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Why You Need to Know the Difference Between Customer Loyalty and Advocacy

Why You Need to Know the Difference Between Customer Loyalty and Advocacy | Digital-News on Scoop.it today | Scoop.it
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...

Via janlgordon
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snappstare's curator insight, July 13, 2013 7:12 AM

fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

Topmostviral's curator insight, July 16, 2013 3:59 AM

Loyalty or advocacy

Patricia D. Sadar - Leadership Strength Coach's comment, August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.


Via Lauren Moss, Martin Hombre Hormiga
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Sandra V. Barbosa's comment, November 21, 2012 6:56 PM
Thanks.
Rescooped by Thomas Faltin from Just Story It! Biz Storytelling
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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Digital-News on Scoop.it today | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.

 

This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen. People buy the Why of your product/service, not the What (features). Embody the "what can I give?" perspective. Focus on creating fabulous experiences for customers/clients. Know and communication your purpose -- get clear on that.

 

Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!

 

Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.

 

Now go read the full article for all the other insights to be gained here :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Content Curation Tools: The Hearsay Social Content Exchange

Robin Good: If you are a company looking for quality content from prestigious and reliable news sources, from which you can pick and choose which stories to publish on your web site, Hearsay may be the solution you are looking for.

 

Hearsay Social Content Exchange aggregates content from Thomson Reuters, Tribune Media Services and Demand Media.

This new content curation platform makes it quite easy for marketers and sales people to discover engaging third-party and custom content feeds.

 

In fact, in addition to premium third-party content, Hearsay Social customers can create and integrate custom news channels on the platform such as your company blog, a YouTube channel, or a custom RSS feed tailored to the interests of your organization.

 

From these they can pick and select their preferred content and share it directly to multiple social media networks such as LinkedIN, Facebook, Twitter and Google+.

 

Check out this review of Hearsay: http://www.marketingtechblog.com/hearsay-content-exchange/

 

Schedule a demo: https://info.hearsaysocial.com/ContentExchange_LearnMore.html

 

More info: http://hearsaysocial.com/product/content-exchange/

 

 


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Social Media Revolution: Revitalizing Modern Business

Social Media Revolution: Revitalizing Modern Business | Digital-News on Scoop.it today | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


Via Lauren Moss, Martin Hombre Hormiga
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Storytelling is Us – Homo Narrans

Storytelling is Us – Homo Narrans | Digital-News on Scoop.it today | Scoop.it

"Storytelling is Us – Homo Narrans. Storytelling is a uniquely human activity that occurs throughout all areas of life."

 

Hi Karen, thank you so much for appreciation my suggestions to you! I found this article...it seems interesting! Have a great new week! :-)



What a delightful article about storytelling as a tradition, the connection of story to sales, and how you and I are storytellers. This is a piece that will definitely brighten you day!

Thank you to Giuseppe Mauriello for sending me this. Both he and the article are gems.


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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Digital-News on Scoop.it today | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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