't forget the emotional  connection:


“All organisms, in different ways, are drawn to goals,” said Oleg Urminsky, who teaches marketing research at the University of Chicago Booth School of Business. “The closer we are to achieving our goals, the more motivated we are to keep doing something. As mice on a runway get closer to a food pellet, they run faster.” Similarly, he said, “as people get closer to having a completed card, the time between visits gets smaller.”


Being able to reward the engagement while making it easy for your customers to do everything via mobile, that's a good way to build #loyalty with your brand, do you agree?


Which loyalty program do you currently use most via mobile?


Do you prefer doing business with a brand that has a well established loyalty program, or can do without? 

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Bharat Employment's curator insight, January 30, 2015 11:18 PM

www.bharatemployment.com

Sadel Ekmeiro's curator insight, February 2, 2015 1:46 PM

Which loyalty program do you currently use most via mobile?

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#Relationship #Marketing: The Next Frontier!

#Relationship #Marketing: The Next Frontier! | New Customer - Passenger Experience | Scoop.it
Consumer touchpoints have increased, power has shifted to the buyer, and brands must continually think of new and innovative ways to address these changes.
Eric_Determined / Eric Silverstein's insight:

Michael @Kia says it well: "You can’t dictate how your brand is perceived, but you can create experiences that influence consumers’ feelings. Strong relationships drive business, but cannot be manufactured or manipulated.."


Is your brand focused on delivering the best #customer #experience,  and nurture that #relationship?


As we live in a true #omnichannel world, we shouldn’t see the increase of #touchpoints as a problem to solve, but as an increased opportunity to connect with consumers. 




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Bharat Employment's curator insight, January 29, 2015 1:12 AM

www.bharatemployment.com

John Norman's curator insight, January 30, 2015 5:00 PM

I keep hearing the phase "People first buy into relationships before they buy products" (or words to that effect) and this is so very true when it comes to network marketing. Therefore to establish credibility as a leader you need to master the art of relationship management. While there is nothing terribly new about that (ask any politician) it has become a necessary skill for many in the age of globalised digital connectivity.

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2015 @Edelman #Trust Barometer - Global Results

The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted …
Eric_Determined / Eric Silverstein's insight:

#Trust : belief that someone or something is reliable, good, honest, effective, etc.


As you will see from slide #12, the most trusted source for #content remains your peers, friends and relatives.


How is your #brand engaging with your audience? By earning their trust, and leveraging their #social reach across their friends and relatives, imagine the opportunities to strengthen your business. 


I would argue that without Trust, you can't run a successful business. Do you agree?


This applies to #customers, employees, vendors, etc...


 

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Bharat Employment's curator insight, January 26, 2015 11:31 PM
www.bharatemployment.com
Arielle Monnerot-Dumaine's curator insight, January 27, 2015 3:40 AM

Pour des résultats pour la crédibilité des messages de recommandation, go directly page 12

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#Digital, #Social & #Mobile in 2015

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infograph…
Eric_Determined / Eric Silverstein's insight:

There is no denying it, the world is becoming ever more connected.


The question is not whether you need to be #social and #mobile, it's how do you intend to capitalize utilizing all channels available.


You need to offer the right #engagement across all your #customer #touchpoints, delivering value throughout your customer #journey.


Where do you see your greatest opportunity in 2015: #Digital, Social or Mobile?

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Bharat Employment's curator insight, January 24, 2015 7:25 AM

www.bharatemployment.com

Jean-Marie Grange's curator insight, January 26, 2015 11:01 AM

#Digital, #Social and #Mobile in 2015. All the markets, all the figures...

The world is becoming more and more connected every day!

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The Power of Images - How #Brands Connect with their #Customers

The Power of Images - How #Brands Connect with their #Customers | New Customer - Passenger Experience | Scoop.it
As we see an increasing number of smartphone adoption across the world, and greater engagement across social networks, the number of images shared everyday tops 1.8 billion photos a day! A picture ...
Eric_Determined / Eric Silverstein's insight:

40% of people will respond better to visual information than plain text.


It's clear to see why more and more brands try to engage with their customers via clever photo campaigns.

What recent campaign made you connect with the brand?
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Consumers want Internet of Everything #IoE!?

Consumers want Internet of Everything #IoE!? | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"The fifth annual @CiscoServices retail survey found that most shoppers want #innovations that improve convenience and efficiency, extending beyond #personalization into hyper-relevance.


When asked to identify primary areas for in store #retail improvements, 39% of consumers identified the process of selecting and purchasing goods - for example, having the products they want in stock and an efficient checkout process. By contrast, 13% chose a more #personalized shopping #experience."


What are your thoughts on the above?

