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Why Customer Experience Transcends Customer Service - Business 2 Community

Why Customer Experience Transcends Customer Service - Business 2 Community | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

The article from Luke Stangel and commentary from Gene Alvarez at Gartner provide the key challenges and opportunities companies will face:

 

"Traditionally, businesses have segmented the customer experience into silos. The marketing department handles the initial introduction to the product, the Web team handles the online information-gathering process, the sales team handles the purchase process, and the service team handles everything post-purchase.

 

In a recent Gartner study, executives said data gathering and analysis remained one of their top three business challenges.

 “Those who get this right are going to be the leading organizations as we move into 2020, and our customers are going to be the judge,” he said. “They’re going to see where we have holes in our customer experience and when those holes come up… they’re just going to move on to whoever gets it right.”

 

Today, customer experience management is focused on solving the challenges around data sharing and federation, with the goal of delivering a personalized and consistent experience, Alvarez said.

The challenge going forward will be to deliver context-aware customer experience, taking into account environmental factors (such as your device type and physical location) and past data (who you are, what you’ve bought in the past, and all your earlier interactions with the company) to create predictive experiences—guessing what you want at this very moment."

 

It's all about delivering the "WOW" factor!

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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile social engagement
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Real Time Marketing: Are You Ready?

Real Time Marketing: Are You Ready? | New Customer - Passenger Experience | Scoop.it
We live in a real-time world. Real-time marketing continues to explode. Consider the Ellen selfie tweet from last year’s Oscars, ...
Eric_Determined / Eric Silverstein's insight:

"It’s crucial to understand tomorrow’s conversations today so you can make the proactive decisions necessary to be relevant to their stakeholders."


Valuable insights from David Clark at Blab:

 

"You need to align the people, processes, and systems to create an operating model that is efficient and adaptive…one that is able to work at the speed of the customer, versus the speed of the company. 

 

 

Creating an agile, adaptive marketing function requires a new way of working for most organizations. It embraces speed and change at its core, and demands that people, objectives, KPIs, processes, and systems are aligned.

 

 

Selecting the datasets and technologies is essential to achieving your ROI, so be choosy – understand your overall objectives first and then find the datasets and technologies that specifically support your goals.

 

 

For companies and brands to engage with their customers in a way that creates affinity, it is critical to become part of conversations that are relevant to these customers.

 

 

As Forrester Research stated in 2014, “Push Marketing is dead … Use scalable, affordable big data machine learning technologies to get prediction insights with compressed ‘time to insights’. Then change the ‘how’ and ‘when’ you apply insights.”

 

Share your thoughts?

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DTS000's curator insight, Today, 8:13 AM

Staying up with the latest.....

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6 Characteristics of Great Storymaking

6 Characteristics of Great Storymaking | New Customer - Passenger Experience | Scoop.it
Here are six characteristics of great storymaking, from being authentic to fan-inspired, from brands that are masters at storymaking.
Eric_Determined / Eric Silverstein's insight:

How important is storymaking?


"We see a shift away from broadcast-era mentality of #storytelling to a new approach where marketers build on stories that people #share with each other.


Yet #storymaking needs to be dissected so that anyone can identify it, learn from it, and #engage in it themselves."


Great insight from David Berkowitz. 


Would you be more willing to share your friends user generated content or branded campaigns?


Share your thoughts on the 6 characteristics:


1. Participatory

2. Fan-inspired

3. Decentralized

4. Unpredictable

5. Reciprocal

6. Authentic

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DTS000's curator insight, Today, 8:15 AM

What's Your story and who is hearing it?

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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | New Customer - Passenger Experience | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
Eric_Determined / Eric Silverstein's insight:

"Most Branded Content will come from consumers"  - Do you agree?


Great insight from creative brands and agencies. 


Which statement or ideas do you agree with most, or which one do you think is unlikely?

#Mobile #SocialMedia #VirtualReality #Personalization #UGC #2wayConversation #Community #Data #Technology #SocialGood #Culture #CX #Metrics #RealTime #Storytelling
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DTS000's curator insight, Today, 8:16 AM

The future of marketing? ...Really?...

