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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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The Mobile Game Is On (For Every Brand)!

The Mobile Game Is On (For Every Brand)! | New Customer - Passenger Experience |
Jeffrey K. Rohrs, VP of marketing insights for @Salesforce shares insights from their 2015 State of Marketing Survey, expecting 34% of marketers worldwide to launch a #mobile app this year. "There ...
Eric_Determined / Eric Silverstein's insight:

2015 State of Marketing Survey anticipates 34% of marketers worldwide to launch a #mobile #app this year.

If you take into account the number of existing apps, what would you like to see added or changed from your current experience?

Share your thoughts about @SNAPCIOUS

Leanne Cohens's curator insight, January 29, 6:38 PM

Now this is a brilliant insight into the future of Marketing and Mobile. It's certainly got me looking at what I can do for my clients...

Bharat Employment's curator insight, January 29, 11:37 PM

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2015 An Explosive Year For Visual Content

2015 An Explosive Year For Visual Content | New Customer - Passenger Experience |
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…
Eric_Determined / Eric Silverstein's insight:

Top 9 Quotes from Digital executives, which will apply globally!

1. "Good #storytelling in 2015 will be all about what we see"


2. "We can expect a shift from pure play brand related content and more emphasis on #engagement, entertainment, infographics

and topical issues. The trick here will be to connect this communication with brand values and identity, creating shareable content."


3."Seeing is believing – that is how #content will be created and consumed in 2015 for digital properties."


4. Audience would see the magic of Art + Technology + #Gamification + User behavior and in future should expect Biometric data to be added giving users personalized storytelling."


5. "The internet was built on text and codes, but 2015 could potentially be the year where users shift to consuming and brands shift to establishing unique & original visual languages on #social #media."


6. " #Visual is a trend that’s going to influence how humans communicate in future. I find this ironical, considering man’s first attempt at communication was visual too… remember cave drawings? Who knows what the future holds."


7. "What matters most in visual content are things that relate to people’s lives. Emoting expressions on social media in the form of #stickers is going to empower the rest."


8. "In 2015, visual content will only become more evident as social media will get increasingly #mobile, with more #Apps for businesses and consumers to use."


9. "We have followed a pattern of evolution. It starts being text or information heavy, graduates to minimal visual representation, strikes a balance between the two and finally reaches the “A #picture is worth a thousand words” stage."

How do you see the evolution of visual content?

Which statement above do you like best?

Riyaj Rahmathali's curator insight, December 22, 2014 2:59 AM

Content is and will always be the king...

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10 Benefits to #Loyalty Programs & #Gamification

10 Benefits to #Loyalty Programs & #Gamification | New Customer - Passenger Experience |
Providers and partners alike are being better engaged with customer engagement programs like loyalty/rewards programs. NEWS ALERT- click here for special offer    Here are a few of the many be...
Eric_Determined / Eric Silverstein's insight:

Customer Engagement #Experience - Do you agree that this is the new frontier for #brands who are looking to strengthen their #customer relationships and nurture #loyalty and #advocacy?

Loyalty and reward programs incentivize customers to engage, while gamification offers discovery and competition, areas which drive a greater emotional connection.

It's time for brands to capitalize on new platforms to driver stronger engagement with their customers, especially via #mobile platform. If you want a suggestion, reach out via Twitter @Eric_Determined or all other social networks.

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#Mobile #Games: 6 Steps to Raise Your #Brand Awareness

#Mobile #Games: 6 Steps to Raise Your #Brand Awareness | New Customer - Passenger Experience |
INFOGRAPHIC - 6 essential tips to run successfully instant win sweepstakes and mobile contest: collect leads and consumer data, promote your brand, increase visibility
Eric_Determined / Eric Silverstein's insight:

It's clear that #mobile enables brands to engage customers, and keep them engaged. 


In this article and #infographic, Unitag shares their recommendations, and key limitations for instant win games.


Make sure to have clear marketing objectives, and understand that this is a short term plan.


Do you recall your last instant win game? 


