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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile, visual and social engagement.
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Why Brands Are Chasing the Enthusiast - Infographic

Why Brands Are Chasing the Enthusiast - Infographic | New Customer - Passenger Experience | Scoop.it
Every brand wants a passionate audience, but not all audiences are as engaged as brands would like. Some consumers simply buy a product and then go on their way, never to be heard from again. That isn't exactly the thrilling, long-lasting customer journey that gets drawn up in boardrooms and talked about by marketing leaders.
Eric_Determined / Eric Silverstein's insight:

Brand #advocates are your super influential enthusiasts.


How are you engaging and making it easier for your #loyal customers to become your brand voice?


Brands existing #mobile platforms should facilitate and empower customers to #engage and share their #experiences. #Reward their activities and strengthen your #social #community .


Share your thoughts on the percentages from the #infographic .

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How to Reinvent Your Marketing for This Century - Infographic

How to Reinvent Your Marketing for This Century - Infographic | New Customer - Passenger Experience | Scoop.it
Marketing Strategy - Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
Eric_Determined / Eric Silverstein's insight:

Then vs Now: Funnel Marketing vs The Consumer Decision Journey


Now it's about Lifetime connection.


Do you agree that successful brands need to create a two-sided conversation with consumers rather than a one-way "push" through the funnel?




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Darcy Bevelacqua's curator insight, June 4, 8:39 AM
Great reminder of the importance of the customer journey
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#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC

#Trust & #Recommendations on #Social #Media - #INFOGRAPHIC | New Customer - Passenger Experience | Scoop.it
Science Behind Trust and Recommendations on Social Media
Eric_Determined / Eric Silverstein's insight:

How are you inspiring customers to recommend your #brand on their personal #social #media channels?


Key takeaways from SocialMediaLink study:


1) Keep it simple - Positive stories from personal friends spark purchase


2) Facebook remains critical


3) Develop #advocate strategies around each purchase stage


@SNAPCIOUS we developed a clever #mobile social #engagement solution for brands to engage in a visual conversation with their customer #community.


By making it fun, easy and #rewarding, customers can social share across multiple social networks all directly within a brand's existing mobile environment. Please reach out if you want a live demo.

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Amelie Hyams's curator insight, March 20, 9:47 AM

This infographic spells out the most useful points to know. Brand trust comes from different sources - as the user seeks it.

Maurice Couture's curator insight, March 20, 11:33 AM
Les médias sociaux jouent de plus en plus un rôle déterminant dans le processus de décision du consommateur et certains se positionnent davantage à l'étape de l'exploration / de la recherche d'information et d'autres à l'étape post-achat. Un méga "bouche à oreille" virtuel qui est devenu incontournable pour les destinations et les entreprises.
Richard D. Hawley's curator insight, March 27, 10:56 AM

Infographics grab your attention!

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Relationship Economics

Relationship Economics | New Customer - Passenger Experience | Scoop.it
'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts.

The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your
Eric_Determined / Eric Silverstein's insight:

Relationship Economics - #Data is clear in @briansolis @LinkedIn @slideshare

 

The importance of effective and honest communication with your employees - they are a direct extension of your brand!


Do you agree?

 

 

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#Infographic - How #UGC is boosting Sales!

#Infographic - How #UGC is boosting Sales! | New Customer - Passenger Experience | Scoop.it
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
Eric_Determined / Eric Silverstein's insight:

Your #Marketing efforts should include your customer's generated content related to your brand and their experience with your brand.


You will be surprised by the results!  


What are your thoughts?

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Heike Bedrich's curator insight, May 30, 2014 4:28 AM

This topic should get more attention by advertisers. Recommandations are a P2P Business. I'm sure UGC will be more important in future. 

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CXO #Infographics - #Customer #Advocacy

CXO #Infographics - #Customer #Advocacy | New Customer - Passenger Experience | Scoop.it
The Statistical Argument for Customer Advocacy
Eric_Determined / Eric Silverstein's insight:

Valuable #infographic on Customer Advocacy

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#Leadership Vs. #Management — check how @WarrenBuffett sees it...

#Leadership Vs. #Management — check how @WarrenBuffett sees it... | New Customer - Passenger Experience | Scoop.it
Businesses need individuals who will be both leaders and managers. As Warren Buffet said, it is not enough to just manage, nor is it enough to only lead.
Eric_Determined / Eric Silverstein's insight:

What is the key to success, #Leadership or #Management?


Do you see the difference between:


"Does the Right Thing vs Does Things Right?"


Good #infographic


When your employees deliver an outstanding #customer #experience, it's the result of both inspiration from leadership and qualities in management.


Share your thoughts.

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Efficienarta's curator insight, March 5, 2014 5:20 AM

I believe that all enterprises benefit from recognising the importance of both Leadership and Management capabilities - however interlinked. I had the great fortune to experience robust Leadership Training at the beginning of my first career as a Royal Air Force Officer. Subsequently I learned a huge amount about management when I studied for an MBA. Later as I took the journey to become a Chartered Director, I became more and more convinced of the need for enterprises to conscientiously develop and reward management and leadership excellence. 

Debra Walker's curator insight, March 6, 2014 3:13 PM

Blurred Lines - to quote popular culture.  Wonderful to see this update from Drucker's original teachings.  It is true that it used to be an option and that management had a role as did leadership as well as the third sibling supervision.  In today's economy, employee experiences are keys to what drives customer experiences and leadership is not a nice to have, it is a necessity.  

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#Customer #Experience Is More Important Than #Advertising - #Infographic

#Customer #Experience Is More Important Than #Advertising - #Infographic | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

@Flavmartins article with #Infographic by @Zendesk is clear:


"Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in the overall #customer #experience!"


