New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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Digital Customer Engagement

Digital Customer Engagement | New Customer - Passenger Experience | Scoop.it
isolated, impersonal customer experiences are quickly becoming a liability. Customers expect companies to know who they are across channels and show very little patience for irrelevant messaging and ads. As such, companies are under immense pressure to leverage data to deliver personalized messages and customer experiences.
Eric_Determined / Eric Silverstein's insight:

"Customer engagement is no longer a series of one-off conversations; in this digital age, it's an ongoing dialogue spanning myriad channels and devices and requiring specific skillsets to enable seamless interactions.

 

Customers today are driven by 3 things:

 

  1. Intent
  2. Context
  3. Immediacy"

 

How will you create a frictionless experience for your customers?

 

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Marketing in 2016 - Key Findings!

Marketing in 2016 - Key Findings! | New Customer - Passenger Experience | Scoop.it
"The CMO's currency is the customer - customer voice, customer value, valence, and often, the experience itself." -
Eric_Determined / Eric Silverstein's insight:

Vala Afshar shares insight from Salesforce State Of Marketing 2016 report. 

 

Key categories with 55 statistics:

 

- Priority and success measures

- Marketing alignment with business leadership

- Customer journey strategy

- Integrating the customer experience

- Tech adoption

- Marketing channels - real time channel orchestration

- ROI - Mobile - Email - Social

- Advertising accelerates on social platforms

 

Any surprises?

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100 Questions To Ask About Your DIGITAL BUSINESS

Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital…
Eric_Determined / Eric Silverstein's insight:

Valuable data and insights. Any surprises?

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Antonio Ormachea's curator insight, March 28, 11:00 AM

Valuable data and insights. Any surprises?

Sebastián Muñoz's curator insight, March 29, 6:19 AM

Valuable data and insights. Any surprises?

Patrick Smith's curator insight, March 31, 4:16 AM

Valuable data and insights. Any surprises?

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Intent is the Next Big Thing...

Intent is the Next Big Thing... | New Customer - Passenger Experience | Scoop.it
Innovation in the advertising industry is driven by how customers use their mobile devices to discover, learn and share. This rapidly evolving in-the-now and on-the-go behavior gives way to what
Eric_Determined / Eric Silverstein's insight:

"At any given point in time, customers will reach for their mobile device and set out to “go, do, buy, learn, and watch” turning to the small screen based on what’s transpiring in real time in their lives (e.g. their situational need and context).

 

Understanding their intentions, context and their expectations for immediacy and relevance, will help marketers more effectively reach their connected customers. "

 

@BrianSolis shares key insight with two recommendations:

 

1. Be There

When your customers grab their phone in their moments of need, make sure you are there.  

 

2. Be Useful

When you know where to be, then find ways to be useful in each moment. 

 

Now the key question, what do you think Prince Charles and Ozzy Osbourne would similarly search for on the web?

 

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Konstantinos Kalemis's curator insight, March 9, 2:16 AM

"At any given point in time, customers will reach for their mobile device and set out to “go, do, buy, learn, and watch” turning to the small screen based on what’s transpiring in real time in their lives (e.g. their situational need and context).

 

Understanding their intentions, context and their expectations for immediacy and relevance, will help marketers more effectively reach their connected customers. "

 

@BrianSolis shares key insight with two recommendations:

 

1. Be There

When your customers grab their phone in their moments of need, make sure you are there.  

 

2. Be Useful

When you know where to be, then find ways to be useful in each moment. 

 

Now the key question, what do you think Prince Charles and Ozzy Osbourne would similarly search for on the web?

 

Alan Jordan's curator insight, March 9, 7:40 AM

"At any given point in time, customers will reach for their mobile device and set out to “go, do, buy, learn, and watch” turning to the small screen based on what’s transpiring in real time in their lives (e.g. their situational need and context).

 

Understanding their intentions, context and their expectations for immediacy and relevance, will help marketers more effectively reach their connected customers. "

 

@BrianSolis shares key insight with two recommendations:

 

1. Be There

When your customers grab their phone in their moments of need, make sure you are there.  

