New Customer - Passenger Experience
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New Customer - Passenger Experience
Everyone is now focused on the customer experience to drive more brand loyalty, in return increase revenues, while streamlining cost structures. All topics are discussed and considered, #Management / #Leadership, #Customer #Journey, #Social #Media, #Content #Marketing, #Mobile, #Data and many more as they all impact a customer / passenger #experience. Get ready to navigate the next business and social trends that will impact everyone's bottom line. If you want to engage further, reach out via all my social networks, starting with Twitter: @Eric_Determined - Representing new ventures in mobile and social engagement - Connect with me via LinkedIn: https://www.linkedin.com/in/eric-silverstein-931521
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Facebook Reactions Thumbs-Up?

Facebook Reactions Thumbs-Up? | New Customer - Passenger Experience | Scoop.it
"Like" you already know— now say hello to "love," "haha," "wow," "sad," and "angry".
Eric_Determined / Eric Silverstein's insight:

"Looking past Facebook’s altruistic narrative about an expanded emotional palette, it’s really just a bid to increase engagement, which will ultimately make your news feed (and ads) even more personalized. "


There are great lessons to learn from their approach, and mobile ease of use was critical with 90% access for Facebook users.


Now the question is - will you give them a Thumbs-Up?



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Laura Godin's curator insight, February 26, 10:52 AM

I know I liked a couple, loved a few and had a couple wows lol

Bettina Thompson's curator insight, February 28, 8:15 PM

Thumbs up for being able to reflect more than one emotion ;)

Laura Godin's curator insight, March 8, 2:57 PM

"Looking past Facebook’s altruistic narrative about an expanded emotional palette, it’s really just a bid to increase engagement, which will ultimately make your news feed (and ads) even more personalized. "


There are great lessons to learn from their approach, and mobile ease of use was critical with 90% access for Facebook users.


Now the question is - will you give them a Thumbs-Up?



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Visual listening is the next big thing in #Social !

Visual listening is the next big thing in #Social ! | New Customer - Passenger Experience | Scoop.it
1) Following the money.
Brands rely on campaigns targeting bloggers and influencers to organically build buzz among followers on image-based social networks, and it’s a tactic that works incredibly well. But now, Pinterest and Instagram are introducing advertising with the goal of dramatically monetizing their currently-bare bottom lines. There are several recent reports that show Pinterest is pricing CPMs at $30-40 and that Instagram’s CPMs will also be on the high-end, with month-long campaigns starting at $350,000 and up. In 2015, you can expect to see major brands diverting advertising spends from traditional channels like TV into image-based social networks to up their game and stand apart from the competition. After all, glossy and gorgeous imagery is easily transferred to digital and social campaigns. Where there’s money spent, there is always the need for analytics and measurement in order to optimize and prove ROI.

2) Brand protection
Brands have enormous vested interest in knowing where and how their images are being used and shared – deliberately or otherwise — and to glean insights about people’s relationships with, and reactions to, their content. Equally important, visual listening will help brands ensure that other parties are not misusing their images.

3) Serendipitous insights
Visual listening will open up a world of insights and new business opportunities by discovering more about the moments in which branded images are used in relation to other images, content, and social markers. Using visual listening, you’ll be able to spot patterns and correlations that could lead to serendipitous discoveries, fuel new under-the-surface campaigns, reveal untapped audiences and stimulate product development ideas. For example, imagine the type of campaigns a sneaker brand can create after discovering that consumers are frequently sharing photos of their latest kicks while drinking coffee at Starbucks.

4) Tech innovation
Data science has come a long way. I believe that in 2015 the industry will innovate to make it possible to train a computer to recognize the difference between an image of a dog and a cat. It could even be sophisticated and powerful enough to discern a highly nuanced brand signal, like the crown within the Starbucks logo or the leaf at the top of Apple’s logo. Word on the street is that Facebook is already using some pretty advanced image recognition technology to identify faces in photos and images posted. These kinds of leaps in technology will unleash the potential and sophistication of visual listening.

5) Emotions front and center
Emojis, emoticons, and stickers are an integral part of our social vernacular as well as everyday conversations on text and chat. Earlier this year, the Unicode Consortium introduced approximately 250 brand new “pictographic symbols,” including such recognizable additions as the middle finger and the Vulcan salute. In 2015, more racially diverse emojis will be released. Since emojis are technically code, not images, they can today be measured through standard textual tools but for brands, the visual listening (and learning) opportunity lies in understanding how emojis are used contextually, alongside their logos and images.

6) Command centers as real-time visual listening sources
As the social environment matures in 2015, I anticipate that command centers will spread as a mainstream business tool. By tapping into unified views of textual and visual listening in a totally engaging way, marketers will create a compelling source of social intelligence and action.
Eric_Determined / Eric Silverstein's insight:

Will McInness highlights the 6 key reasons:


1) Following the money

2) Brand protection

3) Serendipitous insights

4) Tech innovation

5) Emotions front and center 

6) Command centers as real-time visual listening sources


How important are images when it comes to your social sharing?


How more likely are you to engage socially with brands via photo-sharing campaigns?

