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Taking a long view on #Digital #Marketing

Taking a long view on #Digital #Marketing | New Customer - Passenger Experience | Scoop.it
Consumers’ passion for and rapid adoption of technology presents both opportunities and risks for all businesses in their digital marketing
Eric_Determined / Eric Silverstein's insight:

Jack highlights the key implications:


- Understand your target audience.


- Actively listen to your current customers and optimize their ratings and reviews. 


- Increasingly move resources from offline to online. 


- The open and closed web should be central to you marketing strategy. 


- Don’t underestimate social media. 


- Be willing to cannibalize yourself….before you’re cannibalized by a competitor or distributor.


- Understand that customer experience is key to loyalty.


- Really understand your metrics. 


- Use media and device attribution to measure and/or estimate return value (versus last-click measurement). 

 

Share your thoughts on the above.

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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile social engagement
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Gamification harnesses the power of games to motivate

Gamification harnesses the power of games to motivate | New Customer - Passenger Experience | Scoop.it
Gamification works because our responses to games are deeply hard-wired into our psychology. Game design techniques can activate our innate desires to recognize patterns, solve puzzles, master challenges, collaborate with others, and be in the drivers’ seat when experiencing the world around us. They can also create a safe space for experimentation and learning
Eric_Determined / Eric Silverstein's insight:

With every company looking for better ways to engage their employees and their customers, don't forget to make it fun too, do you agree?


Kevin Werbach @Wharton shares great insight from his #gamification study & book.


We added #social #engagement @SNAPCIOUS , in order to add a critical component to game success.

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Continual Business Transformation Is A Must

Continual Business Transformation Is A Must | New Customer - Passenger Experience | Scoop.it
That bias toward secrecy may stem from fear of failure, of confrontation with employees, or of bad press that could make problems worse. Yet secrecy itself tends to compound problems, often by ensuring that the employees isn’t involved or energized.
Eric_Determined / Eric Silverstein's insight:

One thing you can be assured in life and in business is: Change


How many of you think change should happen in secret by upper management or involve open communication with employees?

Torben Rick shares his top 7 Change Management Infographics
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Days of #Mobile on the cheap are over!

Days of #Mobile on the cheap are over! | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

“Mobile moments are the next battleground for brands to win, serve and retain customers."


How are you looking to stand out with your Mobile offering?

 

“They are doing project-based work and buying media rather than putting strategy and infrastructure in place to support longer term #marketing goals,” Ms. Ask @Forrester said. “They are focused, so to speak, on the small "m" in marketing rather than the big "M." 

 

Offering #Social #Engagement on #Mobile is critical, do you agree?


If you agree, happy to setup a live demo of  @SNAPCIOUS Can be inserted directly within existing Apps

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#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC

#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC | New Customer - Passenger Experience | Scoop.it
Science Behind Trust and Recommendations on Social Media
Eric_Determined / Eric Silverstein's insight:

How are you inspiring customers to recommend your #brand on their personal #social #media channels?


Key takeaways from SocialMediaLink study:


1) Keep it simple - Positive stories from personal friends spark purchase


2) Facebook remains critical


3) Develop #advocate strategies around each purchase stage


@SNAPCIOUS we developed a clever #mobile social #engagement solution for brands to engage in a visual conversation with their customer #community.


By making it fun, easy and #rewarding, customers can social share across multiple social networks all directly within a brand's existing mobile environment. Please reach out if you want a live demo.

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Amelie Hyams's curator insight, March 20, 9:47 AM

This infographic spells out the most useful points to know. Brand trust comes from different sources - as the user seeks it.

Maurice Couture's curator insight, March 20, 11:33 AM
Les médias sociaux jouent de plus en plus un rôle déterminant dans le processus de décision du consommateur et certains se positionnent davantage à l'étape de l'exploration / de la recherche d'information et d'autres à l'étape post-achat. Un méga "bouche à oreille" virtuel qui est devenu incontournable pour les destinations et les entreprises.
Richard D. Hawley's curator insight, March 27, 10:56 AM

Infographics grab your attention!