 

2. Be Useful

When you know where to be, then find ways to be useful in each moment. 

 

Now the key question, what do you think Prince Charles and Ozzy Osbourne would similarly search for on the web?

 

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6 Key Elements To Digital Engagement

6 Key Elements To Digital Engagement | New Customer - Passenger Experience | Scoop.it
The last decade taught us a lot about chasing digital shiny objects: the maturation of digital technologies, the unprecedented explosion of consumer adoption of
Eric_Determined / Eric Silverstein's insight:

"Today, we can envision a customer experience where loyalty is a function of total satisfaction that results from anticipation, recognition, and convenience."

 

6 key elements:

 

1. Relevance

2. Value

3. Consistency

4. Control

5. Efficiency

6. Trust

 

 

 

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Kate Marsh's curator insight, March 9, 9:05 AM

"Today, we can envision a customer experience where loyalty is a function of total satisfaction that results from anticipation, recognition, and convenience."

 

6 key elements:

 

1. Relevance

2. Value

3. Consistency

4. Control

5. Efficiency

6. Trust

 

 

 

ismokuhanen's curator insight, March 22, 8:02 PM

"Today, we can envision a customer experience where loyalty is a function of total satisfaction that results from anticipation, recognition, and convenience."

 

6 key elements:

 

1. Relevance

2. Value

3. Consistency

4. Control

5. Efficiency

6. Trust

 

 

 

Antonio Ormachea's curator insight, March 28, 11:06 AM

"Today, we can envision a customer experience where loyalty is a function of total satisfaction that results from anticipation, recognition, and convenience."

 

6 key elements:

 

1. Relevance

2. Value

3. Consistency

4. Control

5. Efficiency

6. Trust

 

 

 

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Facebook Reactions Thumbs-Up?

Facebook Reactions Thumbs-Up? | New Customer - Passenger Experience | Scoop.it
"Like" you already know— now say hello to "love," "haha," "wow," "sad," and "angry".
Eric_Determined / Eric Silverstein's insight:

"Looking past Facebook’s altruistic narrative about an expanded emotional palette, it’s really just a bid to increase engagement, which will ultimately make your news feed (and ads) even more personalized. "


There are great lessons to learn from their approach, and mobile ease of use was critical with 90% access for Facebook users.


Now the question is - will you give them a Thumbs-Up?



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Laura Godin's curator insight, February 26, 10:52 AM

I know I liked a couple, loved a few and had a couple wows lol

Bettina Thompson's curator insight, February 28, 8:15 PM

Thumbs up for being able to reflect more than one emotion ;)

Laura Godin's curator insight, March 8, 2:57 PM

"Looking past Facebook’s altruistic narrative about an expanded emotional palette, it’s really just a bid to increase engagement, which will ultimately make your news feed (and ads) even more personalized. "


There are great lessons to learn from their approach, and mobile ease of use was critical with 90% access for Facebook users.


Now the question is - will you give them a Thumbs-Up?



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Don’t design for Mobile, design for Mobility!

Don’t design for Mobile, design for Mobility! | New Customer - Passenger Experience | Scoop.it
Just when we were starting to get used to the tools, frameworks and methodologies needed to design good mobile apps, we find the device landscape is changing
Eric_Determined / Eric Silverstein's insight:

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



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Mike Donahue's curator insight, February 25, 8:38 AM

The title alone is a great clue about how UX and design need to shift mindset. Lot's of good information in here. I like how Sergio seeks to redefine responsive and keep a sharp focus on context. Good stuff.

ismokuhanen's curator insight, March 22, 8:13 PM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



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Is Mobile The New Omnichannel Hub?

Is Mobile The New Omnichannel Hub? | New Customer - Passenger Experience | Scoop.it
The marketing world is at war. Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automatio…
Eric_Determined / Eric Silverstein's insight:

Between marketing automation, retargeting platforms, predictive analytics, real-time personalization platforms, CRMs (and the list goes on), marketers are struggling to keep up.