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Bharat Employment's curator insight, January 16, 2015 11:50 PM
www.bharatemployment.com
Roberto Nocera's curator insight, January 26, 2015 8:20 AM

Internet of Things is changing shopping behavior #iot #connecteddevices #customerexperience

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2015: #SocialMedia Marketing Trends

2015: #SocialMedia Marketing Trends | New Customer - Passenger Experience | Scoop.it
Now that 2015 is upon us, it's time to examine what social trends we should be on the lookout for. Here are a few of the most interesting predictions that we ran across.
Eric_Determined / Eric Silverstein's insight:

Irfan highlights 5 key trends.


Do you agree that visual stories are more powerful?


Are you enabling your customers to engage across multiple social channels?


Share your vision on how you see social media trends for 2015.

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The Power of User Generated Content - UGC drives results!

The Power of User Generated Content - UGC drives results! | New Customer - Passenger Experience | Scoop.it
We @Snapcious love to share stories of amazing campaigns from brands who understand the power of their community. Empowering one's fans to be creative, story tellers via photographs are the foundat...
Eric_Determined / Eric Silverstein's insight:

With brands looking at #Influencers to generate buzz and metrics, your loyal fans are your greatest influencers - do you agree?


@TIME was able to leverage several of their publications to pull user generated content (#UGC). Positive #KPI


Which one is your favorite?

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What can we expect at 2015 #Mobile World Congress?

What can we expect at 2015 #Mobile World Congress? | New Customer - Passenger Experience | Scoop.it
I remember the first time I attended 3GSM in Cannes: It was primarily a B2B telecoms trade show and centered on DVB-H, WiMAX, and other technology-centric acronyms. Fast-forward 11 years, and Mobile World Congress (MWC) will be the center of the business world for a couple of days (March 2 to 5).
Eric_Determined / Eric Silverstein's insight:

"It is fascinating to see how mobile has changed the world in the past 10 years — not just in the way that we live and communicate but also in terms of disrupting every business. I strongly believe that mobile will have a bigger impact than the PC or Web revolutions. "


Do you agree with Thomas' conclusion?


@SNAPCIOUS will be in attendance - keen to engage across both themes to be anticipated during the conference:


1.   Mobile As The Hub Of New Connected Experiences

 

 

2. Mobile As A Key Driver Of Cross-Channel Marketing, Commerce, And Payment Initiatives


If you will be attending, share what you anticipate from the conference?

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What Influences #Social Buying?

What Influences #Social Buying? | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Understanding and then supporting customer expectations in an age dominated by social media is the key to long-term commercial success." - Do you agree?


Recommendations and reviews have a massive impact on the purchasing journey.


Make sure you strengthen your customer relationships and capitalize across all touchpoints. 


Mobile social engagement platform - @SNAPCIOUS

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Amos J Cruz's curator insight, March 8, 2015 10:53 PM

Interesting quantitative analysis of factors influencing the consumers' journey to purchase.  I'm particularly interested in the role of traditional real, in-person networks as they translate into a world more defined by a digital presence.

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The Inevitability of a #Mobile-Only #Customer #Experience

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;
Eric_Determined / Eric Silverstein's insight:

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

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Bharat Employment's curator insight, February 12, 2015 12:18 AM

http://www.bharatemployment.com/

Mike Donahue's curator insight, February 13, 2015 10:14 AM

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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10 world-changing trends - get ready!

10 world-changing trends - get ready! | New Customer - Passenger Experience | Scoop.it
Futurist Erica Orange dishes on what's coming next, and how entrepreneurs can prepare for it
Eric_Determined / Eric Silverstein's insight:

Key insight shared in this @Inc article.


The one thing we are certainly short of supply is #Time


The importance of #gamification for positive #engagement


Important lessons for you to incorporate within your business model and company #culture.


Are you ready?

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Darcy Bevelacqua's curator insight, February 9, 2015 12:08 PM

It's a new world involvng virtual reality, time pressure and rapidly chaning environments. Interesting ideas worth a quick read. 

Bharat Employment's curator insight, February 11, 2015 1:26 AM

http://www.bharatemployment.com/

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#CMO want more customer #Engagement

#CMO want more customer #Engagement | New Customer - Passenger Experience | Scoop.it
As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers. I dream of my customers being excited. But it doesn’t always happen naturally. A recent McKinsey & Company global survey found that the ability to create sustainable and engaging customer relationships is the top priority for CMOs. Yet, to actually do this goes well beyond marketing.
Eric_Determined / Eric Silverstein's insight:

Are you customers currently active, react and excited about your brand?


"As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers. I dream of my customers being excited. But it doesn’t always happen naturally. A recent @McKinsey & Company global survey found that the ability to create sustainable and engaging customer #relationships is the top priority for #CMOs. Yet, to actually do this goes well beyond #marketing. It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond."


With everyone now focused on #mobile engagement, look beyond the simple push notification. You need to nurture that relationship, reward that engagement, and create an emotional connection. 


