New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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Is @Instagram crucial to your business?

Is @Instagram crucial to your business? | New Customer - Passenger Experience | Scoop.it
As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.
Eric_Determined / Eric Silverstein's insight:

@Facebook vs @Twitter, @Instagram vs @Pinterest, @Tumblr , #Google+, #WeChat, etc...  all #social #media platforms where users engage and share.


Companies are focused on monetizing as many channels as possible, but in the meantime, these platforms are driving brand equity, creating and building #relationship, improving #loyalty, raising #customer lifetime value. All the nebulous metrics that are terribly difficult to measure, but are absolutely crucial to your business - do  you agree?

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Amanda Nadon-Langlois's curator insight, December 4, 2014 1:49 PM

The very last paragraph of this article says it all. From a Public Relations perspective, or mine anyways, companies should definitely be on Instagram. While it may not help with direct sales,  strategic hashtaggs gets their content shared all over the world.


Not only does this platform help organizations put a face to the name, but also helps them build trust. Companies can call to action, asking advocates to #regram or #doubletap their posts. 

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#Social #Media Engagement: The Surprising Facts!

#Social #Media Engagement: The Surprising Facts! | New Customer - Passenger Experience | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
Eric_Determined / Eric Silverstein's insight:

Great insight from this Business Intelligence report. Key findings:


  • Time spent on social networking now leads all other Internet activities, but competition for that share of time has also increased.
  • Mobile is now the place where social media users spend a bulk of their networking time.
  • The amount of time spent on a social network no longer corresponds to the relative size of the social audience. Tumblr is now the No. 2 social network in the U.S. for time spent.
  • "Pinning," "snapping," and engaging in Groups are all rewriting what it means to be "active" on a social network. For now, photo-sharing remains the most popular activity.


Facebook is still King, how do you see some of the trends in 2014 and beyond?

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How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans

How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans | New Customer - Passenger Experience | Scoop.it
HBO's YouTube channel will upload the two-part premiere of 'Girls' season three. It's just one way HBO is courting the hit show's active online fan base.
Eric_Determined / Eric Silverstein's insight:

Girls is becoming a brand, and HBO understands the need to expand their reach across all social media channels. 


This article highlights the steps they are undertaking which should provide other content owners or brands an idea as to the extent they need to engage their audience / #customers.


Which Social Media channel do you prefer to engage with for this show?


Do you subscribe to HBO specifically to watch this show?

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Arielle Monnerot-Dumaine's curator insight, January 14, 2014 2:52 AM

Des nouvelles des copains d'à côté...

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@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience

@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

How a great idea and concept  can immediately turn into a negative experience!

 

Share your thoughts?

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Colin Taylor TRG's curator insight, November 27, 2013 7:45 AM

Bad design, compromises the Customer Experience