 

The lack of a cohesive omnichannel strategy and the right tools and integrations lead to serious consequences, such as a(n):

-       Incomplete view of the customer journey

-       Fragmented/inconsistent customer experience

-       Inability to measure cross-channel marketing performance

-       Internal silos between marketing teams


There are an infinite number of tools available to marketers to track, measure, and automate every step of the digital customer journey, but don't forget to account for offline interactions!


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Are You Ready For: ‘Internet of Me’ ?

Are You Ready For: ‘Internet of Me’ ? | New Customer - Passenger Experience | Scoop.it
In the Internet of Me, consumers tell you who they are and their motivation at this moment. Is your brand listening and competing for them?
Eric_Determined / Eric Silverstein's insight:

"A successful experience becomes one that is very personalized rather than simply a brand experience.

 

Consumers don’t care about channels or brand priorities or ads, but rather that brands engage with them. In other words, customers define their own journey, choosing where and how to engage with said brand, and whether they go beyond that initial interaction and eventually transacts.

 

The stakes are even higher as consumers give up data about themselves and their expectations for relevant content and experiences grows.


It means brands and marketers must make good use of the data that comes from devices and to use interactions to understand customer behavior and to personalize and deliver experiences.


You need to invest in a digital foundation that allows you to assemble real-time and relevant consumer experiences as agile as your marketing campaigns change without compromising on customer concerns like security - do you agree?"

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Dominique Mayon's curator insight, January 28, 2:35 AM

A true challenge for companies in their relationships with customers

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Mobile Marketing - 3 key areas

Mobile Marketing - 3 key areas | New Customer - Passenger Experience | Scoop.it
Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.
Eric_Determined / Eric Silverstein's insight:

"MOBILE HANDSETS provide an excellent marketing intelligence platform that to date has not been fully exploited. The data they yield can bring greater relevance, proper context, and optimal timing to marketing efforts in such a way that well-done mobile marketing will always cut through the noise."


How are you leveraging the 3 key areas to mobile marketing:


1. Location / Geofencing

2. Behavior-based Marketing

3. Mobile Engagement

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25 Ways To Retain Your Customers

25 Ways To Retain Your Customers | New Customer - Passenger Experience | Scoop.it
What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just […]
Eric_Determined / Eric Silverstein's insight:

In 2016, let's start with the basics. As we all know, it's a better investment to retain a customer than trying to continuously acquire new ones.


As Michael highlights, some points may be obvious, nevertheless, review all points to make sure you capitalize wherever possible.


Which points will you focus on in 2016?

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Gadget Trends That Will Change Our Lives - CES

Gadget Trends That Will Change Our Lives - CES | New Customer - Passenger Experience | Scoop.it
The 2016 International Consumer Electronics Show kicked off, at least for the press, with an analysis of the trends that are driving the tech universe.
Eric_Determined / Eric Silverstein's insight:

Companies attending CES are focused on customer experience, by designing meaningful technologies.


Shawn Dubravac shares 3 key trends to be exhibited during CES:


1) Ambient Sensors

2) Aggregated Learning 

3) Nascent Technologies 


Which gadget are you most interested in?

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CIM Academy's curator insight, January 6, 8:20 AM

Which ones will impact you personally - or, more importantly, which have the potential to disrupt your business?

CIM Academy's curator insight, January 6, 8:20 AM

Which will disrupt your business?

Guillermo Meza's curator insight, January 7, 8:05 PM

Gadget Trends That Will Change Our Lives - CES

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What The Best Brands Will Do in 2016!

What The Best Brands Will Do in 2016! | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

What will you implement from the lessons shared by Andreas von der Heydt?


It's important for leaders to understand these new challenges and opportunities, then adapt their organization to better anticipate the demands and expectations of their customers, while empowering their employees with greater tools that will simplify their communication and service/product capabilities.


The more agile your organization becomes, the more responsive you can be to your customers.


Wishing everyone a safe and successful 2016!

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Be Everywhere... And Be Ready!

