New Customer - Passenger Experience
90.1K views | +0 today
Follow
New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in entertainment, mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
Your new post is loading...
Your new post is loading...
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Internet Trends 2016

Mary Meeker's Internet Trends 2016 Report

Eric_Determined / Eric Silverstein's insight:

Any trends that surprise you from Mary Meeker's latest report?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

All Roads Lead to Digital Disruption

All Roads Lead to Digital Disruption | New Customer - Passenger Experience | Scoop.it
Companies that aren’t traveling along a digital path—with workers and customers at the forefront of their digital plans—will face an insurmountable roadblock.
Eric_Determined / Eric Silverstein's insight:

"First you need to recognize that all roads lead back to people!

 

Then all parallel roads lead to the wide open spaces of digital disruption, do you agree?

 

According to a study from Accenture, titled “2016 Technology Vision Report,” they highlight 4 key tenets:

 
 

1. Data: It supports insight-driven decision-making everywhere.

2. Disruption: A strong vision of how technology allows better processes and creates new ecosystems is essential.

3. Digital Trust: With change comes risk, so ensuring digital offerings are secure, ethical and respectful of privacy will separate high performers from also-rans.

4. Change: Accepting change is crucial throughout the business."

 

I absolutely agree with Patrick "Winners in the new digital economy must create corporate cultures where technology empowers people to evolve, adapt and drive change."

more...
wolfgang gauss's curator insight, March 31, 2016 4:30 AM

"First you need to recognize that all roads lead back to people!

 

Then all parallel roads lead to the wide open spaces of digital disruption, do you agree?

 

According to a study from Accenture, titled “2016 Technology Vision Report,” they highlight 4 key tenets:

 
 

1. Data: It supports insight-driven decision-making everywhere.

2. Disruption: A strong vision of how technology allows better processes and creates new ecosystems is essential.

3. Digital Trust: With change comes risk, so ensuring digital offerings are secure, ethical and respectful of privacy will separate high performers from also-rans.

4. Change: Accepting change is crucial throughout the business."

 

I absolutely agree with Patrick "Winners in the new digital economy must create corporate cultures where technology empowers people to evolve, adapt and drive change."

JunoPark's curator insight, April 2, 2016 3:50 AM

"First you need to recognize that all roads lead back to people!

 

Then all parallel roads lead to the wide open spaces of digital disruption, do you agree?

 

According to a study from Accenture, titled “2016 Technology Vision Report,” they highlight 4 key tenets:

 
 

1. Data: It supports insight-driven decision-making everywhere.

2. Disruption: A strong vision of how technology allows better processes and creates new ecosystems is essential.

3. Digital Trust: With change comes risk, so ensuring digital offerings are secure, ethical and respectful of privacy will separate high performers from also-rans.

4. Change: Accepting change is crucial throughout the business."

 

I absolutely agree with Patrick "Winners in the new digital economy must create corporate cultures where technology empowers people to evolve, adapt and drive change."

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Gadget Trends That Will Change Our Lives - CES

Gadget Trends That Will Change Our Lives - CES | New Customer - Passenger Experience | Scoop.it
The 2016 International Consumer Electronics Show kicked off, at least for the press, with an analysis of the trends that are driving the tech universe.
Eric_Determined / Eric Silverstein's insight:

Companies attending CES are focused on customer experience, by designing meaningful technologies.


Shawn Dubravac shares 3 key trends to be exhibited during CES:


1) Ambient Sensors

2) Aggregated Learning 

3) Nascent Technologies 


Which gadget are you most interested in?

more...
CIM Academy's curator insight, January 6, 2016 8:20 AM

Which ones will impact you personally - or, more importantly, which have the potential to disrupt your business?

CIM Academy's curator insight, January 6, 2016 8:20 AM

Which will disrupt your business?

Guillermo Meza's curator insight, January 7, 2016 8:05 PM

Gadget Trends That Will Change Our Lives - CES

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Tech Trends 2016

Tech Trends 2016 | New Customer - Passenger Experience | Scoop.it
With the start of a new year, the exciting question is: What technology trends will radically transform businesses in 2016 and beyond? At frog we help our clients digitally transform their businesses by identifying emerging technologies and realizing their potential. Here are 15 technology trends driving companies to reinvent themselves.
Eric_Determined / Eric Silverstein's insight:

@FrogDesign share 15 technology trends that will radically transform businesses in 2016 & beyond?


