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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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How #Data is used for Smarter #Customer #Experiences

Big Data is a phenomenon that is being talked about more and more. At OgilvyOne, we believe we can collect and frame the data that exists around us to create...
Eric_Determined / Eric Silverstein's insight:

As you evaluate this creative video from @OgilvyOne, we can certainly see a positive #CustExp.

 

What would you do differently or recommend to enhance the experience?

 

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What are the lessons from @YouTube best viral ads of 2013?

What are the lessons from @YouTube best viral ads of 2013? | New Customer - Passenger Experience | Scoop.it
You can go crazy trying to figure out why some of the videos on YouTube's most-viewed ads of 2013 list took off.
Eric_Determined / Eric Silverstein's insight:

There are some great lessons to learn from each brand:


After Evian's big success with Roller Babies, they continue to capitalize on their slogan of "Live Young" with this latest campaign.


Pepsi Max took it to the extreme with a car sales man being taken on a "leisure" test drive.


I particularly want to focus on Poo-Pourri since here is a product that is not part of a major company, but they cleverly used a comedic approach to introduce their product, leveraged #customer satisfaction by showing the @Amazon rating, and clearly showed how the product works. Well done!


Now the question is whether they got any inspiration from @DollarShaveClub video ? :)


Share your thoughts on some of the campaigns and what made them  go viral?


 

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