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What Power of a Great Content Curator Means for Your Brand | Jan Gordon

What Power of a Great Content Curator Means for Your Brand | Jan Gordon | Digital-News on Scoop.it today | Scoop.it

Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation  is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.


According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....


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Jeff Domansky's curator insight, August 5, 2014 1:48 AM

Jan Gordon provides a valuable blueprint for content curation and useful tips to help anyone get better results.

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Digital-News on Scoop.it today | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good, Timo Ilomäki, Lynnette Van Dyke
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Robin Good's curator insight, December 18, 2013 4:30 PM



Here is Part II of my look at the future of content curation tools and at what features and facilities they are likely to introduce in the coming months and years.


While In Part I I have looked at:

  • Display formats
  • Slicing & Dicing
  • Micro - Macro
  • Recurating
  • News discovery
  • Ownership
  • Credit & Attribution


In Part II I am checking out:

  • Preservation
  • Private collections
  • Full capture abilities
  • Monetization
  • Content types begging ti be curated
  • Beyond news, articles and mood boards
  • Specialized curation tools


Here's the full story: http://www.masternewmedia.org/content-curation-tools-future-part2/ 


See also: http://www.masternewmedia.org/content-curation-tools-future-part1/ 





Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Rethinking Redux Posts Thanks To Bill & Stephan

Rethinking Redux Posts Thanks To Bill & Stephan | Digital-News on Scoop.it today | Scoop.it

Redux Posts, or posts about posts, has been a great way to get a "second act" out of viral content. Thanks to a Bill Gassett post and excellent comments espeically from Stephan Hovanian the HOW TO do a redux post is changing.

 

Instead of creating a new post curate content from reactions, comments and ideas created by the orginal post back into the first post and then re-share on social media. Be sure to use @notify so people who's content you use know you revised the first post with their ideas to give content you've already created a new life without having to write a new post.

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What is The Value of Questions and How Can Your Business Benefit From Them?

What is The Value of Questions and How Can Your Business Benefit From Them? | Digital-News on Scoop.it today | Scoop.it

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janlgordon's curator insight, November 10, 2013 1:02 PM

This post was written by Andy Capaloff for Curatti


I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti


Something to ponder.......


How can you use leverage questions to benefit your business?


Can monetary value be placed on questions?  Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.

 

Here's are a few highlights:

 

The rhetorical question can spur conversation and wake up a

slumbering ideas process


The joking question can lift a mood


The incisive question can take a brilliant idea into a different stratosphere


The personal question can tell a person struggling in solitude that someone in the world cares


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/the-value-of-questions/]

Luciana Annunziata Lopes's curator insight, November 10, 2013 1:53 PM

Innovation levers

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Pro Social Bookmarking, Permanent Content Archival and Link-Sync with Pinboard

Pro Social Bookmarking, Permanent Content Archival and Link-Sync with Pinboard | Digital-News on Scoop.it today | Scoop.it

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Robin Good's curator insight, November 6, 2013 6:11 PM



Pinboard is a social bookmarking service which allows you to easily save and organize any number of links, with no limits on text descriptions. Pinboard is characterized by having a no-frills, simple interface, by being very speedy and reliable and by being able to import, sync and export all of your links easily.


Pinboard integrates also a powerful web caching and indexing feature available to "pro" accounts ($25/year) which allows you to keep a full cached and searchable copy of any bookmark you save.


Advanced edit tagging, filtering and bundling features make it easy to oganize and find links even inside very large collections.

Links saved can be set to be public or private.


All of the bookmarks saved inside Pinboard can be easily exported in a standard file format. A set of basic APIs is also available.


You can import all your existing bookmarks from Delicious, Google Bookmarks, Diigo, Firefox, Safari, and many other sources by following the instructions on the howto page.


A very useful feature called Tab Sets allows to quickly save all of your currently open browser tabs to Pinboard having the unique advantage of being able to re-open them even if you're on another machine or in a different browser. 