Be Everywhere... And Be Ready! | New Customer - Passenger Experience | Scoop.it
Marketing is always changing, but what if you knew what was coming? This new report demonstrates what is coming and how marketers should prepare.
Eric_Determined / Eric Silverstein's insight:

“The experience is the marketing and the experience is what drives performance.” - JPMorgan Chase CMO Kristin Lemkau.

 

Marketo and The Economist Intelligence Unit share their findings on the path to 2020.

 

Do you agree that the pace of change over the last 5 years is nothing compared to what will happen over the next 5 years?

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Apps Now Bots?

Apps Now Bots? | New Customer - Passenger Experience | Scoop.it
If Facebook announces the "Messenger Bot Store" at F8, as many predict, it would be arguably the most consequential event for the tech industry since Apple..
Eric_Determined / Eric Silverstein's insight:

Data drives many of the new business decisions, on the other side there is a large amount of consumer interaction that happens in the "dark".

 

With greater interaction happening across chat based applications, bots may become the new app store of tomorrow.

 

The simpler you make it for customers, the greater results you can anticipate for your business.

 

If I can text "I need a ride home", an immediate reply comes back with the time my ride will arrive, who the driver is, along with address, I saved 3 or more steps from opening an app.

 

 

How are you capitalizing across chat channels?

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Samuel Pavin's curator insight, March 23, 3:12 AM

Data drives many of the new business decisions, on the other side there is a large amount of consumer interaction that happens in the "dark".

 

With greater interaction happening across chat based applications, bots may become the new app store of tomorrow.

 

The simpler you make it for customers, the greater results you can anticipate for your business.

 

If I can text "I need a ride home", an immediate reply comes back with the time my ride will arrive, who the driver is, along with address, I saved 3 or more steps from opening an app.

 

 

How are you capitalizing across chat channels?

wolfgang gauss's curator insight, March 24, 12:12 PM

Data drives many of the new business decisions, on the other side there is a large amount of consumer interaction that happens in the "dark".

 

With greater interaction happening across chat based applications, bots may become the new app store of tomorrow.

 

The simpler you make it for customers, the greater results you can anticipate for your business.

 

If I can text "I need a ride home", an immediate reply comes back with the time my ride will arrive, who the driver is, along with address, I saved 3 or more steps from opening an app.

 

 

How are you capitalizing across chat channels?

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The Secret To Online Community Success

The Secret To Online Community Success | New Customer - Passenger Experience | Scoop.it

 

You wouldn’t begin building a house without architecture and design in place.  But that’s what many companies do when they decide to build a branded online community.  They select a technology platform and quickly move to the implementation stage without ...
Eric_Determined / Eric Silverstein's insight:

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

  1.  Who Will The Community Serve?
  2.  What Is That Audience’s Pain Point?
  3.  How Can An Online Community Make The Pain Go Away?
  4.  What Kind Of Community Should I Build?
  5.  Do We Have The Community Building Characteristics We Need To Succeed?
  6.  How Will We Generate Content?
  7.  How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

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Samuel Pavin's curator insight, March 14, 2:14 AM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

Francesca Adinolfi's curator insight, March 15, 4:53 AM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

ismokuhanen's curator insight, March 22, 7:58 PM

 

Hint, it's not Technology!

 

Investing in developing a relationship with valuable members of your community is essential. 

 

Here are 7 key questions you need to answer before you build your community:

 

 Who Will The Community Serve? What Is That Audience’s Pain Point? How Can An Online Community Make The Pain Go Away? What Kind Of Community Should I Build? Do We Have The Community Building Characteristics We Need To Succeed? How Will We Generate Content? How Are We Going To Measure Success?

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

 

 

 

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Connected Experiences: Ready For 'Phygital'?

Connected Experiences: Ready For 'Phygital'? | New Customer - Passenger Experience | Scoop.it

Digital isn't just everywhere, it will soon be everything

Eric_Determined / Eric Silverstein's insight:

Consumers no longer care about platform or media ownership, what matters is access and convenience.

