New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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Trust - The New Brand 

Trust - The New Brand  | New Customer - Passenger Experience | Scoop.it

We are in the midst of a trust revolution. By our count, 50% of consumers are willing to pay a premium to transact with companies they trust. The reverse is equally true: About the same percentage (57%) will stop doing business with a company they believe has broken their trust by using personal data irresponsibly, and over a third (37%) said they would take legal action against the company. Considering the trillions of dollars at risk, we now see ethical behavior as the new theater for commercial competition.

Eric_Determined / Eric Silverstein's insight:

"Companies must shift from a data-collection mindset to a consumer-oriented, value-first approach."

 

Trust is the foundation to building loyalty, which then becomes the foundation to earning advocacy - your highest ROI!

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25 Ways To Retain Your Customers

25 Ways To Retain Your Customers | New Customer - Passenger Experience | Scoop.it
What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just […]
Eric_Determined / Eric Silverstein's insight:

In 2016, let's start with the basics. As we all know, it's a better investment to retain a customer than trying to continuously acquire new ones.


As Michael highlights, some points may be obvious, nevertheless, review all points to make sure you capitalize wherever possible.


Which points will you focus on in 2016?

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Important Lessons From @Google

Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their n…
Eric_Determined / Eric Silverstein's insight:

Eric Schmidt created this entertaining @slideshare highlighting the fundamentals that make @Google work.


In the end, those same fundamentals should be applicable to all businesses, don't you agree?



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B.L. Ochman's curator insight, October 19, 2014 8:17 PM

reading the book. get it!

QuickTapSurvey's curator insight, October 24, 2014 9:14 AM

The beautiful basics of how Google works! 

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Foundation To Mass Personalization

Foundation To Mass Personalization | New Customer - Passenger Experience | Scoop.it

Digital systems over the next three to five years start with a design point of intention-driven design and solve the issue of delivering on massive individual scale which enables personally tailored experiences.

Eric_Determined / Eric Silverstein's insight:

5 core concepts recommended by Ray Wang:

1. Continuity of experience
2. Engagement through rich relevancy of context
3. Choose your own adventure type of journeys
4. Intention-driven design through anticipatory analytics
5. Value exchange

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Why People Share - The Psychology of Social Sharing

Why People Share - The Psychology of Social Sharing | New Customer - Passenger Experience | Scoop.it
How do you get more people to share your content? It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think. In a …
Eric_Determined / Eric Silverstein's insight:

The Psychology of #Social Sharing - Valuable insight shared through NY Times study:


1. To bring valuable and entertaining content to others.  49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.


2. To define ourselves to others. 68% share to give people a better sense of who they are and what they care about


3. To grow and nourish our #relationships. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with


4.Self-fulfillment. 69% share information because it allows them to feel more involved in the world


5.To get the word out about causes or #brands. 84% share because it is a way to support causes or issues they care about


Would you add any additional reasons?

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Ángeles Mirón Martín's curator insight, April 30, 2015 2:42 AM

Interesting....

DTS000's curator insight, May 2, 2015 5:21 PM

Determine the reasons your audience is using social media so you can better tailor your message to match their needs.

Kate Hauer's curator insight, May 3, 2015 10:38 AM

they psychology of sharing

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What do customers really want? The top five most important things revealed | CustomerThink

What do customers really want? The top five most important things revealed | CustomerThink | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Ian's research asks the key questions all organizations should address:

 

Are you good value for money?


Do you deliver ‘great’ customer service?


Are you reliable?


Are you easy to do business with? 


how does your own organisation measure up?


All these deliverable impact your overall #Customer #Experience, which in return impact your bottomline.

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Martine Coutu's curator insight, November 11, 2013 12:04 PM

Offrez-vous de la valeur? Un service à la clientèle hors pair? Votre parole est d'or? Tout dans les règles de l'art? Est-ce facile de faire affaire avec vous?

Eric_Determined / Eric Silverstein's comment, November 11, 2013 9:22 PM
Thanks Vimal and Martine for your input and comments. This article just validates some of the big points which businesses need to address.
Dr Gutierrez's curator insight, November 16, 2013 1:17 PM

 

Educational consumers expect the same.