New Customer - Passenger Experience
85.0K views | +30 today
Follow
New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
Your new post is loading...
Your new post is loading...
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Why People Share - The Psychology of Social Sharing

Why People Share - The Psychology of Social Sharing | New Customer - Passenger Experience | Scoop.it
How do you get more people to share your content? It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think. In a …
Eric_Determined / Eric Silverstein's insight:

The Psychology of #Social Sharing - Valuable insight shared through NY Times study:


1. To bring valuable and entertaining content to others.  49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.


2. To define ourselves to others. 68% share to give people a better sense of who they are and what they care about


3. To grow and nourish our #relationships. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with


4.Self-fulfillment. 69% share information because it allows them to feel more involved in the world


5.To get the word out about causes or #brands. 84% share because it is a way to support causes or issues they care about


Would you add any additional reasons?

more...
Ángeles Mirón Martín's curator insight, April 30, 2015 2:42 AM

Interesting....

DTS000's curator insight, May 2, 2015 5:21 PM

Determine the reasons your audience is using social media so you can better tailor your message to match their needs.

Kate Hauer's curator insight, May 3, 2015 10:38 AM

they psychology of sharing

Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Whatever, wherever, whenever – how "on demand" changed entertainment

Whatever, wherever, whenever – how "on demand" changed entertainment | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

In this "On Demand" world, it's all about the customer expectation. Content remains King, but it needs to be available across all platforms and channels, at the right price.

 

What are your thoughts on second screen content?

 

How do you see the consumption of media changing further?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

The Digital TV Endgame: 10-Year Transition to All Things IP

The Digital TV Endgame: 10-Year Transition to All Things IP | New Customer - Passenger Experience | Scoop.it
It's not just a question of content availability.
Eric_Determined / Eric Silverstein's insight:

A well rounded overview of where we stand today from Mark Trefgarne @LiveRail.

 

Share your thoughts on what you'd like to see happening?

 

"Online distribution actually represents a superior product from a user-experience standpoint. With content parity, there seems little doubt users would migrate to digital TV even faster. Traditionally, television has been a broadcast (one-to-many) medium. A station broadcasts a single show, at a specific time, with all viewers seeing the same content and ads simultaneously. By contrast, online video is a one-to-one medium. Each user connects individually; pulling in the specific content they want, where they want, when they want. Digital platforms enjoy far richer user interfaces, robust search, on-demand content accessibility and multi-device on-the-go access. As well as personalizing content, advertisers are also embracing this one-to-one relationship with viewers. This new, individualized experience enables ads to be delivered based on user preferences, search history and interests, enabling advertisers to reach consumers in a far more targeted (and hence relevant/effective) way. Eventually, this may even reduce the numbers of ads viewers are subjected to, as advertisers get more efficient at targeting only the most relevant audiences for their products. All this was impossible in the old broadcast world.

 

Internet is reshaping the future of television; making it one of the most exciting, but potentially challenging, periods in the history of the TV industry. Unlike music and newspapers before it, the television industry has been able to benefit from the lessons learned by those who faced the Internet challenge. While those lessons from history may ease the transition, they don’t lessen the deep impact that IP distribution is having. TV networks are faced with the challenge of adapting to new ways of distributing content to their consumers and building new, more direct relationships with their viewers; all without destroying strategic business relationships that provide the essential revenue they need to operate and invest in new content development. While this challenge is no doubt fraught with risk and complexity, the outcome at this point seems inevitable. Consumers want the benefit of access to content on demand anytime and anywhere, advertisers value the precision targeting and measurement of digital, and even MSOs are beginning to see the benefit of delivering more interactive, engaging experiences to their subscribers. The digital endgame has taken a long time to arrive, but it’s now closer to a reality than ever before."

 

 

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

The Future (And Not So Future) of In-Flight Entertainment

The Future (And Not So Future) of In-Flight Entertainment | New Customer - Passenger Experience | Scoop.it
Careening through the air 30,000 feet above the ground can be a brutal experience. To help us cope, airlines have evolved some pretty sophisticated on-demand entertainment in the form of games, movies, internet, and the occasional backrub.
Eric_Determined / Eric Silverstein's insight:

 

Mario highlights the variety of ideas and entertainment options that have been considered, and yes the Mile High Club is still an option.

 

"The future in-flight entertainment should use context awareness and user profiles to help serve up better stuff faster. The system should be flexible, responsive, and customizable.

 

The real question is whether that'll even matter by the time it can be implemented at a broad scale; smartphone and tablet adoption rates are combining with improved in-flight Wi-Fi options to create a world in which the best in-flight entertainment is the one you have in your pocket."

 

What do you prefer, having a system on board, or would prefer using your personal device/tablet?

more...
No comment yet.
Scooped by Eric_Determined / Eric Silverstein
Scoop.it!

Entertainment brands use #Mobile commerce 2X more than other verticals

Entertainment brands use #Mobile commerce 2X more than other verticals | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

"Tickets are the second most-sold category of items on mobile devices, behind clothing,"


Entertainment companies are well positioned in offering the right content marketing to engage their #customers.

more...
No comment yet.