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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture - mobile, visual and social engagement.
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The Benefits of Gamification in Online Communities

The Benefits of Gamification in Online Communities | New Customer - Passenger Experience |
The fundamentals of gaming offers society valuable insights into increasing engagement and productivity. Gamification helps foster vibrant communities.
Eric_Determined / Eric Silverstein's insight:

#Gamification taps into something that’s so innately human, it makes sense that other aspects of our lives will start to get the gamification treatment – do you agree?

Jane McGonigal thinks that not enough hours are spent gaming. In her TED Talk, “Gaming Can Make a Better World”, she highlights how most of the public agrees: 63% of American adults said that making everyday activities more like a game would make them more fun and rewarding.

Gamification is no longer a novelty: it’s expected by modern employees and community members.

Part of the success for building and engaging the Experts Exchange community was:

1) User-Generated Ratings

2) Points, Rewards & Leaderboards

3) Strategy

Share your thoughts.

ignis medios & comunicación's curator insight, July 2, 9:27 AM

#gamming  las marcas desarrollan cada vez más estos desarrollos para lograr engagement, insights, involucramiento con los consumidores.

Tony Guzman's curator insight, July 6, 10:31 AM

This article shares some of the ways that gamification methods help engage your online students more effectively and how these can help create a better online community.

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Want Brand Engagement? Build Your Community

Want Brand Engagement? Build Your Community | New Customer - Passenger Experience |
Eric_Determined / Eric Silverstein's insight:

Companies are building online communities that promote meaningful dialogue, which in turn enhances product innovation, sales and long-term marketing.

3 recommendations to #community building:

1) Get creative with how you draw people into the community

2) Gather valuable #data & insights

3) Weave #customer #journeys throughout the community #experience

No comment yet.
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The Visual Guide To Human-Centered #Marketing

The Circle of Influence is an end-to-end Customer Experience (CX) algorithm developed by CXG for marketers and CX pros looking for that extra business edge thr…
Eric_Determined / Eric Silverstein's insight:

"Being remarkable means making customers remarkable"

Terence Chan with his @CXGAsia group created the Circle of Influence to showcase the different stages.

What are your thoughts on the @YouTube video?

How will you elevate your #customer #experience?

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Influence is about #Community and #Relationships

Influence is about #Community and #Relationships | New Customer - Passenger Experience |
Someone can be influential but without a relationship with the community and with the brand their influence will be limited. So before brands look at the number of followers or the books someone has written, they should first listen and build a relationship with their community by utilizing their employees so that they fully understand the communities path to decision. After understanding the communities path to decision, it’s important to identify and build on those relationships so not only will the brand identify the best brand influencer but that influencers relationships with the community will make it feel like a natural fit.
Eric_Determined / Eric Silverstein's insight:

Technology has been the great equalizer, enabling businesses of all sizes to better compete. Consumers now have access to additional social tools, sharing positive and negative experiences. 

Brands not only need to better understand their customer journeys, in order to deliver outstanding customer experience, but continue building and nurturing employee and customer engagements.

An influencer has no influence if he/she does not have a community behind him/her, and to build a community you need to establish and nurture relationships, agree?

Brian Fanzo's comment, October 24, 2014 1:51 PM
Couldn't agree more! Thanks so much for sharing my post and sharing your insights!
Eric_Determined / Eric Silverstein's comment, October 24, 2014 11:14 PM
A very timely article that has become a great resource for many discussions. Thanks Brian.
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@Hallmark embarks on a new journey, but understand what their core values are.

@Hallmark embarks on a new journey, but understand what their core values are. | New Customer - Passenger Experience |
A new retail concept and more online options are diversifying revenues for Kansas City-based Hallmark Cards Inc., which continues to cut staff and pare expenses as sales decline in its traditional paper lines.
Eric_Determined / Eric Silverstein's insight:

While Hallmark may have been late to the digital game, they understood the changing landscape and the need to diversify.


Their latest venture HMK focuses on the customer experience:


"Customization is key in Hallmark’s battle to win “social expression” customers, one by one if need be. And it’s what makes HMK different from Hallmark’s network of 2,600 Gold Crown card shops. The company sees it as a gifts-plus-cards store instead of a cards-plus-gifts store."