What would you like to see in instant win games?



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What are the lessons from @CandyCrushSaga...

What are the lessons from @CandyCrushSaga... | New Customer - Passenger Experience |
Candy Crush now has more than 500 million downloads, and King has 282 million monthly active users.
Eric_Determined / Eric Silverstein's insight:

If you are the #1 game with 500 Million Downloads, 282 Million monthly active users, and generating about $875,000 dollars a day, there are definitely great lessons to learn...

You would think it's complicated, but it's not. Businesses need to simplify every process, from communication to engagement, in order to drive results.  In this case King Games understand that there will always be a free component and for those avid players ways to upgrade and pay for premiums.

Everyone within the organization are committed and working together to deliver the right #Customer #Experience.

Will you be investing in their IPO?

Jean-Marie Grange's curator insight, December 10, 2013 2:30 PM

The number one lesson is that games are not only for gamers, they are for everybody. This saga also teach us that it is possible to make money with a Free-to-play business model.

"It’s important to find the balance of not being perceived as greedy but making money as well."

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Meeting #Mobile #Marketing Challenges with #Gaming Strategy

Meeting #Mobile #Marketing Challenges with #Gaming Strategy | New Customer - Passenger Experience |
Eric_Determined / Eric Silverstein's insight:

"Mobile gaming’s success really boils down to solving for:

1) Interest

2) Motivation

3) Action

This should sound familiar to marketers, as there is common ground between gaming objectives and marketing objectives, including:

1) Identifying potential consumers and converting them to engaged consumers
2) Prioritizing engaged consumers based on behavioral traits
3)  Investing in converting high-target, engaged consumers into paying customers"

Like Danny above, @Snapcious is focused on delivering continuous #mobile engagement, while leveraging the power of visual #social sharing.

It's about strengthening your #customer #relationships and keeping your #loyal community engaged, which drives #sales and new customer acquisition opportunities. Do you agree?

Jean-Marie Grange's curator insight, January 14, 12:14 PM

#Gamification can help #DigitalMarketing

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Blurring the lines between #Digital & Physical to deliver the best #CustExp!

Blurring the lines between #Digital & Physical to deliver the best #CustExp! | New Customer - Passenger Experience |
After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed at driving foot traffic.
Eric_Determined / Eric Silverstein's insight:

With brands such as @Target leveraging #mobile games with in-store experience through unique codes to unlock the next level, it's important for the future of retail to blend digital with physical, do you agree?

I had posted a previous article of successful campaigns from @MarcJacobs & @Nordstrom leveraging their social engagement via @Twitter & @Pinterest to drive results: "How to Link Social Engagement with Real Business Results"

Share your thoughts.

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Does #Gamification Drive Results for Your Brand?

Does #Gamification Drive Results for Your Brand? | New Customer - Passenger Experience |
Gamification is being redefined in the marketplace. Back in 2011, I attended an Epsilon loyalty event in which Amy Jo Kim, game designer and co-founder of Shufflebrain, was the keynote speaker. Kim defined gamifcation as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.”
Eric_Determined / Eric Silverstein's insight:

Important fact: 84% said they would actually spend more with retailers that offer points for activities other than spending.

What is your latest experience with gamification?


Do you agree with the results?

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@BestBuy tries #mobile #gaming to drive #loyalty

@BestBuy tries #mobile #gaming to drive #loyalty | New Customer - Passenger Experience |
Eric_Determined / Eric Silverstein's insight:

Following the earlier article on Mobile Apps, here is an example where Best Buy is honing in on mobile to incentivize users through its loyalty program.

Interesting campaign since it ultimately drives consumers to opt-in to the retailer’s loyalty program and ultimately shop via a mobile game.

“Building and monetizing loyalty clubs is a year-long process,” said Jeff Hasen, chief marketing officer ofMobivity

What are your thoughts on the concept?
Jean-Marie Grange's curator insight, January 10, 2014 3:32 PM

Gamification and Loyalty program in the retail industry... this is just the beginning!