N.B.: The site has a unique and now proven business model and is entirely self-funded. Ad-free.


My comment: Excellent bookmarking service for anyone in need of a no-frill, reliable and fast tool. The archiving feature is particularly valuable as well as the auto-syncing with multiple services (Instapaper, Read It Later, Twitter. Delicious).


The service has a one-time fee of around $10. 


Check it out here: https://pinboard.in/ 


*Switch from Delicious (why): https://pinboard.in/switch/ 

*must-read



Tour: https://pinboard.in/tour/ 


HowTo: https://pinboard.in/howto/ 


FAQ: http://pinboard.in/faq/ 




More info: http://pinboard.in/about/ 



*Added to the Permanent Page Archival Tools section of Content Curation Tools Supermap.




ghbrett's curator insight, November 7, 2013 8:48 AM

Thanks Robin for your usual very in depth review of the article. See below!!

ghbrett's curator insight, November 7, 2013 8:50 AM

Thank you Robin for your usual very in depth insights!  See his comments below.

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Is Content the New Currency?

Is Content the New Currency? | Digital-News on Scoop.it today | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Curating Type: How Monotype Uses Curation To Help Its Customers Find What They Like

Curating Type: How Monotype Uses Curation To Help Its Customers Find What They Like | Digital-News on Scoop.it today | Scoop.it

Robin Good: "Would you like to join a select group of designers from around the world to curate what you would consider fonts from our Monotype collection for use in editorial publishing?"

 

This is what James Fooks-Bale, from Monotype (the largest type foundry out there) initially wrote to Mario Garcia. The email went out also to several other designers around the world, who were all invited to participate in curating a set of type collections to inspire and help designers re-discover what fonts and typefaces to use for their next project.

 

"The unique challenge of this project was developing type palettes.

 

Each set of type families had to make sense for the hypothetical publications we proposed.

 

But the families in each palette also had to complement each other: in finish, attitude, or historical reference.

 

It was not about selecting interesting typefaces, but choosing those that could work as part of a system..."

 

Monotype calls these curated sets of typographic faces "collections" and it describes their function and meaning as: "The Monotype Collections are a series of personal font selections curated from the Monotype library by leading figures in the print and digital design worlds.

 

Each one takes a theme that corresponds to real-life briefs or trends, such as Heritage, Publishing, Branding or Web Fonts, and all fonts selected by our curators are available to license from Monotype.

 

...

 

The sheer volume of font options now available to designers and creative directors can be daunting and time-consuming to explore, leading designers to settle for tried-and-trusted go-to fonts.

 

The purpose of the collections is to widen their palette, and offer a range of entry points to the Monotype library, which contains thousands of fonts covering every application, and has its origins in the late 19th century.

 

The Collections contrast contemporary alternatives and reveal hidden gems from the archives, and invite designers to delve deeper."

 

This is a great example of how curation can be used to market, inspire and help great artists discover and re-discover tools they may have not been using for a while.

 

Fascinating. Innovative. Inspiring. 9/10

 

Full story + samples from all curated sets: http://www.garciamedia.com/blog/articles/the_page_is_the_stage_curating_a_monotype_type_collection

 

 


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Clip, Collect and Organize Anything That Interests You: Clipix

Clip, Collect and Organize Anything That Interests You: Clipix | Digital-News on Scoop.it today | Scoop.it

Robin Good: Clipix is a Pinterest-like clipping and collection app which allows you to capture images and content from any web page and to organize it in custom visual boards.

One key feature that differentiates Clipix from Pinterest (though it is likely that Pinterest will add this feature soon as well) is the ability to organize together multiple sets into a "multiboard".

 

Other key features include a "Price Drop Alert" which emails you when the price of one of the commercial products you have clipped drops and 

"...For example you might have a multiboard that you call “Recipe Ideas” and inside you’d have 3 clipboards: Baking Recipes, Soup Recipes, and Health Recipes.