Which one do you see having the biggest impact?


RT @TomFGoodwin

more...
basil60's curator insight, December 20, 2015 11:23 PM

You'll need to stop and engage as you read this - stopping to think how it might impact on your classroom, or what possibilities these developments might mean somewhere down the track.

Worth a look !!

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Tech & Media Outlook 2016

At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points: * The average American spends more time on tech and media t…
Eric_Determined / Eric Silverstein's insight:

Industry trends across technology and media showcased in this presentation.


Don't be scared by the number of slides, find the section that interests you the most, valuable insight and data, plus graphs to share.


Small and larger players are looking to play across key areas:


Original Content

Services

Products

Channels


Which statistic or outlook surprises you the most?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Who Should Oversee the Whole Customer Experience?

Who Should Oversee the Whole Customer Experience? | New Customer - Passenger Experience | Scoop.it
Customers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences that go beyond anything customers have expected previously. These new customer expectations have put pressure on companies to […]
Eric_Determined / Eric Silverstein's insight:

"Customer Experience Management is a major pillar in many B2C and B2B organizations’ efforts to engage and retain customers. As it gets more complicated to engage and retain customers, organizations are realizing there is more to the job of customer experience than many first realized. This is in part because providing superb customer experiences often means getting many different departments or functional areas to collaborate, especially when they had not been in the habit of doing so before. Many times the reason for the lack of collaboration and why it has not happened before is because it’s not easy."


Dr. Petouhoff shares 10 key challenges for a CMO to take on the role:

1. Confusion abounds on who should lead (own) the customer experience.

2. Agile, design-thinking is required to lead changes needed for successful customer experience.

3. Marketing is often focused on communications rather than innovation, product development and business innovation. 

4. Marketing only recently became more accustomed to being highly measured, so building the business case for the additional responsibilities of the “new” CMO role may be difficult.

5. The Consumerization of IT has created often unfulfilled customer experiences.

6. The abundance of data requires immediate analysis and action to provide meaningful mass personalization at scale.

7. The plethora of data requires a data management and utilization strategy

8. Marketing can be isolated from other departments that affect customer experience and that isolation hurts the ability to lead change.

9. Marketing can be isolated from other departments that affect customer experience and that isolation hurts the ability to lead change.

10. Customer experience requires a highly collaborative individual to lead cross- functional collaboration.


How is it being handled in your company?



more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Embracing the rise of the technical CMO

Embracing the rise of the technical CMO | New Customer - Passenger Experience | Scoop.it
Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role of the CMO are evolving. Being “tech savvy” is no longer enough. The understanding of difficult marketing functions must be part of the CMO’s DNA. Creativity is vital too – but the best CMO’s embody a fusion of artistry and digital mastery.

Redefining the role of the CMO

It’s time to redefine the role of the CMO! The next generation should blur ...
Eric_Determined / Eric Silverstein's insight:


Do you agree that standing still in today's environment will leave you in the dust of your forward thinking competitors?


Key areas addressed:

- Combine creativity and technology

- Understand data

- Company cohesion

- Multiple customer strategies


Gartner predicts that by 2017, CMOs will spend more on IT than CIOs. 67% of marketing departments plan to increase their spending on technology-related activities over the next two years. Gartner goes as far as redefining the title of the CMO to a Chief Marketing Technologist. Gartner claims the CMT’s role is to align marketing technology with business goals.


A technical CMO needs to filter the brand ethos into all departments, and right through the customer journey.


As Corrine Sklar, CMO @Bluewolf said, ‘Tomorrow’s CMOs are harnessing all available data across digital silos, giving their customers the intimacy they require and maximising each interaction.’


The new generation of CMO's must understand that all data is not created equal. From experience they know which indicators move the needle. Not all numbers matter.


The technical CMO will test which methods are most effective and then build strategies to improve on failures. #Omnichannel is the Holy Grail, where a brand can fluently communicate with customers across a host of devices and platforms.


The CMO is under more pressure than ever before to make brand-changing decisions and be the flag bearer for a brand’s technical revolution. The industry must embrace artistry and digital creativeness, and welcome the rise of the technical CMO.

