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New Customer - Passenger Experience
Everyone are now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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5 Rules for Strategic #Partnerships in a #Digital World

5 Rules for Strategic #Partnerships in a #Digital World | New Customer - Passenger Experience | Scoop.it
Rule 1. Never innovate alone. 
Eric_Determined / Eric Silverstein's insight:

"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."


Do you agree?

 

Rule 1. Never innovate alone. 

Rule 2. Understand that no single company has a lock on user preferences. 

Rule 3. Focus first on a great user experience, not the value exchange.

Rule 4. Strike the right balance between scale and customization.

Rule 5. Treat your partnership like your business.


Is your company open to partnership?

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Why This is an Extraordinary Time to Lead #Marketing

Why This is an Extraordinary Time to Lead #Marketing | New Customer - Passenger Experience | Scoop.it
This five-part informational series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences,…
Eric_Determined / Eric Silverstein's insight:

Andy highlights well the key changes taking place:


"Thanks to the evolution and adoption of online communications, businesses are fundamentally changing the ways in which they operate. The number of mechanisms for connecting, collaborating, sharing, and executing business has become richer and more powerful. Immediate access to information, conversation, and opinion has created new opportunity for organizations to create value. If organizations can embrace digitally oriented business models, they stand to gain far more than they lose. Online communications, especially in the form of social networks, are creating a means of interaction within and between businesses that can vastly improve productivity, performance, and organizational effectiveness. The biggest risk is not modernizing your business, particularly your increasingly strategic marketing function, as more agile and sharper organizations are leapfrogging competitors in the land grab for digitally savvy customers."


Embrace change, focus on your #CustExp, understand their journey and offer solutions at every touch point. 


Do you agree with the #CMO image and profile?

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Ranjit Kovilinkal's curator insight, April 14, 12:44 AM

These are interesting times!!!

Ranjit Kovilinkal's curator insight, June 4, 12:51 AM

Dive into the marketing function!

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Forget #B2B or #B2C, now it's #H2H!!!

Forget #B2B or #B2C, now it's #H2H!!! | New Customer - Passenger Experience | Scoop.it
Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.
Eric_Determined / Eric Silverstein's insight:

It's true that traditional views of separating B2B  vs B2C are now blurred, you need to deliver personal and frictionless experiences whether you are the business or final consumer.


Are you ready to start using #H2H?

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How to plug the holes in the #B2B sales #journey

How to plug the holes in the #B2B sales #journey | New Customer - Passenger Experience | Scoop.it
The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will...
Eric_Determined / Eric Silverstein's insight:

Understand your customer journey, and make sure you build a content marketing campaign that offers solutions and engagement at every touch point.


Share your experience where you saw a brand apply the right approach across all channels?

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Welcome to Business-to-Everyone (B2E)

Welcome to Business-to-Everyone (B2E) | New Customer - Passenger Experience | Scoop.it
Buyers of business products long relied solely on sales contacts for information about new products and services. But today, thanks to the rise of mobile and social...
Eric_Determined / Eric Silverstein's insight:

Vala Afshar summarizes it well:


It’s now “B-to-Everyone”


"As enterprise buyers prioritize premium customer experiences through the lifetime of a product or service, sellers need to keep the customer top-of-mind. The barriers between the business and consumer no longer exist, and negative reviews of customer experiences can go viral very quickly. B2B and B2C buying models are merging as businesses lose control of the sales process. It’s no longer business-to-business or business-to-consumer; it’s business-to-everyone. Those businesses that understand the nature of today’s complicated customer relationships are creating longer-term and more lucrative relationships with customers. Ultimately, if a customer isn’t receiving a positive experience from your company, they’ll find someone else who can deliver it better."


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The Modern Marketer - What are the trends?

The Modern Marketer - What are the trends? | New Customer - Passenger Experience | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
Eric_Determined / Eric Silverstein's insight:
Russels shares his insights on 8 key pillars for B2B Marketers. But let's start with these 3 key factors which I think we can all agree on:
- The buyer's journey is no longer linear. It is a continuous loop from research to evaluation to purchase, which now includes the sharing of the purchase experience. This influences repurchase rates and additional purchases from other buyers in their own research phase. (Source: McKinsey & Company)
- If the marketer does not provide the buyer with the desired information, they can be sure the competitor will—while also winning the attention of their prospect.
- The marketer who helps their buyers understand how to solve problems and purchase products, while also establishing the most trust, will gain buyer confidence and win the battle of the purse.

 

Share your thoughts on the 8 pillars from Russel Kern?

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