 That last statement is key.
Share your thoughts on how you see the latest developments from the company?
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Why Most Companies Fail at Community Management!?

Why Most Companies Fail at Community Management!? | New Customer - Passenger Experience |
Eric_Determined / Eric Silverstein's insight:

In the digital age, a community is:

"A group of people aligned across common values, goals, or interests. Communities have “members” who self-identify. Members can influence one another. They share experiences. The community meets some need that they all have. Above all else, communities require that members are able to contribute, not just consume.

Defining community is important, but all the more important is defining how it will specifically work for your business. The cost of getting this wrong? A weak community foundation that crumbles when you try to “manage” it, a failure to receive any measurable return on your community investment, and leaving your most loyal customers out in the cold."

As Carrie Melissa Jones correctly highlights: When you leave your most loyal customers out in the cold, you’d better believe they are looking for a warm community elsewhere!"

Faith Wanyi's curator insight, July 1, 1:56 AM

Being a community manager, i meet a lot of people/companies who think community management is cannot be controlled or planned. But just like in any field, social management can be managed through careful data and statistics.

Simon MacGregor's curator insight, July 2, 4:34 AM

What communities do you identify with and do they identify back?

Sabrina Daninos's curator insight, July 8, 4:19 PM

So true of many major brands. 

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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | New Customer - Passenger Experience |
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
Eric_Determined / Eric Silverstein's insight:

"Most Branded Content will come from consumers"  - Do you agree?

Great insight from creative brands and agencies. 

Which statement or ideas do you agree with most, or which one do you think is unlikely?

#Mobile #SocialMedia #VirtualReality #Personalization #UGC #2wayConversation #Community #Data #Technology #SocialGood #Culture #CX #Metrics #RealTime #Storytelling
DTS000's curator insight, May 6, 8:16 AM

The future of marketing? ...Really?...

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2015 An Explosive Year For Visual Content

2015 An Explosive Year For Visual Content | New Customer - Passenger Experience |
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…
Eric_Determined / Eric Silverstein's insight:

Top 9 Quotes from Digital executives, which will apply globally!

1. "Good #storytelling in 2015 will be all about what we see"


2. "We can expect a shift from pure play brand related content and more emphasis on #engagement, entertainment, infographics

and topical issues. The trick here will be to connect this communication with brand values and identity, creating shareable content."


3."Seeing is believing – that is how #content will be created and consumed in 2015 for digital properties."


4. Audience would see the magic of Art + Technology + #Gamification + User behavior and in future should expect Biometric data to be added giving users personalized storytelling."


5. "The internet was built on text and codes, but 2015 could potentially be the year where users shift to consuming and brands shift to establishing unique & original visual languages on #social #media."


6. " #Visual is a trend that’s going to influence how humans communicate in future. I find this ironical, considering man’s first attempt at communication was visual too… remember cave drawings? Who knows what the future holds."


7. "What matters most in visual content are things that relate to people’s lives. Emoting expressions on social media in the form of #stickers is going to empower the rest."


8. "In 2015, visual content will only become more evident as social media will get increasingly #mobile, with more #Apps for businesses and consumers to use."


9. "We have followed a pattern of evolution. It starts being text or information heavy, graduates to minimal visual representation, strikes a balance between the two and finally reaches the “A #picture is worth a thousand words” stage."

How do you see the evolution of visual content?

Which statement above do you like best?

Riyaj Rahmathali's curator insight, December 22, 2014 2:59 AM

Content is and will always be the king...

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5 Creative #Marketing Campaigns

5 Creative #Marketing Campaigns | New Customer - Passenger Experience |
Omaginarium's Monday Marketing Master review, featuring the top 5 most creative marketing campaigns in recent years
Eric_Determined / Eric Silverstein's insight:

As we are about to start a new week, here are 5 creative #marketing campaigns share by Suzen.

These are great examples addressing:

- Customer pain points

- Leveraging #social #media channels

- Content marketing

- Product 

- Community & Goodwill 

All focused on engaging customers and delivering outstanding #customer #experiences

Which one is your favorite?