New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in entertainment, mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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Tech & Media Outlook 2016

At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points: * The average American spends more time on tech and media t…
Eric_Determined / Eric Silverstein's insight:

Industry trends across technology and media showcased in this presentation.


Don't be scared by the number of slides, find the section that interests you the most, valuable insight and data, plus graphs to share.


Small and larger players are looking to play across key areas:


Original Content

Services

Products

Channels


Which statistic or outlook surprises you the most?

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7 key takeaways from #BMA15 Business Marketing Association

7 key takeaways from #BMA15 Business Marketing Association | New Customer - Passenger Experience | Scoop.it
A couple weeks ago, I had the opportunity to attend the 2015 Business Marketing Association national conference in Chicago. Over the course of three days and 39 content sessions, I walked away with an energized view about where today’s innovative B2B marketing is trending. While the sheer amount of transformative ideas was, at times, overwhelming and daunting, I was able to capture seven of the most prominent trends from some of the brightest minds in today’s workforce:1. It’s time to refocus on
Eric_Determined / Eric Silverstein's insight:

7 trends from #BMA15


1.    It’s time to refocus on the customer

2.    The customer journey has changed

3.    Emotion trumps logic in marketing

4.    There’s a new normal in technology, and we already know the next normal

5.    If you can’t measure it, stop doing it completely

6.    “B2B marketing” isn’t synonymous with “boring”

7.    Millennials are now decision-makers

 

James Gilmore, author of "The Experience Economy": “People value the time they spend in places and events. Get customers to spend more time with you, and they'll spend more dollars on you."

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How to engage #Millennials?

How to engage #Millennials? | New Customer - Passenger Experience | Scoop.it
Chances are you’re over-thinking your millennial engagement strategy. What's really changed I have this vivid memory of being the youngest and lowest
Eric_Determined / Eric Silverstein's insight:

I agree with you Karin: "the wrapping is different, but the humanity feels awfully familiar"


Who doesn’t yearn to be challenged, included and heard?


Companies need to focus on #Customer #Experience. I would add that companies need to pay as much attention to their employee experience to truly deliver an outstanding customer experience. Do you Agree?

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@Forbes #Millennials who will influence key industries

@Forbes #Millennials who will influence key industries | New Customer - Passenger Experience | Scoop.it
Today's disruptors and tomorrow's brightest stars in Marketing & Advertising
Eric_Determined / Eric Silverstein's insight:

Forbes 30 under 30 list provides valuable insight into key stars to watch out for, their current successes and where they see the next trend.


At the top of the article page, you can scroll through different industries.


Share your thoughts on those bright Millennials.

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Denise Barbezani's curator insight, January 29, 2014 1:35 PM
30 Under 30 Who Are Changing The World 2014
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Shift in Buyer Behavior?

Shift in Buyer Behavior? | New Customer - Passenger Experience | Scoop.it
scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.
Eric_Determined / Eric Silverstein's insight:

"Experiences, not objects bring the most happiness"


Share examples from your favorite brands, how are they differentiating their shopping experiences?


Great insight from @HirokoTabuchi @nytimes


#Gamification drives engagement

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Colin Taylor TRG's curator insight, August 15, 2015 4:43 PM

A good read  for everyone engaged in improving the customer experience - #custexp #custserv #callcenter

Glenn Cooper's curator insight, August 17, 2015 1:31 AM

SHIFT? THERE IS NO SHIFT! Emotional experience has always been the root motivator. They needed scientists to tell them that?

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#MaryMeeker's 2015 #InternetTrends report

#MaryMeeker's 2015 #InternetTrends report | New Customer - Passenger Experience | Scoop.it
Print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, Ms. Meeker said.
Eric_Determined / Eric Silverstein's insight:

All The Growth Is In #Mobile !

This article highlights key areas from the trend report with important insight.


Which area, stat or information surprised you the most?


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Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

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#Millennials: #Technology = #Social Connection

#Millennials: #Technology = #Social Connection | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"This generation’s digital tendencies means that marketers and brands need to step up their games in order to keep up and engage with them.


Millennials / Generation Y are 77 million strong in the U.S.—on par with Baby Boomers! —and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

They are the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. In fact, when asked what makes their generation unique, Millennials ranked “Technology Use” first (24%), followed by “Music/Pop Culture” (11%) and “Liberal/Tolerant” (7%). In contrast, Boomers ranked “Work Ethic” as the most defining characteristic of their generation.

Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier, and 54 percent feel new technology helps them be closer to their friends and family."


It's important to recognize the trends if your business expects to engage with them.



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