 

The easiest way to create a multiboard is by dragging one clipboard from the icon in the lower right-hand corner into another clipboard."

 

Video promo: http://youtu.be/4heBUKnDb-w

 

FAQ: http://www.clipix.com/FAQs.aspx

 

Try it out now: http://www.clipix.com/

 

 


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lelapin's comment, July 15, 2012 3:22 AM
Sounds cool, if only Pinterest didn't exist already (or zillions of other similar websites for that matter). thanks for curating and sharing though.
Robin Good's comment, July 15, 2012 3:26 AM
Thank you Lelapin. The world is beautiful because it is varied. Pinterest will soon lose its "mojo" to many of these more specialized clones, which will provide more immediate value to those specifically interested in that specific area or application. I may be wrong but this is what I expect to happen.
Moreen Torpy's curator insight, December 20, 2012 4:56 PM

Here's a new take on Pinterest, but it looks like personal use only.

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital-News on Scoop.it today | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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The Best Free Catalog of Film Clips That Can Be Legally Shared Online: MovieClips.com

The Best Free Catalog of Film Clips That Can Be Legally Shared Online: MovieClips.com | Digital-News on Scoop.it today | Scoop.it
MOVIECLIPS.com has movie trailers, previews, behind the scenes clips of old, new and upcoming films. Find videos of your favorite actors, actresses, scenes or watch clips of movies by producer, director or cast.

Via Robin Good
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Lucy Beaton's curator insight, January 7, 2014 10:58 PM

Comprehensive resource, as usual, by Robin Good.

Víctor Alarcón's curator insight, February 23, 2014 3:10 PM

Amazing catalogue of film clips which can be shared & embedded

Sofia Anysiadou's curator insight, June 27, 2014 5:15 AM

Ideal for  Preston's annual Film Festival..

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Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Digital-News on Scoop.it today | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/


Via Martin (Marty) Smith
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Why The Future of Curation is Evergreen

Why The Future of Curation is Evergreen | Digital-News on Scoop.it today | Scoop.it

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janlgordon's curator insight, November 9, 2013 11:10 AM

Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.


What makes a good curator?


"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".


Jan Gordon:

 

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.


Here are some highlights that caught my attention:


The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.


The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.


It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.


Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.


The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1ewOFR1]

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Preservation: Make a Permanent Archive Copy of Any Webpage with Mummify.it

Preservation: Make a Permanent Archive Copy of Any Webpage with Mummify.it | Digital-News on Scoop.it today | Scoop.it

Via Robin Good
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Louise Robinson-Lay's curator insight, October 15, 2013 3:30 AM

Sometimes you need an archive of a site. Gret for slow bandwidth areas when you just want to show an aspect of a site. Here is how.

Stephen Dale's curator insight, October 15, 2013 7:30 AM

A useful addition to the digital curator's toolkit.

Alfredo Corell's curator insight, November 3, 2013 9:24 AM

When you Mummify a webpage—a news article, blog post, photo or tweet, for example— we make a permanent copy and back it up in the cloud. We then give you a new URL that looks like this: http://mummify.it/2452862


Mummify is free up to 100 mummies a month. If you need to Mummify more than 100 pages in a given month you can purchase 50 more for $5.
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Digital-News on Scoop.it today | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon, Tom George
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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The Evolution of the Word “Curation” - Buzzword Tracker

The Evolution of the Word “Curation” - Buzzword Tracker | Digital-News on Scoop.it today | Scoop.it

Robin Good: From 500 B.C. to July 2012, here is a short and quite skippy selection of key dates in the evolution of the word curation. A good idea but running a bit short in terms of execution.

I think there is a lot more to be surfaced there that is of relevance and that has been omitted, but then again this is a great opportunity for some other curator to pick up on this theme and go a bit further.

Interesting. 6/10

 

Full timeline: http://www.digiday.com/etc/buzzword-tracker-evolution-of-curation/


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