If you want a recommendation on mobile: @SNAPCIOUS 

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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | New Customer - Passenger Experience | Scoop.it
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...
Eric_Determined / Eric Silverstein's insight:

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.


If you take into account the number of existing apps, what would you like to see added or changed from your current experience?


Share your thoughts about @SNAPCIOUS

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Marketing Leap's curator insight, January 29, 2015 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 2015 11:37 PM

www.bharatemployment.com

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2015 State of Marketing through Visuals

2015 State of Marketing through Visuals | New Customer - Passenger Experience | Scoop.it
Whether you are telling a story or sharing important #marketing data, here is a great example how images  convey each point. Heike Young @Salesforce shares key 2015 marketing trends. Which one is y...
Eric_Determined / Eric Silverstein's insight:

Heike Young @Salesforce uses clever images to convey their latest report on the state of #Marketing for 2015.


Which one is your favorite GIF?


With companies focused on #Mobile Marketing to drive closer #engagement with their customers, and leverage the power of #social #media, which #brand in your opinion delivers the best #experience on mobile today?

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Bharat Employment's curator insight, January 28, 2015 12:04 AM

www.bharatemployment.com

Sue Walsh's curator insight, January 28, 2015 7:03 PM

Makes d=some great points ... and is sure to bring a smile to your face :-)

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12 Stats from around the #Digital World

12 Stats from around the #Digital World | New Customer - Passenger Experience | Scoop.it
Stat’s just the way it is. Some things will never change.
Eric_Determined / Eric Silverstein's insight:

It's always great to end the week with a recap around #digital #marketing and #ecommerce world.


It's all about #Mobile - good #infographics


It includes one non-marketing stat from Canada, guess what it's about :)

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Carla Gentry CSPO's curator insight, January 25, 2015 11:19 AM

Although the stats may change, the determination to bring you the very best insight will remain forever undaunted. 

Bharat Employment's curator insight, January 26, 2015 11:35 PM
www.bharatemployment.com
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How do you stand out in this Digital Age?

How do you stand out in this Digital Age? | New Customer - Passenger Experience | Scoop.it
It’s an incredibly exciting time to be involved in the digital space, empowering companies through technology innovation to improve customer engagement and drive growth.
Eric_Determined / Eric Silverstein's insight:

As Robert Kelley highlights, technology has leveled the playing field, now it's time to better connect and offer the right value in each engagement.


"Consumers can easily and quickly compare goods among rivals, turning more and more products into price-driven commodities.


As a result, only firms that aggressively embrace #digital #customer #engagement will have a chance to differentiate themselves in this market. Companies that can partner with full-service digital technology solutions providers to create seamless #customer #experiences, across all consumer #touchpoints, will foster brand advocates and increase market share.


It’s an incredibly exciting time to be involved in the digital space, empowering companies through technology innovation to improve customer engagement and drive growth."


With an increasing focus on #mobile, how are you looking to standout?


If you are looking for a recommendation: @SNAPCIOUS

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Consumers will grow more powerful - smart #brands will help them do it!

Consumers will grow more powerful - smart #brands will help them do it! | New Customer - Passenger Experience | Scoop.it
To forge those genuine connections, brands will have to be something the consumer chooses to spend time with. A story earned is a penny saved. Brands should tell useful stories and engage audiences, in an unfiltered way, earning consumers’ attention.
Eric_Determined / Eric Silverstein's insight:

Gustavo is absolutely on point:


"To forge genuine connections with consumers, brands will have to be something the consumer chooses to spend time with.


A story earned is a penny saved.


Brands should tell useful stories and engage audiences, in an unfiltered way, earning consumers’ attention."


With everyone focused on #mobile to connect across the #customer #journey, what solutions are you considering to provide lasting engagement?


I can recommend a visual #social mobile platform, in order to leverage  the power of community/loyalty, social sharing and visual engagement. @SNAPCIOUS

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Meeting #Mobile #Marketing Challenges with #Gaming Strategy

Meeting #Mobile #Marketing Challenges with #Gaming Strategy | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Mobile gaming’s success really boils down to solving for:


1) Interest

2) Motivation

3) Action


This should sound familiar to marketers, as there is common ground between gaming objectives and marketing objectives, including:


1) Identifying potential consumers and converting them to engaged consumers
2) Prioritizing engaged consumers based on behavioral traits
3)  Investing in converting high-target, engaged consumers into paying customers"


Like Danny above, @Snapcious is focused on delivering continuous #mobile engagement, while leveraging the power of visual #social sharing.


It's about strengthening your #customer #relationships and keeping your #loyal community engaged, which drives #sales and new customer acquisition opportunities. Do you agree?

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Jean-Marie Grange's curator insight, January 14, 2015 12:14 PM

#Gamification can help #DigitalMarketing