New Customer - Passenger Experience
90.1K views | +0 today
Follow
New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in entertainment, mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
Your new post is loading...
Your new post is loading...
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Gamification of Loyalty programs = "ROIALTY"

Gamification of Loyalty programs = "ROIALTY" | New Customer - Passenger Experience | Scoop.it
How can gamification solve customer loyalty programme problems?
Eric_Determined / Eric Silverstein's insight:

Gamification + Loyalty programs deliver "ROIALTY" - do you agree?


"Its primary purpose as a tactic is to #engage best customers and encourage an action. Though it should complement a brand’s marketing strategy, it should be a distinct and rewarding experience that it is differentiated from a more common operational touch point such as shopping or website browsing. The competitive element in gamification is essential and #social integration is a must." - Dennis Armbuster @LoyaltyOne



Gamification tips @Perka


1. Don’t forget the social-communal factor. 


2. Remember the recognition factor.


3. Keep time in mind.


4. Getting the right balance of challenge. 


5. Keep it FUN!

 

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience

@Starbucks - Your "Tweet a Coffee" Leaves a bad after taste! - Customer Experience | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

How a great idea and concept  can immediately turn into a negative experience!

 

Share your thoughts?

more...
Colin Taylor TRG's curator insight, November 27, 2013 7:45 AM

Bad design, compromises the Customer Experience