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Darcy Bevelacqua's curator insight, December 1, 2014 9:56 AM


Punch Digital 's curator insight, December 1, 2014 5:20 PM

Great food for thought this morning on where you should focus your marketing efforts for 2015


If you're looking to engage an agency that can take your marketing efforts to the next level,  and engage your target audience the right way.


Check out http://www.lumeo.com.au/explainer-videos/ to see an amazing portfolio and the range of services they could offer you and your business today.

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How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans

How @HBO Is using all #SocialMedia channels to engage @GirlsHBO fans | New Customer - Passenger Experience | Scoop.it
HBO's YouTube channel will upload the two-part premiere of 'Girls' season three. It's just one way HBO is courting the hit show's active online fan base.
Eric_Determined / Eric Silverstein's insight:

Girls is becoming a brand, and HBO understands the need to expand their reach across all social media channels. 


This article highlights the steps they are undertaking which should provide other content owners or brands an idea as to the extent they need to engage their audience / #customers.


Which Social Media channel do you prefer to engage with for this show?


Do you subscribe to HBO specifically to watch this show?

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Arielle Monnerot-Dumaine's curator insight, January 14, 2014 2:52 AM

Des nouvelles des copains d'à côté...

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Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key

Facebook Looks Beyond the Social Media Part of Its Business - Mobile is key | New Customer - Passenger Experience | Scoop.it
Carolyn Everson, vice president of global marketing solutions at Facebook, candidly discusses the challenges in real-time marketing, the value of native ads and the increased focus on mobile.
Eric_Determined / Eric Silverstein's insight:

“Mark Zuckerberg’s vision is that marketing should be as compelling and engaging as the content you would see from your family and friends.”

 

@KitKat example provided is a good one. They recognized the opportunity at hand.

 

Brands advertising will need to adapt, offer the right message, at the right time, for each consumer.

 

Do you agree that Facebook is well positioned to capture the right Data and offer the right engagement for brands to connect with consumers? 

 

On the Mobile front, I certainly agree with Carolyn Everson:

 

"The scale on mobile has achieved such a high level that brands are looking at mobile as a true brand-building platform. That’s a very important driver of how we think about our business and our opportunity to be an indispensable business partner to our marketers because we’ve got incredible scale in the mobile environment. It’s where consumers are spending more of their time. Mobile is the first screen, and I think it’s the most important screen, which means it’s going to be used for virtually every aspect of the marketing funnel—from brand building all the way to driving very specific direct-response objectives."

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Attention, Not Impressions!

Attention, Not Impressions! | New Customer - Passenger Experience | Scoop.it
If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, b...
Eric_Determined / Eric Silverstein's insight:

"Impressions do not equate to attention.


Understand the emerging markets, understand where your consumer is, and meet them there!


Don’t make them come to you"


Gary Vaynerchuk offers daily insight on key market trends, plus shares valuable inspiration for entrepreneurs, subscribe garyvaynerchuk.com 


Be on the lookout for his next book #AskGaryVee

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ismokuhanen's curator insight, March 22, 8:07 PM

"Impressions do not equate to attention.


Understand the emerging markets, understand where your consumer is, and meet them there!


Don’t make them come to you"


Gary Vaynerchuk offers daily insight on key market trends, plus shares valuable inspiration for entrepreneurs, subscribe garyvaynerchuk.com 


Be on the lookout for his next book #AskGaryVee

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Is @Instagram crucial to your business?

Is @Instagram crucial to your business? | New Customer - Passenger Experience | Scoop.it
As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.
Eric_Determined / Eric Silverstein's insight:

@Facebook vs @Twitter, @Instagram vs @Pinterest, @Tumblr , #Google+, #WeChat, etc...  all #social #media platforms where users engage and share.


Companies are focused on monetizing as many channels as possible, but in the meantime, these platforms are driving brand equity, creating and building #relationship, improving #loyalty, raising #customer lifetime value. All the nebulous metrics that are terribly difficult to measure, but are absolutely crucial to your business - do  you agree?

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Amanda Nadon-Langlois's curator insight, December 4, 2014 1:49 PM

The very last paragraph of this article says it all. From a Public Relations perspective, or mine anyways, companies should definitely be on Instagram. While it may not help with direct sales,  strategic hashtaggs gets their content shared all over the world.


Not only does this platform help organizations put a face to the name, but also helps them build trust. Companies can call to action, asking advocates to #regram or #doubletap their posts. 

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#Social #Media Engagement: The Surprising Facts!

#Social #Media Engagement: The Surprising Facts! | New Customer - Passenger Experience | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
Eric_Determined / Eric Silverstein's insight:

Great insight from this Business Intelligence report. Key findings:


  • Time spent on social networking now leads all other Internet activities, but competition for that share of time has also increased.
  • Mobile is now the place where social media users spend a bulk of their networking time.
  • The amount of time spent on a social network no longer corresponds to the relative size of the social audience. Tumblr is now the No. 2 social network in the U.S. for time spent.
  • "Pinning," "snapping," and engaging in Groups are all rewriting what it means to be "active" on a social network. For now, photo-sharing remains the most popular activity.


Facebook is still King, how do you see some of the trends in 2014 and beyond?

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