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New Customer - Passenger Experience
Everyone is looking at the new customer / passenger experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management/Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined
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How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans

How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans | New Customer - Passenger Experience | Scoop.it
HBO's YouTube channel will upload the two-part premiere of 'Girls' season three. It's just one way HBO is courting the hit show's active online fan base.
Eric_Determined / Eric Silverstein's insight:

Girls is becoming a brand, and HBO understands the need to expand their reach across all social media channels. 


This article highlights the steps they are undertaking which should provide other content owners or brands an idea as to the extent they need to engage their audience / #customers.


Which Social Media channel do you prefer to engage with for this show?


Do you subscribe to HBO specifically to watch this show?

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Arielle Monnerot-Dumaine's curator insight, January 13, 11:52 PM

Des nouvelles des copains d'à côté...

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Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key

Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key | New Customer - Passenger Experience | Scoop.it
Carolyn Everson, vice president of global marketing solutions at Facebook, candidly discusses the challenges in real-time marketing, the value of native ads and the increased focus on mobile.
Eric_Determined / Eric Silverstein's insight:

“Mark Zuckerberg’s vision is that marketing should be as compelling and engaging as the content you would see from your family and friends.”

 

@KitKat example provided is a good one. They recognized the opportunity at hand.

 

Brands advertising will need to adapt, offer the right message, at the right time, for each consumer.

 

Do you agree that Facebook is well positioned to capture the right Data and offer the right engagement for brands to connect with consumers? 

 

On the Mobile front, I certainly agree with Carolyn Everson:

 

"The scale on mobile has achieved such a high level that brands are looking at mobile as a true brand-building platform. That’s a very important driver of how we think about our business and our opportunity to be an indispensable business partner to our marketers because we’ve got incredible scale in the mobile environment. It’s where consumers are spending more of their time. Mobile is the first screen, and I think it’s the most important screen, which means it’s going to be used for virtually every aspect of the marketing funnel—from brand building all the way to driving very specific direct-response objectives."

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#Social #Media Engagement: The Surprising Facts!

#Social #Media Engagement: The Surprising Facts! | New Customer - Passenger Experience | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
Eric_Determined / Eric Silverstein's insight:

Great insight from this Business Intelligence report. Key findings:


  • Time spent on social networking now leads all other Internet activities, but competition for that share of time has also increased.
  • Mobile is now the place where social media users spend a bulk of their networking time.
  • The amount of time spent on a social network no longer corresponds to the relative size of the social audience. Tumblr is now the No. 2 social network in the U.S. for time spent.
  • "Pinning," "snapping," and engaging in Groups are all rewriting what it means to be "active" on a social network. For now, photo-sharing remains the most popular activity.


Facebook is still King, how do you see some of the trends in 2014 and beyond?

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