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

7 key takeaways from #BMA15 Business Marketing Association

7 key takeaways from #BMA15 Business Marketing Association | New Customer - Passenger Experience | Scoop.it
A couple weeks ago, I had the opportunity to attend the 2015 Business Marketing Association national conference in Chicago. Over the course of three days and 39 content sessions, I walked away with an energized view about where today’s innovative B2B marketing is trending. While the sheer amount of transformative ideas was, at times, overwhelming and daunting, I was able to capture seven of the most prominent trends from some of the brightest minds in today’s workforce:1. It’s time to refocus on
Eric_Determined / Eric Silverstein's insight:

7 trends from #BMA15


1.    It’s time to refocus on the customer

2.    The customer journey has changed

3.    Emotion trumps logic in marketing

4.    There’s a new normal in technology, and we already know the next normal

5.    If you can’t measure it, stop doing it completely

6.    “B2B marketing” isn’t synonymous with “boring”

7.    Millennials are now decision-makers

 

James Gilmore, author of "The Experience Economy": “People value the time they spend in places and events. Get customers to spend more time with you, and they'll spend more dollars on you."

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Customer Experience Needs Vision

Customer Experience Needs Vision | New Customer - Passenger Experience | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.
Eric_Determined / Eric Silverstein's insight:

Making the customer feel “right” is the goal, and it requires organizations to “act-as-one” when engaging customers in all touch points - do you agree?


Vision requires:


1) Emotional Connection

2) Compelling Value Proposition

3) Simple to Understand

4) Commitment and Expectations


Steps:


1) Applying the Attributes

2) Make Communication Key

3) Transcend the Org Chart

4) IT at the Center


By putting IT at the center of business transformation you ensure the digital and non-digital experience can seamlessly work together to meet and exceed customer expectations.


more...
Joe Cardilino's curator insight, June 4, 2015 1:26 PM

Right, how many people on the team can deliver on the promise so elegantly painted by the media technologists with beautiful graphics, box stock and replicated with today's interfaces???  It's always about us though... 

 

#iknojo

Sue Walsh's curator insight, June 4, 2015 7:48 PM

Love this simple diagram. It always amazes me that when an organisation becomes inward thinking and thinks it know best, product information is confusing and complex ... and does not meet customer needs/expectations/desires.

Romain MAZUIR's curator insight, June 10, 2015 5:34 PM

CX mantra ? #H2MWP

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Content Marketing Ideas? - Ask Data!

Content Marketing Ideas? - Ask Data! | New Customer - Passenger Experience | Scoop.it
Even the best ideas are backed by some sort of data. If you’re going to be investing time and resources into creating content, you should want to make sure that it’s going to resonate with your audience and help you achieve your content marketing goals.
Eric_Determined / Eric Silverstein's insight:

“If it isn’t worth measuring, it isn’t worth doing.”  Do you agree that this is key for #content #marketing ?

 

"Marketers don’t need magical entities to help generate content ideas. Content ideas can (and should be) driven by data.

 

Important #Data points to review:


Content Performance Data (Views, Leads/Conversions, Time on Page, Comments, #Social #Media data)

 

Industry Data (Data from popular industry topics or websites, Data from Trends)

 

Qualitative Data (Talk to your team, Talk to your customers)

 

As Ann Handley writes, your content should be “useful, inspired, and pathologically empathetic to the needs of the people you are trying to reach.” 

 

Even the best ideas are backed by some sort of data. If you’re going to be investing time and resources into creating content, you should want to make sure that it’s going to resonate with your audience and help you achieve your content marketing goals."

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Real Time Marketing: Are You Ready?

Real Time Marketing: Are You Ready? | New Customer - Passenger Experience | Scoop.it
We live in a real-time world. Real-time marketing continues to explode. Consider the Ellen selfie tweet from last year’s Oscars, ...
Eric_Determined / Eric Silverstein's insight:

"It’s crucial to understand tomorrow’s conversations today so you can make the proactive decisions necessary to be relevant to their stakeholders."


Valuable insights from David Clark at Blab:

 

"You need to align the people, processes, and systems to create an operating model that is efficient and adaptive…one that is able to work at the speed of the customer, versus the speed of the company. 