 

Brands that aren't at the ready in the channels and media, times, and places where customers and prospects wish to interact will in just a few short years risk irrelevance, even obsolescence.

 

The CMO's mandate is to bind omnichannel together with seamless customer experiences bound by the Three Cs:

 

  • Consistency: Consistency in brand tone, outreach, response, presence, and culture. Expanding touchpoints allows brands to pervade consumers’ lives by providing timely content, services, and utility
  • Content: Content is the unifying element of how brands manifest across all touchpoints across channels, platforms, and devices, online or off.
  • Context: Context is the antidote to endless, noisy media proliferation. Data helps companies better understand customer context down to the individual level, including (but not limited to) personal, location, historical, behavioral, cultural, social, technological, and beyond.

 

 

Are you ready for the new ‘phygital’ experience? Harnessing digital connections to foster deeper human interactions - the opportunity in bridging the digital and physical worlds. 

 

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Melanie COVINHES's curator insight, March 14, 6:22 AM

Consumers no longer care about platform or media ownership, what matters is access and convenience.

 

Brands that aren't at the ready in the channels and media, times, and places where customers and prospects wish to interact will in just a few short years risk irrelevance, even obsolescence.

 

The CMO's mandate is to bind omnichannel together with seamless customer experiences bound by the Three Cs:

 

Consistency: Consistency in brand tone, outreach, response, presence, and culture. Expanding touchpoints allows brands to pervade consumers’ lives by providing timely content, services, and utilityContent: Content is the unifying element of how brands manifest across all touchpoints across channels, platforms, and devices, online or off.Context: Context is the antidote to endless, noisy media proliferation. Data helps companies better understand customer context down to the individual level, including (but not limited to) personal, location, historical, behavioral, cultural, social, technological, and beyond.

 

 

Are you ready for the new ‘phygital’ experience? Harnessing digital connections to foster deeper human interactions - the opportunity in bridging the digital and physical worlds. 

 

ismokuhanen's curator insight, March 22, 7:59 PM

Consumers no longer care about platform or media ownership, what matters is access and convenience.

 

Brands that aren't at the ready in the channels and media, times, and places where customers and prospects wish to interact will in just a few short years risk irrelevance, even obsolescence.

 

The CMO's mandate is to bind omnichannel together with seamless customer experiences bound by the Three Cs:

 

Consistency: Consistency in brand tone, outreach, response, presence, and culture. Expanding touchpoints allows brands to pervade consumers’ lives by providing timely content, services, and utilityContent: Content is the unifying element of how brands manifest across all touchpoints across channels, platforms, and devices, online or off.Context: Context is the antidote to endless, noisy media proliferation. Data helps companies better understand customer context down to the individual level, including (but not limited to) personal, location, historical, behavioral, cultural, social, technological, and beyond.

 

 

Are you ready for the new ‘phygital’ experience? Harnessing digital connections to foster deeper human interactions - the opportunity in bridging the digital and physical worlds. 

 

Antonio Ormachea's curator insight, March 28, 11:06 AM

Consumers no longer care about platform or media ownership, what matters is access and convenience.

 

Brands that aren't at the ready in the channels and media, times, and places where customers and prospects wish to interact will in just a few short years risk irrelevance, even obsolescence.

 

The CMO's mandate is to bind omnichannel together with seamless customer experiences bound by the Three Cs:

 

Consistency: Consistency in brand tone, outreach, response, presence, and culture. Expanding touchpoints allows brands to pervade consumers’ lives by providing timely content, services, and utilityContent: Content is the unifying element of how brands manifest across all touchpoints across channels, platforms, and devices, online or off.Context: Context is the antidote to endless, noisy media proliferation. Data helps companies better understand customer context down to the individual level, including (but not limited to) personal, location, historical, behavioral, cultural, social, technological, and beyond.

 

 

Are you ready for the new ‘phygital’ experience? Harnessing digital connections to foster deeper human interactions - the opportunity in bridging the digital and physical worlds. 

