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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile social engagement
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From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution

From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution | New Customer - Passenger Experience | Scoop.it
Marketing Strategy - We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
Eric_Determined / Eric Silverstein's insight:

Christina "CK" Kerley not only opens your eyes into the reality of smart technology, but challenges Marketers/Brands to "wise" up too!

 

"In readying for 2014, the Web is abuzz over wearable technologies, smart gadgets, and intelligent machines—yet it's currently devoid of guidance for the brand builders themselves. It's ironic, considering that the role of marketers will be among the most affected by tomorrow's smarter world.

For it is our brands that will face the biggest battles in the coming race for smart market share. And it is our target audiences who will demand better, faster and easier solutions in a 21st century smarter marketplace.

Moreover, it is our companies that will be competing against the likes of both David and Goliath, as smart technologies will bolster the already formidable Fortune 500s as well as catalyze a cadre of new entrants. (Many of them are moving at warp speed—from idea to market in 30 days—due to crowdfunding platforms like Kickstarter)."

 

Where do you see the greatest challenges for companies today?

 

How likely are we to see new companies take over well established brands?

 

Thanks Christina for sharing your insights and we'll look forward to part 2 next week!

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Colin Taylor TRG's curator insight, December 4, 2013 7:23 AM

Hang on to your hats, the Smart Revolution is going to be a wild ride

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For Beloved Brands Like IKEA, Amazon, Simplicity is in the Details

For Beloved Brands Like IKEA, Amazon, Simplicity is in the Details | New Customer - Passenger Experience | Scoop.it
You might not think umlauts, Big Macs and best sellers have a lot in common. But when it comes to brand perception, they do. The commonality is simplicity,
Eric_Determined / Eric Silverstein's insight:

Bryan Pearson is on point:


"These brands get simple right because they make complexity look effortless. They build and integrate highly detailed business operations behind the scenes so they know their customer better, and can deliver more relevant products and offers as a result."


The right #customer #experience

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Taking a long view on #Digital #Marketing

Taking a long view on #Digital #Marketing | New Customer - Passenger Experience | Scoop.it
Consumers’ passion for and rapid adoption of technology presents both opportunities and risks for all businesses in their digital marketing
Eric_Determined / Eric Silverstein's insight:

Jack highlights the key implications:


- Understand your target audience.


- Actively listen to your current customers and optimize their ratings and reviews. 


- Increasingly move resources from offline to online. 


- The open and closed web should be central to you marketing strategy. 


- Don’t underestimate social media. 


- Be willing to cannibalize yourself….before you’re cannibalized by a competitor or distributor.


- Understand that customer experience is key to loyalty.


- Really understand your metrics. 


- Use media and device attribution to measure and/or estimate return value (versus last-click measurement). 

 

Share your thoughts on the above.

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Riding the Hashtag in Social Media Marketing - the @Garyvee way!

Riding the Hashtag in Social Media Marketing  - the @Garyvee way! | New Customer - Passenger Experience | Scoop.it
Gary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.
Eric_Determined / Eric Silverstein's insight:

Gary understands the generational change that is taking place, and tries to capitalize across all tools and platforms, but also recognizes the importance of the team that surrounds him.

 

This is an in-depth article, with valuable take aways. 

 

The Nilla wafer is a perfect example of how well a targeted campaign worked for the brand:

 

“All of a sudden,” Mr. Bough said, “you’re talking about a new paradigm of marketing, built around microcontent.”

It’s hard to draw long-term conclusions based on a sample size of one. But if campaigns like Momisms build sales, you can be sure that there will be more of them. Which gets us to the tricky part: The more campaigns there are, according to Mr. Vaynerchuk, the less effective they will be.

One of his favorite lines is “marketers ruin everything.” What he means is that marketers take methods that work and then beat consumers with them until numbness sets in, at which point the methods stop working. He proved this adage at Wine Library, he will acknowledge, by sending emails to a list of customers — first one day a week, then every weekday, then on Saturdays, too. Yields plunged, especially as competitors jumped in and emailed to excess right along with him.

This sets up the ultimate paradox for anyone selling advice about how to sell. The day that a critical mass of companies are jab, jab, jab, right-hooking is the day that it becomes passé. The more that companies bombard Facebook with Momism-style ads, the more those ads will be tuned out, just as pop-ups and banners were before them.

 

Thank you Gary for sharing your insights, keep sharing your journey!

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