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Get Personal!

Get Personal! | New Customer - Passenger Experience | Scoop.it
Sure— it is easy to jump on the “technology can sometimes make life more complicated” bandwagon; but there are many, many ways to have an optimistic outlook on technology’s capabilities. That’s perhaps not a surprise coming from me, given the role that I play in Digital for McDonald’s Corporation. But why shouldn’t we embrace technology for the good it can do — personally and professionally? Nowadays, technology is one of the main ways we are all connected; it is increasingly how we experience e
Eric_Determined / Eric Silverstein's insight:

When you look at this image from Go-Globe, you can see how far we've come with technology. While we can do more, it has also become a noisier world - how do you stand out?


1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences


In this article by Julia Vander Ploeg, she highlights the commitment and investments McDonald's are putting in place to better understand their customers, listen and #engage in meaningful ways.


Get Personal, you'll be amazed at the results! #ImLovinIt 

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Rhonda Hailey's curator insight, April 29, 10:33 AM

1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences

 

You find the greatest infographics #Eric_Determined / Eric Silverstein.

 

I totally agree and my motto is: "The more #digital the world gets the more #personal we must get."  We help our partners stand out from the noise with a good old fashioned #personal visit. We deliver gifts, and make #exclusive recommendations. 

 

We create a #warm market lead, leave them with a #warm fuzzy feeling, and assist partners with the #relationship building process through #meaningful followup. It's #High Touch in a #High Tech World.

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What Do Your Employees Know About Customer Experience?

What Do Your Employees Know About Customer Experience? | New Customer - Passenger Experience | Scoop.it
Image courtesy of xianrendujia: What do your employees know about customer experience? I’ve been talking about the importance of employees to the customer experience since my days at J.D. Power…
Eric_Determined / Eric Silverstein's insight:

"Without your employees, you have no customer experience.


The linkage between #employee #engagement and #customer #experience has been proven."


As Sir Richard Branson said:  "if you run a business, put on top your employees, then your consumers followed by your shareholders"

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Christelle Alvine Nkondog's curator insight, April 27, 7:43 AM
The world copes to profound changes both technology and conceptually. This is not without effect on businesses. This being so, with the globalization, the cyber word, environmental challenges, wavering customer loyalty, shortage of work, enterprises face today unprecedented challenges of adaptation. Having regard to all challenges, innovation has become a matter of survival, better than that, the knowledge economy is now based on the productivity of the brain. The company must focus not only on functional benefits customers, but also on the emotional social benefits. Therefore, with the arrival of new technology, companies must pay as much attention both how client live the experience of their brand numerically and direct contact. yet, there are still cases where employees are not trained constantly, knowledge is not updated in relation to the progress of technology. This makes that, those are disconnected from the customer experience where as scientific research has proven that the best way to retain is to focus on the customer experience. Employees should therefore "get into customer skin" and experience every part of the concession through their perspective. The aim being to be overall customer experience at every point of contact with the concession. In short, customer satisfaction remains an endless race. but, run smarter, can cause the conversion of customer satisfaction in customer loyalty. So, employees should, not only be updated conceptually and technologically, buy also learn and know more about the customer experience.
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Why You Don’t Need A Digital Strategy

Why You Don’t Need A Digital Strategy | New Customer - Passenger Experience | Scoop.it
Technology is not oil to lubricate; it’s oxygen to grow ideas and change business.
Eric_Determined / Eric Silverstein's insight:
Here are some great quotes from the article:"In 2015 it seems foolish to have a digital or mobile strategyyou just need a business strategy for the modern world."

"We shape our tools and then our tools shape us: a classic Marshall McLuhan quote that most perfectly explains the current business reality."


" The real power of electricity allowed factories to be arranged in totally different ways, to reduce staffing, work 24/7, make new things and, above all else, relocate from locations near fuel to areas near ports and population for workers."


