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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile, visual and social engagement.
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@BestBuy tries #mobile #gaming to drive #loyalty

@BestBuy tries #mobile #gaming to drive #loyalty | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Following the earlier article on Mobile Apps, here is an example where Best Buy is honing in on mobile to incentivize users through its loyalty program.


Interesting campaign since it ultimately drives consumers to opt-in to the retailer’s loyalty program and ultimately shop via a mobile game.


“Building and monetizing loyalty clubs is a year-long process,” said Jeff Hasen, chief marketing officer ofMobivity

What are your thoughts on the concept?
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Jean-Marie Grange's curator insight, January 10, 2014 3:32 PM

Gamification and Loyalty program in the retail industry... this is just the beginning!

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How @Target Missed Their Target!? | Customer Experience

How @Target Missed Their Target!? | Customer Experience | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

With major retailers focused on customer experience, how did this one promotion derail the entire corporate focus?

 

They certainly lost sight of the customer in this case.


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Orbitz taps mobile for instant rewards while traveling - Mobile Commerce Daily - Database/CRM

Orbitz taps mobile for instant rewards while traveling - Mobile Commerce Daily - Database/CRM | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Orbitz is focused on their growth areas. Today 30% of their bookings come via mobile with the expectation that it will grow to 50% and above. Instead of waiting, they have taken the initiative to enhance their mobile offering, focusing on customer experience with all new tools and ways to use rewards from their loyalty program.

 

They are leveraging the latest platforms of IOS7 & Android, @Google and @Paypal to come, in order to offer a simple and seamless experience.

 

It's a clever way for Orbitz to compete against the other well positioned travel companies such as Expedia, Travelocity, etc...

 

What are your thoughts on the new App and rewards?

 

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5 Great Snapchat Ideas for Big Brands

5 Great Snapchat Ideas for Big Brands | New Customer - Passenger Experience | Scoop.it
Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands.
Eric_Determined / Eric Silverstein's insight:

Here are 5 great examples that came from surveying users.

 

When you engage your customers, don't be surprised if they come back with solutions that will drive more business your way!

 

What are your thoughts on the ideas presented?

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Brian Gillard's curator insight, December 2, 2013 6:03 PM

Ideas #1 and #2 are excellent while #5 can be a brand disaster for Vegas. 

 

The key takeaway from this piece is this though:

Meanwhile, per Tongal's stats, its users believe that the top marketing use cases for brands are product sneak previews (18 percent), user-generated content (14 percent), coupons (14 percent) and exclusive content (10 percent).


What do you think? What's the best brand marketing use for Snapchat?  

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San Diego @Padres Loyalty Program Aims Toward Year-Round Customer Engagement

San Diego @Padres Loyalty Program Aims Toward Year-Round Customer Engagement | New Customer - Passenger Experience | Scoop.it
Mike Hele, Manager, Membership Programs for the San Diego Padres, told Loyalty 360 that the team’s relatively new loyalty membership program known simply as “Padres Membership” pays homage to a traditional golf club “membership” since that...
Eric_Determined / Eric Silverstein's insight:

San Diego Padres Baseball team not only looked at how other sports teams across America built their loyalty programs, they went beyond and found great results out of Europe!

 

They learned that a seasonal sport can engage fans year round. They also focused on the right value for the different levels of membership, which yielded great results for full season ticket holders.

 

Their offering goes beyond just the sport itself, they are focused on their customers, their interest, and likes.

 

What are your thoughts on the Padres loyalty program, and how does it compare to your local team?

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Moët & Chandon's global photo contest fuses brand image with celebration - Luxury Daily - Multichannel

Moët & Chandon's global photo contest fuses brand image with celebration - Luxury Daily - Multichannel | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

It's important for Brands to engage their customers.

 

Here is an example of Moet & Chandon using social media channels for customers to share their success stories via photos. In return, weekly drawings take place.

 

Roger Federer certainly enjoyed a stellar career, would he be the person you would have chosen as your brand ambassador?

 

I like the brand association to "Success", looking forward to learn more on the response rate of the campaign.

Share your thoughts. 

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