Share your thoughts on the #Data provided within the infographic?



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Roberto Nocera's curator insight, January 1, 2014 3:30 PM

Infographic - the importance of Customer Experience

Lori Xavier's curator insight, January 5, 2014 5:09 PM

or where the customer is queen...

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The Multi-Screen World - #Infographic

The Multi-Screen World - #Infographic | New Customer - Passenger Experience | Scoop.it
[Infographic Wednesday] – The Multi-Screen World
Eric_Determined / Eric Silverstein's insight:

It's important to understand your customer journey across multi-screens.

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▶ Great visual content marketing tips: animated video infographic

Share your videos with friends, family, and the world
Eric_Determined / Eric Silverstein's insight:

10 Visual #Content #Marketing Tips


A great animated #Infographic


1. A picture is worth a thousand words

2. Inspiring Quote Cards

3. Strong Calls to Action

4. Branded Images

5. Interesting Data Visualizations

6. Engaging Videos

7. Tips, Tricks and How-To's

8. Informative Screenshots

9. Thought-Provoking Questions

10. Infographics


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Visual Storytelling is incredibly powerful - #Infographic

Visual Storytelling is incredibly powerful - #Infographic | New Customer - Passenger Experience | Scoop.it
Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently publish
Eric_Determined / Eric Silverstein's insight:

"“What are the visuals?" What will the reader or viewer be able to see as they read/listen to this story?" - This is without images!


In a noisy #social world, you need to connect emotionally with your audience, and to stand out, #visuals can play a key role, do you agree?


#CX #SocialMedia #Infographic

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celineonline's curator insight, April 11, 8:45 AM

Raconter des histoires de manière visuelle : un impact important auprès de votre public cible

Patrick Findlay's curator insight, April 12, 4:57 AM

Visual Storytelling is key to differentiate yourself from all your noisy competition.

Nedko Aldev's curator insight, April 27, 6:03 AM

 

718
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7 Strategies That Are Transforming #Mobile Apps

7 Strategies That Are Transforming #Mobile Apps | New Customer - Passenger Experience | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue
Eric_Determined / Eric Silverstein's insight:

Key factors to #Mobile strategy in 2015:


  • #Social networking – fastest growing mobile application category
  • Context-aware #marketing – will improve user application #experience
  • #Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
  • Mobile search – Product and price comparison for consumer products
  • Mobile #commerce – Will help streamline consumer shopping experience
  • Object recognition – Increase in sensor and processing capabilities
  • Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled


For those brands with mobile apps seeking ways to socially engage, happy to setup a live demo of @SNAPCIOUS

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LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | New Customer - Passenger Experience | Scoop.it
Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). Author: Jug…

Via Rosetta Carrington Lue
Eric_Determined / Eric Silverstein's insight:

Which rule (s) do you find most important?

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Monica Norton's curator insight, June 9, 2014 7:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 10, 2014 1:52 AM

Genial!!

Kai Bösterling's curator insight, June 14, 2014 10:52 AM

The Mandatory Of #SocialMedia.

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Digital #Customer #Experience Success - #Infographic

Digital #Customer #Experience Success  - #Infographic | New Customer - Passenger Experience | Scoop.it
Always on the go, retail shoppers demand engaging digital content, easy access and fast fulfillment—a seamless customer experience across channels, 24/7.
Eric_Determined / Eric Silverstein's insight:

Customers demand engaging digital content, easy access and fast fulfillment—a seamless #customer #experience across channels!


Check this well designed #infographic @Accenture, what are your thoughts?

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#Customer #Experience is #1- just ask @IBM!

#Customer #Experience is #1- just ask @IBM! | New Customer - Passenger Experience | Scoop.it
CIO Insights from Global C-Suite Study
Eric_Determined / Eric Silverstein's insight:

This IBM study highlights the key trends, with a great #infographic title: 


The #CIO new boss: #Customers


Share your view on the results.



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Jean-Marie Grange's curator insight, March 17, 2014 9:48 AM

Every company has to know, understand and communicate with its customers...

Ranjit Kovilinkal's curator insight, March 18, 2014 12:19 AM

SMAC (Social, Mobility, Analytics, Cloud) rules!!!

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The Importance of Providing a Great #Customer #Experience - #Infographic

The Importance of Providing a Great #Customer #Experience - #Infographic | New Customer - Passenger Experience | Scoop.it
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...
Eric_Determined / Eric Silverstein's insight:

Valuable statistics and trends that remind all companies what really matters.


With companies focused on new business, don't forget that it costs 7 times more to attract a new customer than to retain an existing customer!


Of the top elements that generate a great customer experience, any surprises in the data shared?


Which statistic do you value the most within this infographic?

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JC Hubac's curator insight, January 17, 2014 10:02 AM

Interesting..

To a new CRM??

Jean-Marie Grange's curator insight, January 17, 2014 11:29 AM

Customer service is very important. Here is why...

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CX Journey™: The Omnichannel Customer Service Gap

CX Journey™: The Omnichannel Customer Service Gap | New Customer - Passenger Experience | Scoop.it
In today's post, I present some of the highlights from Zendesk's recent Omnichannel Customer Service Study. Omnichannel is alive and not so well!
Eric_Determined / Eric Silverstein's insight:

Key factors presented on customer service, but Annette's closing statement is critical since it is all about the ongoing customer experience:

 

Fundamentally businesses must work harder to create a seamless service experience for customers [across all channels]. The customer journey doesn’t simply stop at the checkout, but carries on for many years to come.

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