"Technology is not oil to lubricate; it’s oxygen to grow ideas and change business. Modern businesses need to disrupt themselves at the very core, empowered by what new behavior and new technology make possible."


Share which quote was your favorite? 


At the end of the day, it starts and end with your customers.

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Jean-Marie Grange's curator insight, April 27, 1:51 PM

"Digital transformation is not about a digital department, a mobile strategist won’tsave yourcompany.[...]. It’s a philosophy that all must adopt."

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How Simple Questions Lead to Great Innovations

How Simple Questions Lead to Great Innovations | New Customer - Passenger Experience | Scoop.it
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies:
Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a came
Eric_Determined / Eric Silverstein's insight:

If you had to come up with one keyword when it comes to #innovation, what would you use?


I would start with #Simplicity, share yours.


Sir Richard Branson: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”


#CX  In a #Mobile First world, continuous opportunities for improvement.

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ProPM Canada's curator insight, April 28, 10:47 AM

Hands-free, integrated car stereos, smart thermostats,...all responses to a need that were simple and logical.

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The New Weapon of Choice in the Social Platform Wars: Content

The New Weapon of Choice in the Social Platform Wars: Content | New Customer - Passenger Experience | Scoop.it
Every social media platform is locked in a turf war for people’s time, and many platforms are realizing good stories—better stories, longer stories, more polished stories—will make an audience want to stick around. Even chat apps like Kik are courting publishers to bulk up on content. It’s a safe bet Instagram and Pinterest will follow suit and aggressively upgrade their unique content offerings in the next few months.
Eric_Determined / Eric Silverstein's insight:

"Every #social #media platform is locked in a turf war for people’s time, and many platforms are realizing good #stories—better stories, longer stories, more polished stories—will make an audience want to stick around. "


How are you engaging your audience and rewarding their brand passion?


Empower your customers to become your brand voice and participate in content creation - user generated content #UGC.

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Moving at the Speed of Expectation - #CX

Moving at the Speed of Expectation - #CX | New Customer - Passenger Experience | Scoop.it
Thought I would share a blog that I wrote initially for Marketing Week, on the need for organisations to move at the speed of customer expectation...
Eric_Determined / Eric Silverstein's insight:

"Today, the digital #experience is about more than the singular, inspirational moment, it is about being able to change the game, at the speed of expectation.


Do you agree that Expectations are being created by moments outside your industry, by companies that don’t have your history, don’t “belong” to your industry?



It is no longer just the “what” that defines the winners and losers, it is the “how”. 


• HOW to take advantage of all the #data in the world, the #mobile revolution, the #social interactions, the start-up #communities. 
• HOW to change the DNA of your organisation so that you are future ready, if not born in #digital, then cultivated in digital. 
• HOW to be here tomorrow when your industry continues to be disrupted. 
• HOW to be leaders, individually in your companies. Agility really is becoming the currency of leadership and today’s digital disruption is tomorrow’s business as usual"

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Analytics & Metrics: Related but Not the Same

Analytics & Metrics: Related but Not the Same | New Customer - Passenger Experience | Scoop.it
Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...
Eric_Determined / Eric Silverstein's insight:

With #Data playing a critical role for every business, do you feel your company is leveraging the right #metrics and #analytical tools?





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The Battle Is For The Customer Interface

The Battle Is For The Customer Interface | New Customer - Passenger Experience | Scoop.it
In 2015 Uber, the world's largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most..
Eric_Determined / Eric Silverstein's insight:

As companies now battle to provide the best #customer #experience while leveraging existing infrastructures, the question becomes, what are you going to do to stay there or get there?


As Richard Branson said: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."


I would certainly recommend a focus  on #mobile & #social, do you agree?

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One-to-One Content Marketing

One-to-One Content Marketing | New Customer - Passenger Experience | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
Eric_Determined / Eric Silverstein's insight:

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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Customer Loyalty - Ultimate Channel For New Business!