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#CMO Role in Delivering #Omnichannel #Customer #Experiences

#CMO Role in Delivering #Omnichannel #Customer #Experiences | New Customer - Passenger Experience | Scoop.it
Omnichannel is all about shifting from channel-centric to customer-centric – much more customer-centric than you are today. Knowing who your customers are and having a view of products and inventory across channels are the basic requirements to delivering exceptional customer experiences across channels and touch points.

This is not a project. A business transformation is required to empower people to deliver omnichannel customer experiences. The executive team needs to drive it and align compensation and incentives around it. A collaborative cross-functional approach is needed to achieve it.

Omnichannel depends on customer-facing teams such as marketing, sales and call centers to have access to a total customer relationship view based on clean, consistent and connected customer, product and inventory information. This is the basic foundation needed to deliver seamless, integrated and consistent customer experiences across channels and touch points and improve their effectiveness.
Eric_Determined / Eric Silverstein's insight:

“Customers don’t think in terms of channels and touch points; they just expect seamless, integrated and consistent #customer #experiences"

 

What are the challenges you face to offer a true omnichannel experience?


Great quote from Chris Brogan @ Hyatt:


"Our competitive differentiation comes from knowing our customers better than our competitors"


 

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Michelle Batt's curator insight, March 17, 11:40 AM

Totally agree. #CX is NOT a project - it's about transformation. Driving the entire organization to know customers well and collaborating across business units to deliver the experience through desired channels. It won't work if everyone stays in their "own silo." Also love the Hyatt quote at the end!

Darcy Bevelacqua's curator insight, March 17, 12:16 PM

the most important part of the business transformation is educating customer facing employees and enabling them to do a superior job by consolidating the information they need in one place. Your organization needs to know their customer's better than the competition and serve them utilizing that knowledge. 


Guislain d'Hauteville's curator insight, March 18, 10:55 AM

According to a recent report, Gartner’s Executive Summary for Leadership Accountability and Credibility within the C-Suite, a high percentage of CEOs expect CMOs to lead the integrated cross-functional customer experience....

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#Social #Media #Marketing Trends for 2015 -#INFOGRAPHIC

#Social #Media #Marketing Trends for 2015 -#INFOGRAPHIC | New Customer - Passenger Experience | Scoop.it
Stay visual, stay engaged, stay informed, and you will be able to provide valuable content to the audience you have established a loyal relationship with on social media.
Eric_Determined / Eric Silverstein's insight:

"Stay #visual, stay #engaged, stay informed, and you will be able to provide valuable content to the audience you have established a loyal #relationship with on #social #media."


How are you delivering such social engagement on your #mobile platform?


Happy to showcase our new @SNAPCIOUSsolution for your #mobile #social #engagement.

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DTS000's curator insight, March 17, 11:30 AM

Direct Connections

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#Mobile Revolution

Mobile as revolutionized our lives, up to the point it's becoming an extension of our brains! Why? What are the specific mobile characteristics of mobile that …
Eric_Determined / Eric Silverstein's insight:

Key to #Mobile Success:


1. Think utility / solving a problem

2. Anchor mobile #experiences in the physical world / real life

3. Give your users / customers (super)powers


If you attended #MWC15 share your insight


Are you empowering your customers?

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The #CX Proof is In the (Diet) Pudding

The #CX Proof is In the (Diet) Pudding | New Customer - Passenger Experience | Scoop.it
In today's post, I share an example of a company with an apparent misguided focus - acquisition over retention, rebranding the image over reinventing the experience. And the dismal outcome.
Eric_Determined / Eric Silverstein's insight:

Key Lessons @WeightWatchers:


"Focus on retention over acquisition; focus on the customer experience; you won't have to work so hard to acquire new customers - your existing customers will do that for you."

Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy. -Gary Hamel


Listen to your customers, then make sure you offer the tools and solutions they are seeking in order to improve their experience. Give them a social platform to share their successes and healthy habits. Let's talk! 