 

 

Creating an agile, adaptive marketing function requires a new way of working for most organizations. It embraces speed and change at its core, and demands that people, objectives, KPIs, processes, and systems are aligned.

 

 

Selecting the datasets and technologies is essential to achieving your ROI, so be choosy – understand your overall objectives first and then find the datasets and technologies that specifically support your goals.

 

 

For companies and brands to engage with their customers in a way that creates affinity, it is critical to become part of conversations that are relevant to these customers.

 

 

As Forrester Research stated in 2014, “Push Marketing is dead … Use scalable, affordable big data machine learning technologies to get prediction insights with compressed ‘time to insights’. Then change the ‘how’ and ‘when’ you apply insights.”

 

Share your thoughts?

more...
DTS000's curator insight, May 6, 2015 8:13 AM

Staying up with the latest.....

CIM Academy's curator insight, May 7, 2015 4:51 AM

Does real time marketing play a leading role in your organisation? This article discusses the foundations for integrating this into the marketing mix.

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | New Customer - Passenger Experience | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
Eric_Determined / Eric Silverstein's insight:

"Most Branded Content will come from consumers"  - Do you agree?


Great insight from creative brands and agencies. 


Which statement or ideas do you agree with most, or which one do you think is unlikely?

#Mobile #SocialMedia #VirtualReality #Personalization #UGC #2wayConversation #Community #Data #Technology #SocialGood #Culture #CX #Metrics #RealTime #Storytelling
more...
DTS000's curator insight, May 6, 2015 8:16 AM

The future of marketing? ...Really?...

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

The Battle Is For The Customer Interface

The Battle Is For The Customer Interface | New Customer - Passenger Experience | Scoop.it
In 2015 Uber, the world's largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most..
Eric_Determined / Eric Silverstein's insight:

As companies now battle to provide the best #customer #experience while leveraging existing infrastructures, the question becomes, what are you going to do to stay there or get there?


As Richard Branson said: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."


I would certainly recommend a focus  on #mobile & #social, do you agree?

more...
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

How To Become Customer Obsessed!

How To Become Customer Obsessed! | New Customer - Passenger Experience | Scoop.it
Forrester's new report, “A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO,” dives into the actions you must take to accelerate your journey to customer obsession.
Eric_Determined / Eric Silverstein's insight:

 

To accelerate your journey to customer obsession, here are the 4 key areas shared between CMO & CIO:

 

1. People

2. Process

3. Technology

4. Metrics

 

PEOPLE - Given the rate of technology change, the only thing that is certain about your customers’ expectations next year is that they will be different from today. This is the reason you need close partnership and collaboration across the entire organization.

 

PROCESS - To begin your journey, adopt a business capability focus, mapping today’s capabilities to the overall customer life cycle. Then prioritize investments that best address the outcomes your customers most value.

 

TECHNOLOGY - Successful leaders look at customer value from the outside-in—first understanding the outcomes the customer desires, and then building the technology that the business needs to continuously meet those evolving needs.

 

METRICS - Sharing KPIs that measure the outcomes you deliver to your customers focuses everyone on the right things.

 

What is your organization implementing to stay aligned with your customer desires and expectations? 

more...
Richard Bradley's curator insight, May 25, 2016 7:55 AM

The impact of Technology on the customer experience - becoming customer obsessed

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

What's The Biggest Challenge For Marketers?

What's The Biggest Challenge For Marketers? | New Customer - Passenger Experience | Scoop.it
Q&A with Lauren Flaherty, Executive VP and CMO, CA Technologies
Eric_Determined / Eric Silverstein's insight:

"Constant Disruption" - Lauren Flaherty, CMO @CAInc


Mix of Art & Science - "The ability to break through, have a narrative, have a voice, create a connection—all the things that folks like me would call the art side of the house—becomes as important as ever, because you have to be authentic and you have to make a personal connection to establish your relevance. That is the craft of what we do in marketing. The science is our ability to understand exactly when to roll it, exactly whom to target, what the right timing is."


The power of peer-to-peer networks, focus on your existing customers, they are your greatest brand advocates, best marketing ROI, do you agree?