Customer Loyalty - Ultimate Channel For New Business! | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Selling your product or service to a new prospect carries a probability of 5-20%.The probability of selling to an existing customer is a whopping 60-70%. #Customer #loyalty is not just a buzzword – it is the ultimate channel to get new business at the lowest cost!"


What is your favorite loyalty program?


What is your favorite #brand?


Great examples in @Zappos, @DollarShaveClub, understanding the importance of customer #experience and community, in order to nurture their customer loyalty.


Anand adds two more key drivers to strong loyalty: #Trust and #Emotional connection to the brand.

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Liz Allen's curator insight, April 10, 3:55 PM

Practical suggestions for turning one-time customers into lifetime customers!


Nedko Aldev's curator insight, April 27, 6:04 AM

 

721
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#CX Disconnects - 5 Steps to Creating the RIGHT Customer Experience

#CX Disconnects - 5 Steps to Creating the RIGHT Customer Experience | New Customer - Passenger Experience | Scoop.it
Customer Experience is maturing. I rarely hear the phrase “customer service” anymore, and most business leaders know what acronyms like CX and VoC mean – without even Googling them.
Eric_Determined / Eric Silverstein's insight:

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

 

Lonnie Mayne shares valuable insight across 5 key steps every organization should implement.


"Last year, Gartner declared #customer #experience “the new competitive battleground.”  As you embark upon the fight for market share, be wise in the strategies and tactics you deploy. While you should learn from the past, the only sure way to win and keep the hearts, minds and dollars of your customers is to take time to create an authentic environment -- one made up of individual experiences that are true to the #relationship you want with your customers. And then, push yourself elegantly beyond that goal."


In your experience, which step has been the most difficult for some brands to implement?

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Chrissie Webber 'Powering Business Potential''s curator insight, May 5, 4:41 AM

Customer Service has changed dramatically and social media is at the heart of this change. Businesses who use social media as part of their marketing mix really have to take their service to a new level to compete in a market where word of mouth is viral. Read this great article for a better insight into the issue. 

Darcy Bevelacqua's curator insight, May 5, 4:32 PM
#Customer Experience is more imporatant and knowing how to get your organization engaged will be critical to your success.
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Marketing Technology - Automation & Agility, missing anything?

Marketing Technology - Automation & Agility, missing anything? | New Customer - Passenger Experience | Scoop.it
marketing technology, automation and agility
Eric_Determined / Eric Silverstein's insight:

“Technology is only as good as the story.”  Anne Handley @MarketingProfs


Great insight and interview with Scott Brinker

 

"In a nod to Steve Blank, the best way for marketers to maintain a “human connection” with their market is to get out of the building. Go meet customers face-to-face. Observe them in their natural habitat. Talk with them, don’t just do sanitized market research surveys.

 

"The best advice for architecting your #marketing #technology stack is to “design for change.”

 

The most exciting transformation underway today is the shift from marketing being primarily in the business of communications to being in the business of #experiences "


What did you take away from the interview?





#Data #Storytelling #CustomerRelationship

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Why People Share - The Psychology of Social Sharing

Why People Share - The Psychology of Social Sharing | New Customer - Passenger Experience | Scoop.it
How do you get more people to share your content? It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think. In a …
Eric_Determined / Eric Silverstein's insight:

The Psychology of #Social Sharing - Valuable insight shared through NY Times study:


1. To bring valuable and entertaining content to others.  49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.


2. To define ourselves to others. 68% share to give people a better sense of who they are and what they care about


3. To grow and nourish our #relationships. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with


4.Self-fulfillment. 69% share information because it allows them to feel more involved in the world


5.To get the word out about causes or #brands. 84% share because it is a way to support causes or issues they care about


Would you add any additional reasons?

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Ángeles Mirón Martín's curator insight, April 30, 2:42 AM

Interesting....

DTS000's curator insight, May 2, 5:21 PM

Determine the reasons your audience is using social media so you can better tailor your message to match their needs.

