New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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What Digital Natives Want and How Marketers Must Make Privacy Personal

What Digital Natives Want and How Marketers Must Make Privacy Personal | New Customer - Passenger Experience | Scoop.it
Digital natives and other generations perceive privacy differently. Marketers must take this into account and make digital privacy personal.
Eric_Determined / Eric Silverstein's insight:

Through personalizing privacy, brands are able to build consumer #trust.


Only 20% of millennials say they worry about their personal information online, and just under half of 20 to 40-year-olds in America and the U.K. wouldn't object to having their online behavior tracked if they received relevant offers in return, according to two studies by the American Press Institute and Accenture.


As Jon correctly points out: Marketers’ success is driven in large part by knowing our target audiences better than their mothers do. Digital natives are happy to oblige, but older generations aren’t as willing. Marketers must take into account the wants and worries of all generations and provide the best user experience to each.

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5 digital marketing tips, trends and tactics

5 digital marketing tips, trends and tactics | New Customer - Passenger Experience | Scoop.it
Our roundup of noteworthy insights, tips, and digital marketing trends from last week’s news:
Eric_Determined / Eric Silverstein's insight:


1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media


All of the above represent key drivers that impact your customer experience. 


When you can create a personalized experience that delivers the right value, at the right time, businesses will naturally see positive results in return.


Share your thoughts on some of the trends listed?


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Denise Barbezani's curator insight, January 28, 2014 11:27 AM

1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media

Share your thoughts.

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2014 TRUSTe US Consumer Confidence Index

2014 TRUSTe US Consumer Confidence Index | New Customer - Passenger Experience | Scoop.it
This infographic summarizes results of a survey conducted on consumer confidence and it's impact on businesses in US. 2013
Eric_Determined / Eric Silverstein's insight:

It's critical to take those numbers into consideration as you evaluate your Ecommerce and Mcommerce strategies.


Engage your customers and build the relationship so that you can earn their #trust.


Share your thoughts on the #Infographic details?

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Lessons from Davos: #Digital #Economy built on Connections

Lessons from Davos: #Digital #Economy built on Connections | New Customer - Passenger Experience | Scoop.it
It’s no surprise that technology is shaping the world, but it’s changing our worldview too. And no, I’m not talking about Google glasses (or contact lenses).
Eric_Determined / Eric Silverstein's insight:

When we talk about Digital Economy, is #Data the new gold?


Experiences shared by key technology CEOs: SalesForce, Yahoo, AT&T, Cisco and British Telecom.


Going back to my last scoop.it article on mobile marketing, the fact that every facet of our lives becomes more connected, data across all devices and collected throughout the journey becomes more valuable.


It's what you do with that data that will differentiate the winners from the losers. There will be a tug of war between privacy and value added benefits, will there be a clear winner?


Share your thoughts.



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