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[FREE] Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide - Digital Marketing Depot

[FREE] Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide - Digital Marketing Depot | Digital-News on Scoop.it today | Scoop.it

Learn about the latest trends, opportunities and challenges facing the market for enterprise digital analytics — particularly in light of the explosion in social media marketing and social analytics.

• What trends are driving the adoption of enterprise digital analytics tools?

• Who are the leading players in enterprise digital analytics?

• What capabilities do enterprise web analytics tools provide?

• Does my company need an enterprise digital analytics tool?

• How much do enterprise digital analytics tools cost?

 

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Via marketingIO
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marketingIO's curator insight, July 23, 2014 9:08 PM

Enterprise-oriented.

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Scoop.it Top 10 Content Marketing Conversion Analysis

Scoop.it Top 10 Content Marketing Conversion Analysis | Digital-News on Scoop.it today | Scoop.it

Scoop.it Top 10 Content Conversion Analysis
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ ; Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution

Stay tuned for more.


Via Martin (Marty) Smith
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

Rescooped by Thomas Faltin from Marketing Revolution
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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Digital-News on Scoop.it today | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


Via Günter Schumacher, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 22, 2013 8:28 AM

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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Google Data Import Tool, Universal Analytics Now Available to B2B Marketers

Google Data Import Tool, Universal Analytics Now Available to B2B Marketers | Digital-News on Scoop.it today | Scoop.it

Google's convergence analytics tools aid B2B measurement

 

SUMMARY: Google Analytics' new Data Import Tool might be just the beginning of convergence analytics offerings intended to help B2B marketers better measure their return on investment, Naomi Ruth Ganhinhin writes. Google's Universal Analytics permits marketers to integrate their own data sets into customized Analytics views. "The Data Import Tool ... enables users to import cost data from any digital source including email, social media, display providers, paid search, and even organic traffic," Ganhinhin writes.

 

READ ARTICLE 

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Rescooped by Thomas Faltin from Personal Branding Using Scoopit
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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Digital-News on Scoop.it today | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ ; Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution

 

http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution

 

http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.


Via Martin (Marty) Smith
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Rescooped by Thomas Faltin from Curation Revolution
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

Rescooped by Thomas Faltin from BI Revolution
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Going To Discuss Sophisticated "Ad / Content Serving" With Durham Based Adzerk Next Week

Going To Discuss Sophisticated "Ad / Content Serving" With Durham Based Adzerk Next Week | Digital-News on Scoop.it today | Scoop.it
Your ad server should do more than just serve ads. We built adOS to be the fastest, easiest to use platform for managing all your online advertising. It's free to get started!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 25, 2013 9:59 PM

Ad Serving is so much more than you think. If our we design future is a series of contingent creative modeled to display based on predictive analytics then the existing very close to that idea is sophisticaed ad serving. 

Ad serving is knowing who is looking at what and how often they've seen it, but ad serving also forms the core of predictive modeling. When we show this ad to this person aor segment in this kind of environment it converts and that is exactly the way we will think of our content soon (as either converting or not).

The problem now is the top of our content marketing funnel  insn't connected to our bottom so traffic generation isn't related to conversion. Traffic is such an interesting problem.

When I sold my house only one person looked at it. Traffic LOW but converison HIGH. When I was an Ecommerce director we needed 12,000 unique visitors a day to sell 400 or 500 customers. so  Traffic HIGH but conversion LOW.

In our new GOOGLe world washing 12,000 uniques a day through for so few conversions would slowly lower your website's value. These days you want your heuristic measures (time on site, pages viewed, conversions such as downloading or signing up for something or buying something to go UP). 

Better to move LESS traffic through your website and get more from them. Sales were interestingly tied to traffic. On the one hand traffic reduciton move the conversion needle down, but that was only because our analytics weren't sophisticated enough to know who to court and who to let go.

By "court" I mean use sophisticated ad serving to model and convert the visit. With Google's new thinking about value and content marketing any websites HEURSTIC measures must improve and in an ever increasing pattern, so can't we use sophisticated ad serving to focus the right content to the right audience and so move heursitcs up.

I can see a financial person doing the, "Sophisticatd ad serving costs X, what does it get us?" Thing and boy do I hate gatekeepers like that because we are on the BLEEDIG EDGE now talking about something that cost NOTHING in relation to its potential benefits such as:

* More Page Views Because More Relevant Content Presented.
* Lower Bounce Rates As You Model Out Crap Traffic.
* Faster pattern recognition on content (ads) that are working.


 Last idea is very important because what is our content OTHER than long form ads? A: Our Content Is Exactly A Long For Ad. what DMers used to call "advertorial". The role of our content in an inbound marketing world is the same as advertorial. It doesn't look as "sell you a a used car", but don't kind yourself if your company is spending millions there better be some clear ROI somewhere. 

Clear ROI is why I want to speak with ADZERK about sophiticaed ad serviing for http://www.curecancerstarter.com.  I suspect we will find so many unintended benefits that building a ROI case won't be a problem. Stay tuned. 



 

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5 Indispensable Requirements of Modern Marketing

5 Indispensable Requirements of Modern Marketing | Digital-News on Scoop.it today | Scoop.it
“Marketing used to be pretty simple.” Not anymore.

 

That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice.

 

The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal.

 

This is a daunting amount of responsibility. And for marketers to succeed, there are five indispensable requirements of modern marketing.

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