 

more...
ismokuhanen's curator insight, March 22, 2016 8:15 PM

"Constant Disruption" - Lauren Flaherty, CMO @CAInc


Mix of Art & Science - "The ability to break through, have a narrative, have a voice, create a connection—all the things that folks like me would call the art side of the house—becomes as important as ever, because you have to be authentic and you have to make a personal connection to establish your relevance. That is the craft of what we do in marketing. The science is our ability to understand exactly when to roll it, exactly whom to target, what the right timing is."


The power of peer-to-peer networks, focus on your existing customers, they are your greatest brand advocates, best marketing ROI, do you agree?

 

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

What The Best Brands Will Do in 2016!

What The Best Brands Will Do in 2016! | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

What will you implement from the lessons shared by Andreas von der Heydt?


It's important for leaders to understand these new challenges and opportunities, then adapt their organization to better anticipate the demands and expectations of their customers, while empowering their employees with greater tools that will simplify their communication and service/product capabilities.


The more agile your organization becomes, the more responsive you can be to your customers.


Wishing everyone a safe and successful 2016!

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Leading the Way in a Digital World

Leading the Way in a Digital World | New Customer - Passenger Experience | Scoop.it
Imagine a world where mainstay brand names are no longer the measure of financial success. Think of those companies that you never thought could falter. Now realize that more than 40% of the companies...
Eric_Determined / Eric Silverstein's insight:

“Today’s successful companies are those fueled by the changing nature of technology and how it is used. They understand that they, and their entire industry, are not immune to disruption – so they embrace change.

 

Embracing a digital strategy is about reinventing your business, from business models to business processes to how people work.

 

More than 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”

 

While this article may highlight SAP’s latest solution, it does come down to one key word: “simplify”

 

Remove pain points across the entire organization, make it easier for your customers to connect, engage and access your services and products. This will enable you to nurture a lasting relationship with your customers and employees, all having a direct impact to your bottomline.

 

What percentage of Fortune 500 companies from 2010 you anticipate will no longer be in that category in 2020?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

1:1 Customer Relationships

Next Gen CMO: Building 1:1 Customer Relationships at Scale with Engagement Marketing Influitive's VP of Marketing Jim Williams hosted a live video discussion...
Eric_Determined / Eric Silverstein's insight:

"Sales had its day" when brands led the conversation, but now that we operate in a customer powered world, it's about connecting across the entire customer journey with the right solution, service, product and experience.


"Are you making a candle or providing light" - how do your customers perceive it?


Design your experience around your customer, then leverage different technologies and your human capital to build the right 1:1 customer relationship.


Great interview with Chandar Pattabhiram @Marketo sharing their engagement marketing initiatives, storytelling, looking to convert lurkers into likers, and likers into lovers to capitalize on advocacy - impacting lifetime customer value.

more...
Bettina Thompson's curator insight, October 30, 2015 8:15 PM

Love that authentic connection and marketing are finally having a 'love child' they will name 'success'. Wanna be it's highly supportive godmother! ;)

 

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

3 Trends Transforming #CX

3 Trends Transforming #CX | New Customer - Passenger Experience | Scoop.it
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their business. At Opticon 2015, Mary Hamilton,…
Eric_Determined / Eric Silverstein's insight:

Mary Hamilton @AccentureLabs shares 3 key insight:


1) Increasingly, as consumers, we want to engage with businesses in a relationship that’s more than transactional. We want to provide feedback, be inspired, and participate in the lifecycle of a product or service in a meaningful way.

 

2) In the future, what we pay will be tied to consumption and utilization, instead of the perceived value we see at the moment of purchase.


3) We’re moving from “labor-driven, technology-enabled” work to “digital-driven, human-enabled” work.

How are you looking to address these 3 trends for your business/industry?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

What Does It Take To Be Customer-Obsessed?

What Does It Take To Be Customer-Obsessed? | New Customer - Passenger Experience | Scoop.it
By Ted Schadler  There is much talk about being customer-obsessed. What does it take to be customer-obsessed? Recently, in The New Yorker, Mary Powell, CEO of Green Mountain Power, a small energy company in Vermont, told a story of customer-obsession. Her customer-obsession starts simply: Help customers reduce their energy footprint at no net cost. Green Mountain accomplishes [...]
Eric_Determined / Eric Silverstein's insight:

Help companies spend now both to save later and create options for future growth - do you agree?


