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New Customer - Passenger Experience
Everyone is looking at the new customer / passenger experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management/Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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Understanding the traveler #journey and deliver the right #experience

Understanding the traveler #journey and deliver the right #experience | New Customer - Passenger Experience | Scoop.it
How users engage with travel content is the topic of the latest research, showing how important compelling content is across devices for travel companies.
Eric_Determined / Eric Silverstein's insight:

There is a lot of valuable #data gathered by Expedia Media Solutions.

 

Great insight and a lot of opportunities to enhance your #customer #experience.


Any data that surprised you?


Where do you see the next trend?

 

 

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How to bridge the travel marketing divide - Tnooz

How to bridge the travel marketing divide - Tnooz | New Customer - Passenger Experience | Scoop.it
Data is everywhere, yet as those in travel marketing use it build relationships with their consumers, it can be difficult to deliver a personal experience.
Eric_Determined / Eric Silverstein's insight:

First you have to love the image used for this article, it's brilliant!

 

Philip shows how the travel industry is very similar to all other businesses. It's about identifying your #Customer #Journey, connecting  through every touch point with relevant information or service, and deliver the right #customer #experience.

 

still love the picture used for this article :)

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Orbitz taps mobile for instant rewards while traveling - Mobile Commerce Daily - Database/CRM

Orbitz taps mobile for instant rewards while traveling - Mobile Commerce Daily - Database/CRM | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Orbitz is focused on their growth areas. Today 30% of their bookings come via mobile with the expectation that it will grow to 50% and above. Instead of waiting, they have taken the initiative to enhance their mobile offering, focusing on customer experience with all new tools and ways to use rewards from their loyalty program.

 

They are leveraging the latest platforms of IOS7 & Android, @Google and @Paypal to come, in order to offer a simple and seamless experience.

 

It's a clever way for Orbitz to compete against the other well positioned travel companies such as Expedia, Travelocity, etc...

 

What are your thoughts on the new App and rewards?

 

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Future of in-flight entertainment is personal and social

Future of in-flight entertainment is personal and social | New Customer - Passenger Experience | Scoop.it
In recent weeks, both the FAA and EASA have come out with guidelines which will potentially change in-flight entertainment for all time.
Eric_Determined / Eric Silverstein's insight:

Abhishek provides a thorough review of where the industry stands today, share your views on which option you prefer?

 

"Airlines have two directions to evolve into – one which only wants to be an origin to destination (airport-to-airport) basic transportation service and the other which wants to become a home-to-home travel partner

 

From footfalls to eyeballs and Facebook walls to share-it-all, the world of content consumption and entertainment has undergone multiple evolution. Two things which remain constant – I want the entertainment that I like (personalisation) and I want to use entertainment that helps me connect (social sharing) with spouse, friends, colleagues and family"

 

I think we can all agree that this model should not only apply to airlines but to all travel suppliers looking to offer a unique experience for their customers throughout their journey.

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The Digital Elite - catering for hyper-connected travellers [INFOGRAPHIC]

The Digital Elite - catering for hyper-connected travellers [INFOGRAPHIC] | New Customer - Passenger Experience | Scoop.it
Gone are the days when travel brands think about device (mobile, tablet, PC) specific traffic. Connected travellers have changed everything.
Eric_Determined / Eric Silverstein's insight:

A recent study by Google says that 59% of travellers want to book travel products “whenever they can” and “wherever they can”.

 

As the Infographic states:

 

"Reaching the Digital Elite Traveler requires personalizing the #customer #experience to be local, memorable and seamless across screens and channels"

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