 

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8 Rules to Social Gamification

8 Rules to Social Gamification | New Customer - Passenger Experience | Scoop.it
Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without...
Eric_Determined / Eric Silverstein's insight:

Brands need to elevate their game, are you ready?


8 Guidelines to Social Gamification:


1. Define one key objective


2. Playability meets relevance


3. Incentives


4. The five second rule


5. Mobile is number one


6. Digital amplification


7. Keep them coming back


8. Turning fun into hard cash


Would you add any additional recommendation to drive engagement and results?

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Tony Guzman's curator insight, March 25, 2:42 PM

This article shares eight tips on how to implement social gamification to attract customers to your brand.

Antonio Ormachea's curator insight, March 28, 10:54 AM

Brands need to elevate their game, are you ready?


8 Guidelines to Social Gamification:


1. Define one key objective


2. Playability meets relevance


3. Incentives


4. The five second rule


5. Mobile is number one


6. Digital amplification


7. Keep them coming back


8. Turning fun into hard cash


Would you add any additional recommendation to drive engagement and results?

Nira Dishi's curator insight, April 3, 5:35 AM

Brands need to elevate their game, are you ready?


8 Guidelines to Social Gamification:


1. Define one key objective


2. Playability meets relevance


3. Incentives


4. The five second rule


5. Mobile is number one


6. Digital amplification


7. Keep them coming back


8. Turning fun into hard cash


Would you add any additional recommendation to drive engagement and results?

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Attention, Not Impressions!

Attention, Not Impressions! | New Customer - Passenger Experience | Scoop.it
If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, b...
Eric_Determined / Eric Silverstein's insight:

"Impressions do not equate to attention.


Understand the emerging markets, understand where your consumer is, and meet them there!


Don’t make them come to you"


Gary Vaynerchuk offers daily insight on key market trends, plus shares valuable inspiration for entrepreneurs, subscribe garyvaynerchuk.com 


Be on the lookout for his next book #AskGaryVee

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ismokuhanen's curator insight, March 22, 8:07 PM

"Impressions do not equate to attention.


Understand the emerging markets, understand where your consumer is, and meet them there!


Don’t make them come to you"


Gary Vaynerchuk offers daily insight on key market trends, plus shares valuable inspiration for entrepreneurs, subscribe garyvaynerchuk.com 


Be on the lookout for his next book #AskGaryVee

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What's Your Mobile Marketing Resolution For 2016?

Marketing experts from Marketo, Hanapin, Bizible, AdRoll, and Invoca share their mobile marketing resolutions for 2016.
Eric_Determined / Eric Silverstein's insight:

What resolution will you apply in your mobile marketing efforts for 2016?

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Focus On 15 Digital Marketing Trends

Focus On 15 Digital Marketing Trends | New Customer - Passenger Experience | Scoop.it
What are the digital marketing trends that you should be focusing on to take advantage of these opportunities?
Eric_Determined / Eric Silverstein's insight:

What do you think is the most important trend that will disrupt your industry?


Jeff Bullas Shares 15 key Digital Marketing Trends to focus on in 2016:


1. The focus on “Return on Investment”

2. The continuing rise in the importance of digital assets

3. Thinking global instead of local

4. Crowd sourced brand content is essential

5. The rise of the robots

6. Email is alive and kicking

7. Personalisation has arrived

8. The data scientist is your next hire

9. Mobile is now your first screen

10. Powerful digital platforms for all business

11. The rise and rise of paid social media advertising

12. Influencer marketing takes off

13. Virtual reality is real

14. Wearable technology takes its first steps

15. Mobile apps for all business



I can't stress enough the importance for brands to focus on mobile first experiences, as it has become the central tool for everything we do and interact with.


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Merry James's curator insight, January 29, 8:34 AM

Online shopping is predicted to grow to $370 billion in 2017. The top-performing online categories are digital content and subscriptions, electronics, computer hardware, flowers, apparel and accessories.

94% of online shoppers conduct research before purchasing and 61% of online shoppers use search engines to discover information when shopping online.