Ted highlights the connection between being customer obsessed, also requiring to be technology obsessed.


To frame the opportunity, frame your business technology agenda in four systems — each of which demands a different investment strategy:


1. Systems of engagement

2. Systems of insight

3. Systems of automation and IoT

4. Systems of record


Share your thoughts?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Tech Innovation - Friend or Foe?

In this issue of the People’s Insights monthly brief, we feature eight initiatives that demonstrate how mobile apps and new technologies are shaping the way we…
Eric_Determined / Eric Silverstein's insight:

Always be ready to disrupt your business and industry, the minute you think things are safe, that's when you need to worry, do you agree?


MSL Group shares 8 initiatives with insights from @Line @Snapchat @Facebook @WeChat @Periscope @lilycamera @Teslamotors



more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

#MaryMeeker's 2015 #InternetTrends report

#MaryMeeker's 2015 #InternetTrends report | New Customer - Passenger Experience | Scoop.it
Print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, Ms. Meeker said.
Eric_Determined / Eric Silverstein's insight:

All The Growth Is In #Mobile !

This article highlights key areas from the trend report with important insight.


Which area, stat or information surprised you the most?


more...
Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Why Investing in #Customer #Experience is so important - #Infographic

Why Investing in #Customer #Experience is so important - #Infographic | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"You have to start with the #Customer #Experience, and work back toward the technology" - Steve Jobs


Which statistic surprised you the most?

more...
lea plagnol's curator insight, May 11, 2015 3:39 PM

#customer #experience #trends #marketing

Alex Delfosse's curator insight, May 12, 2015 11:49 AM

This infographic certainly appears to be number porn. It's worth noting that the author uses a designated color to allow the numbers to stand out. The author also relates the information in a visual sense. overall I think this is an excellent infograph however some of the text is a little challenging to read.

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Marketing Technology - Automation & Agility, missing anything?

Marketing Technology - Automation & Agility, missing anything? | New Customer - Passenger Experience | Scoop.it
marketing technology, automation and agility
Eric_Determined / Eric Silverstein's insight:

“Technology is only as good as the story.”  Anne Handley @MarketingProfs


Great insight and interview with Scott Brinker

 

"In a nod to Steve Blank, the best way for marketers to maintain a “human connection” with their market is to get out of the building. Go meet customers face-to-face. Observe them in their natural habitat. Talk with them, don’t just do sanitized market research surveys.

 

"The best advice for architecting your #marketing #technology stack is to “design for change.”

 

The most exciting transformation underway today is the shift from marketing being primarily in the business of communications to being in the business of #experiences "


What did you take away from the interview?





#Data #Storytelling #CustomerRelationship

more...
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Get Personal!

Get Personal! | New Customer - Passenger Experience | Scoop.it
Sure— it is easy to jump on the “technology can sometimes make life more complicated” bandwagon; but there are many, many ways to have an optimistic outlook on technology’s capabilities. That’s perhaps not a surprise coming from me, given the role that I play in Digital for McDonald’s Corporation. But why shouldn’t we embrace technology for the good it can do — personally and professionally? Nowadays, technology is one of the main ways we are all connected; it is increasingly how we experience e
Eric_Determined / Eric Silverstein's insight:

When you look at this image from Go-Globe, you can see how far we've come with technology. While we can do more, it has also become a noisier world - how do you stand out?


1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences


In this article by Julia Vander Ploeg, she highlights the commitment and investments McDonald's are putting in place to better understand their customers, listen and #engage in meaningful ways.


Get Personal, you'll be amazed at the results! #ImLovinIt 

more...
Rhonda Hailey's curator insight, April 29, 2015 10:33 AM

1) Building and nurturing #customer #relationships

2) Delivering #personal #experiences

 

You find the greatest infographics #Eric_Determined / Eric Silverstein.

 

I totally agree and my motto is: "The more #digital the world gets the more #personal we must get."  We help our partners stand out from the noise with a good old fashioned #personal visit. We deliver gifts, and make #exclusive recommendations. 

 

We create a #warm market lead, leave them with a #warm fuzzy feeling, and assist partners with the #relationship building process through #meaningful followup. It's #High Touch in a #High Tech World.