Kate Hauer's curator insight, May 3, 10:38 AM

they psychology of sharing

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The New DNA Of Customer Experience Value

The New DNA Of Customer Experience Value
Eric_Determined / Eric Silverstein's insight:

Share your thoughts on this new DNA of #Customer #Experience Value


Developed by @CXGAsia

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Nina Lappalainen's curator insight, April 29, 1:04 AM

The New DNA Of Customer Experience Value

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5 disciplines of customer experience leaders

5 disciplines of customer experience leaders | New Customer - Passenger Experience | Scoop.it
Designing experiences that consistently impress and stand out from the crowd remains a difficult endeavor, and companies often falter after an initial burst of energy. By addressing five key questions, customer experience leaders develop the capabilities to make the design process more effective and more repeatable for new products or new markets.
Eric_Determined / Eric Silverstein's insight:

As you look to improve your #customer #experience, make sure you address each question thoroughly:


1. What do we want to stand for in the eyes of our customers?

2. Which handful of actions will generate the most impact with our target customers?

3. How can we use customer feedback to promote learning and behavior change among employees?

4. When we put ourselves in the customer's shoes, what aspects of the experience need to change?

5. How can we anticipate and mitigate the risks, in order to sustain the changes?


Leadership need to have those questions answered:


1. Which groups are the most critical in order to carry out the required changes?

2. How can we equip each group for success?

3. Who can best support and influence the groups?


Share a recent experience within your company undergoing such changes.

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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | New Customer - Passenger Experience | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
Eric_Determined / Eric Silverstein's insight:

Powerful #Brands vs #Customer #Relationship - which one is more important?


"Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.


As Peter Drucker said, well before the advent of the information age, the sole purpose of a business is to create a customer. It’s clear that brand building will only go so far."


How is your favorite brand building a relationship with you - the loyal customer?

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Arielle Monnerot-Dumaine's comment, April 30, 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
Jon Dodson's curator insight, May 4, 11:43 PM

When clients spend their Internet marketing budget with me they get an average 3X Return on Investment (ROI). Give me a $1 I'll give you $3 back!  Call or message me if you feel like you're throwing your Internet marketing spend into a "black hole" with no return. We are VerticalStudio.com and based on your web site goals, we'll give you measured value! Call me at 877-778-6789!

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The Powerful Reach of a Happy Customer - #Infographic

The Powerful Reach of a Happy Customer - #Infographic | New Customer - Passenger Experience | Scoop.it
Between word of mouth and social media, the average customer will influence a whopping 42 other people for every positive experience he or she has with your company. That's according to one estimate from Ninja Metrics, creator of a social analytics platform. As a result of that huge social reach, your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue.
Eric_Determined / Eric Silverstein's insight:

"Your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue"


Can you be an #influencer without being an #advocate of a brand?


Great #infographic with valuable #data @NinjaMetrics



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Jean-Marie Grange's curator insight, April 22, 9:09 AM

I like the concept of Social Whale... Do you see yourself as a whale?!? ;-)

Susan McLennan's curator insight, April 22, 10:54 AM

Happy customers drive sales. 

Tilo Sequeira's curator insight, April 28, 10:28 AM

Can you be an influencer without being an advocate of a brand? - An Infographic 

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5 Ways You’re Doing Mobile Wrong

5 Ways You’re Doing Mobile Wrong | New Customer - Passenger Experience | Scoop.it
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move
Eric_Determined / Eric Silverstein's insight:

In a #Mobile - First world, Michael highlights 5 key areas to address:


1) You're treating the mobile screen as just "another" screen

2) You're impeding people from doing what they want

3) You're selling, not adding value

4) You are focused on awareness and acquisition, but not on #loyalty

5) You've gone gaga over in-store beacons, but not about driving consumers to the store.


I would add one more point, make your #app #social. 


We are in the age of social, and social is all about having a conversation. By enabling social #engagement around your brand through #gamification like @SNAPCIOUS, you spark word of mouth. 


Do you agree that word of mouth , User Generated Content  #UGC delivers new user acquisition and drives sales opportunities?



