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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Latest venture www.snapcious.com - mobile social engagement
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5 Rules for Strategic #Partnerships in a #Digital World

5 Rules for Strategic #Partnerships in a #Digital World | New Customer - Passenger Experience | Scoop.it
Rule 1. Never innovate alone. 
Eric_Determined / Eric Silverstein's insight:

"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."


Do you agree?

 

Rule 1. Never innovate alone. 

Rule 2. Understand that no single company has a lock on user preferences. 

Rule 3. Focus first on a great user experience, not the value exchange.

Rule 4. Strike the right balance between scale and customization.

Rule 5. Treat your partnership like your business.


Is your company open to partnership?

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Forget #B2B or #B2C, now it's #H2H!!!

Forget #B2B or #B2C, now it's #H2H!!! | New Customer - Passenger Experience | Scoop.it
Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.
Eric_Determined / Eric Silverstein's insight:

It's true that traditional views of separating B2B  vs B2C are now blurred, you need to deliver personal and frictionless experiences whether you are the business or final consumer.


Are you ready to start using #H2H?

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Welcome to Business-to-Everyone (B2E)

Welcome to Business-to-Everyone (B2E) | New Customer - Passenger Experience | Scoop.it
Buyers of business products long relied solely on sales contacts for information about new products and services. But today, thanks to the rise of mobile and social...
Eric_Determined / Eric Silverstein's insight:

Vala Afshar summarizes it well:


It’s now “B-to-Everyone”


"As enterprise buyers prioritize premium customer experiences through the lifetime of a product or service, sellers need to keep the customer top-of-mind. The barriers between the business and consumer no longer exist, and negative reviews of customer experiences can go viral very quickly. B2B and B2C buying models are merging as businesses lose control of the sales process. It’s no longer business-to-business or business-to-consumer; it’s business-to-everyone. Those businesses that understand the nature of today’s complicated customer relationships are creating longer-term and more lucrative relationships with customers. Ultimately, if a customer isn’t receiving a positive experience from your company, they’ll find someone else who can deliver it better."


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