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Key Steps To Building Your First Small Business Website

Key Steps To Building Your First Small Business Website | Digital-News on Scoop.it today | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 10, 2013 9:44 PM

 

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.


Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.


This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

5stardelhihotels's curator insight, December 10, 2013 10:07 PM
nice post
harish magan's curator insight, December 13, 2013 7:18 PM

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.

 

Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.

 

This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

Rescooped by Thomas Faltin from Design Revolution
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Top 10 Design Revolution Scoops of All Time

Top 10 Design Revolution Scoops of All Time | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 27, 2013 2:37 PM

Top 10 Design Revolution Scoops of All Time

http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All

http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling

http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs


http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck


http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design

http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing

http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology

http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development


http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine

Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj

Rescooped by Thomas Faltin from Design Revolution
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Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS

Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 14, 2013 6:18 PM

Working on http://www.curecancerstarter.org has been a lesson in web 3.0. Not QUITE here yet but BIG hints of What's Next include:

* The Cloud changes what and how we store.
* When you change what we store you change information architecture.
* You can see the beginning of "appification" of everything (smaller amounts of code executed faster and then updated frequently).
* Websites are becoming contingent on two THEMS (visitors and users of the Content Management System backend).

This last bullet is where the real design revolution lives. Once we design "what if, then..." contingent frameworks based on the needs of visitors (fully modeled based on personas and segments) and those using the CMS we've built we are DESIGNING less and THINKING more.

Each time we've placed limits on how our CMS will be used we've seen the need for LESS structure and more freedom. The logic of WHAT IT, THEN.... dictates a different approach to "designing a website".

This new approach will be less DESIGN and more flexibility, frameworks and user controlled functionality. Web designers, and this is not a new idea from me LOL, are becoming more like video game designers creating environments and contingent presentations.

So prepare to DESIGN less and LISTEN more as you use the new tools of web 3.0 to think in terms of contingencies and environments.

 

Rescooped by Thomas Faltin from Design Revolution
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Top 10 Fonts Web Designers Love

Top 10 Fonts Web Designers Love | Digital-News on Scoop.it today | Scoop.it
When I was starting out with Web and graphic design, I was always wondering about the fonts that real designers use.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 19, 2013 8:44 PM

Note where Hevetica comes in :).

Jayde Ashlin's curator insight, September 24, 2013 10:03 AM

what fonts do you use?

Rescooped by Thomas Faltin from Contests and Games Revolution
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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | Digital-News on Scoop.it today | Scoop.it
This article is about User experience and Gamification and aims to define common touch points and scenarios.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 11, 2013 6:22 PM

Great article on what to gamify in your website's User Interface (everything) and how (carefully). 

Rescooped by Thomas Faltin from Daily Magazine
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10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | Digital-News on Scoop.it today | Scoop.it

 

Excerpted from article:

 

The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

 

We are all different, but in many instances our brains are prone to react in a similar manner.

 

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

 

In this Infographic are 10 studies that reveal such insights into the minds of your customers.

 

1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)


Via Agostino Caniato, SwipeZoom, Martin (Marty) Smith, Official AndreasCY
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Rescooped by Thomas Faltin from Design Revolution
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Top 10 Design Revolution Scoops of All Time

Top 10 Design Revolution Scoops of All Time | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 27, 2013 2:37 PM

Top 10 Design Revolution Scoops of All Time

http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All

http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling

http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs


http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck


http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design

http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing

http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology

http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development


http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine

Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj

Rescooped by Thomas Faltin from Ecom Revolution
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5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season

5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season | Digital-News on Scoop.it today | Scoop.it
From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing & footwear at REI.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 22, 2013 10:02 AM

5 Must Steals From REI
Here re five easy steals from http://www.rei.com that will increase your Holiday sales:

* Red DEAL or SALE button Far Right.

* Deal of the Day (you can put this anywhere).

* Loyalty Program (there are canned ones you can install).

* Trigger Point Free Shipping (below Login).

* BIG Search Box Next to logo.

 

Red Deals Button
REI.com is aware that the right side of a website can be a gutter. If you use the F design idea, and they do, and watch eyetracking you know you can manipulate a visitors eyes with things like a long horizontal menu bar. Since everyone clicks on DEALS REI.com puts it far right and in a somber red (to match their black menu bar).

Deal of the Day
REI.com's is above their footer in the middle (another potential gutter). DEAL shoppers will find that link no matter where you put it, so put it in a potential gutter and you convert "dead space" to ROI positive with a simple graphic and idea. At this time of year and with social media being so HUGE if you don't have a great Deal of the Day lined up you will suffer at the hands of the REI.com's.

Loyalty Program
I hesitated to put this in since installing a loyalty program can feel like invading Russia in the winter. Don't let it get that way. Buy a canned and simple loyalty program or create some easy way to reward your most loyal shoppers. If you can't get your website loyalty together by the holidays use your "Multi-Buyer" segment and serendipitous give them something no one else gets (via an email). Find your 80/20 rule (20% of your customers will do 80% of your sales) and REWARD the 20%.

Free Shipping Trigger
When I was a Director of Ecommerce my boss was so skeptical and worried about Free Shipping I had to do extensive analysis and tests. Here is what we found:

* Free Shipping Triggers are always exceeded by 40% or more.
* Free Shipping beats no Free Shipping every time.
* Make sure your Shipping Schedule is PRESENT and easy to understand.

REI.com's $50 Free Shipping probably produces an Average Order Value (AOV) of just under $100 (or more). Remove the objection (shipping costs are seen as a "don't buy" objection) and your buyers will buy. Interestingly all orders, all shipments FREE SHIPPING didn't always win. Seems Free Shipping is related to BUYER PSYCHOLOGY so some friction actually helps, some hurdle may help buyers feel special.

Big Search Box
My theory is REI.com's menu system is so complex they have to have great internal search. Even if your navigation is perfect expect half of your customers to want it their way (by using search). If you want to get really cool make sure you are merchandising your search sets with either faceted search or dynamic zones (zones you fill with content based on behavior or modeled analytics).

 

Rescooped by Thomas Faltin from Design Revolution
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Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | Digital-News on Scoop.it today | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 6, 2013 11:58 AM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

Rescooped by Thomas Faltin from Scoop.it Tips
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SCOOP.IT ON YOUR DOMAIN - VIDEO on Domain Hosting

Learn more about how to host a topic on your own domain - For Scoop.it Business

Via Peg Corwin
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Peg Corwin's curator insight, May 20, 2013 7:49 AM

Upgrade your account and move to your own domain.  You can customize your banner and background to match.

Rescooped by Thomas Faltin from DV8 Digital Marketing Tips and Insight
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Saving Endangered Languages Through Digital Technology | dakwak's blog

Saving Endangered Languages Through Digital Technology | dakwak's blog | Digital-News on Scoop.it today | Scoop.it

Via Firas Ghunaim
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Rescooped by Thomas Faltin from teaching with technology
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Visual Information & How It Affects Website Traffic [Infographic]

Visual Information & How It Affects Website Traffic [Infographic] | Digital-News on Scoop.it today | Scoop.it

Educate yourself about the importance of visual information on your website. With infographics, you will gain a lot more traffic for your growing website.

Visual information is processed faster by the brain, with 90% of all the information that we take in is visual. But the thing with visual information is also that unless it’s a really good story or article, people don’t want to read through a whole page of text when he or she could do something else more fun. So, throw in an infographic with visual information, and you’ll have a winner...


Via Lauren Moss, Louise Robinson-Lay
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