At Apple the lessons outlined contributed to building a business that delights people around the world.
|Scooped by Eric_Determined / Eric Silverstein|
At the end of the day, it’s not computers or devices you are selling to -- it’s people.
5 shareable lessons from Apple's success:
1. Focus on the things that matter.
Success comes when your company and your team focus on mastering one to two critical things. The lesson here is that it’s better to do a few things well than many things middlingly.
2. Customer experience is king.
It is much easier to increase the value of an existing customer than it is to find a new one. When you make your customer experience king, you create a happy, loyal user who is more likely to consider expanding their purchase.
3. Excellence in execution.
Apple recognized that every consumer touchpoint in the real world and the digital world, needs to be seamless. Every aspect of the sales process and backend operation needs to be 100% on brand and flawless. Anything short of that undermines credibility and trust.
4. Only those things that can scale matter.
Your product needs to be built for high adoption. This means your sales and product strategies also need to scale. The challenge here is to balance scale with quality and precision.
5. Build a data-driven team.
B2B and B2C customers alike do far more research on their own and are not interested in being sold to. Instead, they prefer to gather information and make decisions independently based on what they’ve learned. Cultivate transparency within your organization, and leverage data to enable honest conversations about progress, user acquisition and retention, what is working and what is not.
There are no “secrets” to success in business, focus on delivering the best customer experience.
What additional lesson are you applying from your Apple experience?