Which Comes First, Business or Brand? | New Customer - Passenger Experience | Scoop.it
We’ve all heard the query, ‘Which came first, the chicken or the egg?’ I don’t know the answer (my guess is the chicken) but lately I’ve been contemplating a different query, “What should come first, your business or your brand?” Let me explain what I mean. By “business”, I’m referring to all the business operations required to …