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25 Trends That Will Create Disruption & Opportunity

25 Trends That Will Create Disruption & Opportunity | New Customer - Passenger Experience | Scoop.it
No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements not only to keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing your customer, and then develop innovative ways to use them to your advantage, both inside and outside
Eric_Determined / Eric Silverstein's insight:

"Ask yourself if you should be the disruptor rather than the disrupted"


Which of the 25 areas raised will generate the greatest opportunity for your business?


On the Marketing side: Gamification, Socialization & Personalization


Share your thoughts.

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Consumers demand experiential rewards from loyalty programs

Consumers demand experiential rewards from loyalty programs | New Customer - Passenger Experience | Scoop.it
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
Eric_Determined / Eric Silverstein's insight:

Study by @JWT_Worldwide, “72% of #Millennials would rather spend money on #experiences than products”  #Social #media can be a useful activation marketing tool with members posting their once in a lifetime experience of these events.  Experiential #marketing appeals to consumers because it touches their passions in life.   


Which loyalty program are you most active in?


Share your thoughts.

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Michelle Batt's curator insight, March 2, 8:24 AM

Need to consider "Experience currency" to drive Loyalty. This refers to Loyalty Programs, but it's really about Loyalty overall.

Jean-Marie Grange's curator insight, March 3, 9:41 AM

Offering discounts is not the best way to build #engagement

Darcy Bevelacqua's curator insight, March 4, 7:38 PM

More consusmers are looking for something unique from the companies they love. They like connecting with others in a social setting and having access to unique content and events that others don't. Make your customers feel special and invent in getting to know them through special events. 

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4 key #mobile market trends in 2015

4 key #mobile market trends in 2015 | New Customer - Passenger Experience | Scoop.it
2014 was the year that mobile stopped being the next big thing and became THE BIG THING. In 2015, we can identify four types of apps, each with their own characteristics and challenges.
Eric_Determined / Eric Silverstein's insight:

1. Mobile Commerce - #Engagement

2. Mobile Games - #Gamification

3. Utility #Apps

4. #Social Apps


Do you agree with the 4 #Mobile trends above?


Which other trends do you foresee?

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Michelle Batt's curator insight, February 26, 9:33 AM

Like! but consider this: Mobile/IT app developers are missing a BIG opportunity. Need to change approach from "monetizing" to "humanizing" #CX #CXO

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#Marketing Is Dead, and #Loyalty Killed It

#Marketing Is Dead, and #Loyalty Killed It | New Customer - Passenger Experience | Scoop.it
Do you like your customers enough?
Eric_Determined / Eric Silverstein's insight:

Alexander shares valuable insight 


"For most people, the word “ #marketing ” summons up a single-minded focus on selling products – a one-sided endeavor. But one-sided doesn’t work in a world where #social #media has given consumers a megaphone just as powerful as that of traditional marketers.

 

Building #loyalty is much harder work, and it requires not only valuing #customers, but liking them enough to have a #conversation every day. Bringing passion and excitement to that conversation requires genuine enthusiasm for your own products and mission. The Chief Loyalty Officer’s job isn’t about asking, “What should this company say?” It’s nothing less than answering the question, “What should this company be?”


We take great pride @SNAPCIOUS - having developed a platform that creates a true 2 way conversation, giving brands/agencies a tool to engage with their loyal community.


What tools are you using to create a conversation with your customers?

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The Power of User Generated Content - UGC drives results!

The Power of User Generated Content - UGC drives results! | New Customer - Passenger Experience | Scoop.it
We @Snapcious love to share stories of amazing campaigns from brands who understand the power of their community. Empowering one's fans to be creative, story tellers via photographs are the foundat...
Eric_Determined / Eric Silverstein's insight:

With brands looking at #Influencers to generate buzz and metrics, your loyal fans are your greatest influencers - do you agree?


@TIME was able to leverage several of their publications to pull user generated content (#UGC). Positive #KPI


Which one is your favorite?

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Why Simplicity May Be the Secret to #Brand Success

Why Simplicity May Be the Secret to #Brand Success | New Customer - Passenger Experience | Scoop.it
We live in an era of boundless choices, rapid innovation, and all-important peer recommendations.
Eric_Determined / Eric Silverstein's insight:

As Richard Branson said: "Complexity is your enemy! Any fool can make something complicated. It is hard to make something simple".