 

 

http://www.extentia.com/online-marketing-agency/

Bettina Thompson's curator insight, January 29, 3:25 PM

Being Mindful to Focus in 2016 ....

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The Top UX Predictions for 2016

The Top UX Predictions for 2016 | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

Trends that will shape the experience design in 2016.


Thought leaders and contributors to UX Magazine share their expectations. A long list, but one recurring theme: "Easier for the Customer" 


- Adopting UX: The Challenge of Change – Scott Plewes,Macadamian


- Designing Anticipatory Experiences & Why Designers Need To Be Business Literate – Sarah DoodyUser Experience Design & Consulting

- The Future is Overrated – by Stefan Moritz, Veryday- Personalized Experience – Liraz MargalitClicktale- Touch First Design – Will HackerCars.com- Mobile enabled experiences – Sebastian SabounéHive- Up With Touch-Free, Down With Multipurpose – Q ManningRocksauce Studios- Customer Journey Analytics – Ania RodriguezKey Lime Interactive- Designing for Content and Seamless Experiences – Jaron RubensteinRubenstein Technology Group- The Evolution of User Interfaces – Rob Tannen, Intuitive- UX Will Go Multi-channel and Multi-device – Sergio NouvelContinuum- Incorporating Customer Data Easily into Personalized Experiences – Kevin O’ConnorUser Insight- UI Trumps UX (Unfortunately) – Steven Hoober4ourth Mobile- Consolidation of Apps and Merging Real and Virtual Communities – Mary BrodieGearmark- Subtle Interactions – Anders ArnqvistVeryday- Empowering Design – Nour Diab YunesFjord
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6 Trends Shaping Location Marketing In 2016

6 Trends Shaping Location Marketing In 2016 | New Customer - Passenger Experience | Scoop.it
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Eric_Determined / Eric Silverstein's insight:

The results are clear, when you offer relevant offers, connections, and information.


How do you foresee these location marketing trends impacting your business for 2016?


"In the meantime, Facebook continues to strengthen itself as a local search platform. The day is fast arriving when Facebook will serve up suggested local enterprise content next to personal conversations and queries about where to go and what to buy. I see opportunities for Facebook to monetize its business directory and make use of personal recommendations that people make to each other."


Pay attention where people are spending most of their time, learn from their interaction, and engage with them.


As Adam highlights, your brand needs to adapt to new conditions, technology and customer expectations.

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Oscar Padilla's curator insight, January 19, 10:40 AM

Good article on location marketing trends

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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | New Customer - Passenger Experience | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
Eric_Determined / Eric Silverstein's insight:

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

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Bérénice Poircuitte's curator insight, January 7, 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 12:12 AM
Very cool info graphic.
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Understanding Customers in 2016

Understanding Customers in 2016 | New Customer - Passenger Experience | Scoop.it
Customer insight is changing direction. As we prepare to welcome in a new year, the digital marketing industry can expect innovative new...
Eric_Determined / Eric Silverstein's insight:

"Marketing lives or dies depending on its understanding of customers" - how are you leveraging this new nexus of data?


"Combining social media data, market data and customer data tells a much more complex ‘digital story’ than exchange data does alone, painting a fuller and more nuanced picture of individual consumers.


An overdependence on behavioural data has turned consumers into creatures of habit, but marketers should recognise that this is not the full picture. Humans are aspirational and multifaceted; customer insight should therefore be derived from a combination of equally rich datasets.


From their complex digital footprints, marketers can see the brands customers engage with, the influencers and personalities they admire, their hopes and their aspirations.


Suddenly, the concept of real predictive analytics is on the horizon.


Gone will be the days of looking in the rear-view mirror of past behaviours, which are often instantly redundant.


With this understanding, brands can now reach out beyond their existing customer base. By using external data, aggregates of market activity and social media activity, big data solutions can give valuable insights into what your competitor’s customers want, providing brands with the opportunity to acquire new customers at scale and with ease."


Does your organization have the right tools and infrastructure in place to capitalize on the above? 

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