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carbguif's curator insight, April 19, 8:53 AM

Inscribete ya! www.congresocial.com/inscripcion.html

Jean-Marie Grange's curator insight, April 20, 2:31 PM

If it's worth doing, it's worth doing well!

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Brands think they provide great #customer #experience - consumers disagree!

Brands think they provide great #customer #experience - consumers disagree! | New Customer - Passenger Experience | Scoop.it
When competitors with better prices are just a click away, customer experience (CX) is a key differentiator for brands.
Eric_Determined / Eric Silverstein's insight:

" Trust is the essential ingredient in customer #loyalty, but it isn’t a direct function. It can’t be won instantly with terms and conditions or #brand spending. #Trust is earned over time, usually in small ways. Without trust, the customer #relationship is driven by short term needs and is limited in scope and potential.

When asked to describe the “perfect” company, consumers identify trustworthiness with #data / information to be the most important capability. But in reality, we can’t know how well our data will be protected, and rarely make ourselves aware of how its handled and shared. Trust is a reflection of the #customer #experience ."


The numbers are clear, if you don't pay attention and listen to your customers, you can be assured your competitors will. 


What surprised you the most in the information gathered by @Econsultancy & @IBM ?

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PivotPointBrands's curator insight, April 17, 11:26 AM

Wow! A nice clear portrayal of the brand gap, the difference between a company's perception of who they are and customer's perception of who they are. That's why companies need to self-assess every couple of years. And fix it if the assessment reveals a gap.

Lotta Onninen's curator insight, April 25, 5:10 PM

"Of those consumers who switched consumer services in the last year, most did so for reasons companies should be able to predict and prevent."

Alarming that companies could easily prevent the bad experiences. Perhaps they are unaware or prefer to use resources to something else. Still, when it comes to costs, it is always cheaper to keep your existing customers than to try to get new ones. Managing the retention rate should be one of the main goals. Knowing your customer is the first step.

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A Marketer's Guide To Going #Mobile - #Infographic

A Marketer's Guide To Going #Mobile - #Infographic | New Customer - Passenger Experience | Scoop.it
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:
Eric_Determined / Eric Silverstein's insight:

"Over Notified and Under Valued - Marketers must create an #engaging, timely, and cross-channel strategy. To succeed in #mobile you need to respect your customers' time and offer them value."


Which #App have you recently turned off or deleted because they blasted you with numerous or irrelevant notifications?


"Marketers must build #trust and #loyalty across all channels, in order to create long-term, personal #relationships ."


Of your favorites Apps, what additional features would you like to see, which could help strengthen your loyalty with them?





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Visual Storytelling is incredibly powerful - #Infographic

Visual Storytelling is incredibly powerful - #Infographic | New Customer - Passenger Experience | Scoop.it
Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently publish
Eric_Determined / Eric Silverstein's insight:

"“What are the visuals?" What will the reader or viewer be able to see as they read/listen to this story?" - This is without images!


In a noisy #social world, you need to connect emotionally with your audience, and to stand out, #visuals can play a key role, do you agree?


#CX #SocialMedia #Infographic

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celineonline's curator insight, April 11, 8:45 AM

Raconter des histoires de manière visuelle : un impact important auprès de votre public cible

Patrick Findlay's curator insight, April 12, 4:57 AM

Visual Storytelling is key to differentiate yourself from all your noisy competition.

Nedko Aldev's curator insight, April 27, 6:03 AM

 

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Everything You Need to Know About Visual Content Marketing

Everything You Need to Know About Visual Content Marketing | New Customer - Passenger Experience | Scoop.it
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campa
Eric_Determined / Eric Silverstein's insight:

Brett shares valuable insight and data on the power of visual content.


With the importance of #social and peer recommendations , should brands focus on more user generated content (#UGC) ?


Share your favorite #visual #content #marketing campaign.

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CIM Academy's curator insight, April 10, 4:08 AM

Improving your visual content marketing can make a big difference. This article highlights some recent trends and outlines some key tips.