As #Mobile becomes the most personal channel for many of your customers, and Margaret highlights the importance of peer recommendations, how are you making it easier for your customers to #engage?

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Patrick Findlay's curator insight, March 31, 4:15 AM

Keep it simple, that's the name of the game.

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | New Customer - Passenger Experience | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
Eric_Determined / Eric Silverstein's insight:

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

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CIM Academy's curator insight, March 30, 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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The Beginning of the End of Storytelling

The Beginning of the End of Storytelling | New Customer - Passenger Experience | Scoop.it
The marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes David Berkowitz.
Eric_Determined / Eric Silverstein's insight:

"It's about storymaking, where the brand facilitates and taps into the stories people are creating and sharing with each other."


From the original post of David Berkowitz article all the way to SXSW this week, everyone are recognizing the importance of user generated content. It's time to give your customers the megaphone,  and make it easy for them to socially engage around the brand they love.


@SNAPCIOUS we provide brands the opportunity to socially engage directly within their existing apps, empowering their customers to generate new visual stories.


How important are loyalty rewards for you to socially engage with the brand you love?

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Karen Dietz's curator insight, March 23, 2:49 PM

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

CIM Academy's curator insight, March 24, 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

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The #Digital Era's Biggest #Marketing Change - The Customer

The #Digital Era's Biggest #Marketing Change - The Customer | New Customer - Passenger Experience | Scoop.it
The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity ...
Eric_Determined / Eric Silverstein's insight:
1) Creating a compelling #customer #experience in the #cloud-first, #mobile-first era

2) Using big #data to walk a mile in the customers’ shoes


3) The #digital era’s version of from “the horse’s mouth”


"In the end, the key to obtaining a competitive advantage in the digital era is for enterprises to understand the preferences of their customers. In addition, businesses have to digitally transform their business by adopting the right devices and services in order to be able to respond quickly to changing client demands as well as the disruption unleashed by innovative competitors.


Doing so will put businesses on a course to achieving success in the new customer-centric reality, as they will learn more about their customers, deliver the experiences that today’s smart shoppers demand, and get more involved with the new forms of communication that consumers favour.


Ultimately, businesses will be able to personalise the customer experience, differentiating their brands, and most importantly build customer #loyalty in the digital age."



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Patrick Findlay's curator insight, March 19, 4:29 AM

A quick guide to better use your digital marketing to match your customers needs. Be relevant!

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#SXSW - 1 part #CES, 1 part #TED, 2 parts #Austin

#SXSW - 1 part #CES, 1 part #TED, 2 parts #Austin | New Customer - Passenger Experience | Scoop.it
SXSW has been called Spring Break for digital marketers by those who come to Austin for the fun. But to paraphrase Chris Curtin, Visa’s Chief Brand & Innovation Marketing Officer, SXSW is “one part CES, one part TED, two parts Austin.” No matter what you call it, it’s overwhelming trying [...]
Eric_Determined / Eric Silverstein's insight:

As you attend @SXSW, share which session you found most valuable?


Here are some great recommendations from John Ellett:


- Creating Meaningful #Mobile #Experiences


- How #Innovation Happens


- Humanizing #Digital


- Learning to Work in the Future


- Bringing the Flying Lab into Reality


- How to Remain Relevant in Today's Digital Age


- Defining the Next Generation of #Retail Experience

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DTS000's curator insight, March 17, 11:28 AM

Are you going?

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How Agile is your business?

How Agile is your business? | New Customer - Passenger Experience | Scoop.it
Marketers Don’t Create Customer Journeys…Customers Do
Eric_Determined / Eric Silverstein's insight:

"#Marketers Don't Create #Customer #Journeys ... Customer Do"


For businesses to succeed today you need to align your brand promise to what your customers expect and wish.


One thing we can be assured in life is Change!


How agile is your business?


Sanjay @Marketo highlights the #1 skill/solution CMOs are seeking in 2015: #Digital #Engagement.


I would elevate it to Digital & #Social Engagement, do you agree?


