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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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Whatever, wherever, whenever – how "on demand" changed entertainment

Whatever, wherever, whenever – how "on demand" changed entertainment | New Customer - Passenger Experience | Scoop.it
Eric_Determined / Eric Silverstein's insight:

In this "On Demand" world, it's all about the customer expectation. Content remains King, but it needs to be available across all platforms and channels, at the right price.

 

What are your thoughts on second screen content?

 

How do you see the consumption of media changing further?

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What Can We Expect From The Next Decade Of Marketing?

What Can We Expect From The Next Decade Of Marketing? | New Customer - Passenger Experience | Scoop.it
While most of the impact of technology on marketing has been tactical so far, over the next decade or so there will be a major strategic transformation.
Eric_Determined / Eric Silverstein's insight:

Greg provides in depth analysis how Marketing is evolving :

 

"digital technology has enabled us to retarget consumers when they respond to a message and that has changed marketing forever.  In effect, we must make the shift from grabbing attention to holding attention.

 

That means that brands will have to learn to be more like publishers and learn content skills.  It also means that marketers will have to create a genuine value exchange rather than just coming up with catchy ad slogans and price promotions.  Like it or not, we’ve entered a post-promotional paradigm.

 

Big data is enabling an entirely different approach.  Rather than wait for the results of controlled studies and then analyze them to glean insights, we can collect massive amounts of data in real time.  Instead of fooling ourselves into thinking we have it right, we can become less wrong over time."


I particularly like this last sentence.

 

What are your thoughts? 

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The Digital TV Endgame: 10-Year Transition to All Things IP

The Digital TV Endgame: 10-Year Transition to All Things IP | New Customer - Passenger Experience | Scoop.it
It's not just a question of content availability.
Eric_Determined / Eric Silverstein's insight:

A well rounded overview of where we stand today from Mark Trefgarne @LiveRail.

 

Share your thoughts on what you'd like to see happening?

 

"Online distribution actually represents a superior product from a user-experience standpoint. With content parity, there seems little doubt users would migrate to digital TV even faster. Traditionally, television has been a broadcast (one-to-many) medium. A station broadcasts a single show, at a specific time, with all viewers seeing the same content and ads simultaneously. By contrast, online video is a one-to-one medium. Each user connects individually; pulling in the specific content they want, where they want, when they want. Digital platforms enjoy far richer user interfaces, robust search, on-demand content accessibility and multi-device on-the-go access. As well as personalizing content, advertisers are also embracing this one-to-one relationship with viewers. This new, individualized experience enables ads to be delivered based on user preferences, search history and interests, enabling advertisers to reach consumers in a far more targeted (and hence relevant/effective) way. Eventually, this may even reduce the numbers of ads viewers are subjected to, as advertisers get more efficient at targeting only the most relevant audiences for their products. All this was impossible in the old broadcast world.

 

Internet is reshaping the future of television; making it one of the most exciting, but potentially challenging, periods in the history of the TV industry. Unlike music and newspapers before it, the television industry has been able to benefit from the lessons learned by those who faced the Internet challenge. While those lessons from history may ease the transition, they don’t lessen the deep impact that IP distribution is having. TV networks are faced with the challenge of adapting to new ways of distributing content to their consumers and building new, more direct relationships with their viewers; all without destroying strategic business relationships that provide the essential revenue they need to operate and invest in new content development. While this challenge is no doubt fraught with risk and complexity, the outcome at this point seems inevitable. Consumers want the benefit of access to content on demand anytime and anywhere, advertisers value the precision targeting and measurement of digital, and even MSOs are beginning to see the benefit of delivering more interactive, engaging experiences to their subscribers. The digital endgame has taken a long time to arrive, but it’s now closer to a reality than ever before."

 

 

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