Your business will grow by strengthening your #loyal #community. Their social reach and #influence will have a direct impact to your bottomline.


Share your thoughts?

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With #Mobile First - #MWC15 is becoming mainstream!

With #Mobile First - #MWC15 is becoming mainstream! | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:
"Customers have embraced #mobile and therefore CEOs and #marketing executives at leading brands know that they will lose relevance if they do not embrace the connected world."
If you attended, what was your biggest surprise?
Mobile World Congress (#MWC) is now where chief marketing officers and chief information officers can go to understand:
1. What technology their customers are using today
2. How to market to these customers and make use of the data they collect 
3. Who to partner with to make it happen 
4. Future #innovations that are emerging and see the signals for the future 
Share your thoughts.
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The New #Brand Building in the Era of #Engagement

The New #Brand Building in the Era of #Engagement | New Customer - Passenger Experience | Scoop.it
At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.
Eric_Determined / Eric Silverstein's insight:

"Customers are now the keepers of our brand in this new digital world, and we need to build it with them"


What are your thoughts on @Marketo 's question: "Has the rise in digital technology changed the stories marketers tell and the way we tell them?"


My thoughts "The story gets told through the eyes of your customers. What brands need to do is simplify the current tool sets to make it easier for your customers to share their stories while engaging with your brand, then reward their engagement"


The basis for @SNAPCIOUS - inserting a mobile social engagement platform on brands existing mobile apps to enable customers to stay engaged directly with the brand, while rewarding their social share.

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2015 - The Year of #Engagement & #Empowerment

2015 - The Year of #Engagement & #Empowerment | New Customer - Passenger Experience | Scoop.it
What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders, and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’), which wrapped-up yesterday. Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to
Eric_Determined / Eric Silverstein's insight:

Do you agree that 2015 is the year of #Engagement & #Empowerment?


Great story board created by @Marketo summarizing the key takeaways from Technology for Marketing & Advertising conference.


I particularly like the ABC. It's about delivering continuous engagement and positive #customer #experiences, in order to earn your customers #loyalty and #advocacy. 


Share your thoughts.

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The Explosive Power of #Social Proof

Social proof is the most powerful weapon on the web. Recommendations from friends, opinions and reviews blow away all other forms of marketing. Go into battle …
Eric_Determined / Eric Silverstein's insight:

"81% of Consumers receive product advice from friends & family via #Social site"


How are you capitalizing on engaging your loyal customers via #Social #Media and #Mobile?

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#Marketing First!?

#Marketing First!? | New Customer - Passenger Experience | Scoop.it
This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. This is a huge development, and a dramatic shift in many organizations from how marketing was asked to contribute in the past.
Eric_Determined / Eric Silverstein's insight:

Do you agree that marketers are responsible for the end-to-end #engagement and ownership over the customer’s lifetime?


"The shopping and buying process has changed forever. Buyers have more information at their fingertips than ever before and they are using it to self-educate. They’re reaching out to companies later and later in their decision-making cycles. As a result, if a company hopes to engage and #influence that shopper, they have to do it earlier. This new #digital, #social, #mobile world, is the domain of the marketer. That means that marketing is the only function that has a chance to influence buyers before they have all but made their decisions—putting the marketer in the driver’s seat, or at the starting line—either way, it’s Marketing First.

 

Marketers will put more energy, time, and effort into areas such as strategy, digital, and customer lifecycle #engagement."


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7 Strategies That Are Transforming #Mobile Apps

7 Strategies That Are Transforming #Mobile Apps | New Customer - Passenger Experience | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
Eric_Determined / Eric Silverstein's insight:

Key factors to #Mobile strategy in 2015:


  • #Social networking – fastest growing mobile application category
  • Context-aware #marketing – will improve user application #experience
  • #Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
  • Mobile search – Product and price comparison for consumer products
  • Mobile #commerce – Will help streamline consumer shopping experience
  • Object recognition – Increase in sensor and processing capabilities
  • Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled


For those brands with mobile apps seeking ways to socially engage, happy to setup a live demo of @SNAPCIOUS

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LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.