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Rescooped by Thomas Faltin from Design Revolution
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Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check)

Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check) | Digital-News on Scoop.it today | Scoop.it

This is the most shared, visited and viewed post on Design Revolution. December is always HOT for trend predictions.  Interesting to look over December's predictions to see if they are coming true:

1 & 2 Diverse Women & Hands Dirty Dads
Gladly we are seeing both of these trends. Loved Dove's What Dad's Really Do campaign
http://adweek.it/1kYVCwI

3. Beards
Yes beards on on the rise thanks to sports stars and Hollywood.

4. Lens Flare
We are seeing LESS stock art (thankfully) and more "real" photos and videos. Marketers are starting to realize sharing warts and all helps create authenticity and a sense of immediacy.

5. Human as Robot
Not sure this trend is happening any more or less than it already was.

6. Cameras we wear
I think Google Glass is sucking up much of this "wearable" trend at the moment, but  GoPro hasn't done badly (lol).

7. Multi-racial Models (was STRONG going into the year, stronger now).

8. World Cup
Was huge and America STILL doesn't get soccer :).

9. Witches and bye bye vampires (end of True Blood signals this trend is right on and about time).

10. Handcrafted Vectors
This is another "break down the perfection" trend and seeing it too (like the lens flare or nonperfect but more real photo).

11. Instagrammy FOODies - this is BLOWING UP almost as fast as "selfies".

12. Experiences over Things = Team Curagami (http://www.curagami.com ) is placing a HUGE bet on this one as we see the future of ecommerce being about the quality of interactions instead of their quantity.

13. Creative Collaboration - another one team Curagmai is betting on HUGE and we are seeing demand grow. Think about your life. I like to say I don't "passively consume anything" anymore. If I can't bend, shape and spin the content I go somewhere else. If the content isn't fascinating, cool and fun I go somewhere else. Curagami makes this "ambassador" interaction easy so your customers can advocate and share your brand.

TRIBES are the key going forward.

I would say IStock got way more RIGHT than wrong with their December design predictions. What do you think?


Via Martin (Marty) Smith
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Amanda Groover's curator insight, December 15, 2013 10:43 PM

Marketing in this decade not only needs but REQUIRES the ability to think outside of the box!  Look at some of the trends appearing in a marketing campaign near you  in the next year!

Jakarta Web Developer's curator insight, August 11, 2014 5:15 PM

Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check)

Alfredo Corell's curator insight, August 12, 2014 3:06 PM

Interactive infographic:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

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Why do people share food photographs via social media channels?

"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"


Via Leona Ungerer
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Rescooped by Thomas Faltin from Digital Marketing
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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Digital-News on Scoop.it today | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith, Andy Birkitt
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David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

Rescooped by Thomas Faltin from Online Business Models
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Key New Traits Characterizing Sustainable Business Models by Jeremiah Owyang


Via Robin Good
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Robin Good's curator insight, October 15, 2013 12:58 PM



Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.


The key takeaways include: 


  1. The market sees purposeful brands that stand for something specific
     
  2. Local and personalized wins always over global
     
  3. Crowds are becoming like companies - bypassing 
    inefficient intermediaries
     
  4. On-demand wins always over standardized offerings
     
  5. Business models may need to be changed along the way 
     
  6. Partnering with your customers is the key to the future 



Excellent trends analysis. Owyang is right on target with his future of business models identikit. 



Check the full presentation here: http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models 



(HT to Giuseppe Mauriello)




Marcos Otero's curator insight, October 15, 2013 7:31 PM

The new type of enterprise

Tom Hood's curator insight, February 22, 2014 8:24 AM

Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about. 

 

Slide 13 captures these shifts well:

 

1. Purpose (start with why) is key

2. Glocal wins - Global reach and mindset delivered locally (relationships)

3. Personalize everything possible

4. On-demand 

5. People make and share - collaboration and co-creation with your customers

6. Empowered people

 

This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.

Rescooped by Thomas Faltin from Influence Marketing Strategy
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The Future of Social Media and Online Influence...

The Future of Social Media and Online Influence... | Digital-News on Scoop.it today | Scoop.it
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?

Via Ron Sela
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Ron Sela's curator insight, October 10, 2013 9:39 PM

The Future of Social Media and Online Influence...

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Four Near Certainties In Media & Marketing In 2019 | Online Spin

Four Near Certainties In Media & Marketing In 2019 | Online Spin | Digital-News on Scoop.it today | Scoop.it

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.


Why try to predict the future when you’re almost certain to be wrong on many points? If you are trying to prepare for -- or exploit -- how key trends will evolve, you need to have a point of view on the future, so I never mind sticking my neck out on predictions. In that vein, I will offer up four near certainties to occur over the next five years in our industry. Here they are....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 3, 2014 1:05 AM

Four trends that will definitely be there in 2019.

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Retailers: Meet the new consumer - Fox Business

Retailers: Meet the new consumer - Fox Business | Digital-News on Scoop.it today | Scoop.it

"Retail sales increased 0.2% in June as discretionary spending increased, but this isn't the same consumer that was hitting stores seven years ago ..."

©


Via Leona Ungerer
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Rescooped by Thomas Faltin from Marketing Revolution
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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Digital-News on Scoop.it today | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


Via Günter Schumacher, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 22, 2013 8:28 AM

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS

Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 14, 2013 9:18 PM

Working on http://www.curecancerstarter.org has been a lesson in web 3.0. Not QUITE here yet but BIG hints of What's Next include:

* The Cloud changes what and how we store.
* When you change what we store you change information architecture.
* You can see the beginning of "appification" of everything (smaller amounts of code executed faster and then updated frequently).
* Websites are becoming contingent on two THEMS (visitors and users of the Content Management System backend).

This last bullet is where the real design revolution lives. Once we design "what if, then..." contingent frameworks based on the needs of visitors (fully modeled based on personas and segments) and those using the CMS we've built we are DESIGNING less and THINKING more.

Each time we've placed limits on how our CMS will be used we've seen the need for LESS structure and more freedom. The logic of WHAT IT, THEN.... dictates a different approach to "designing a website".

This new approach will be less DESIGN and more flexibility, frameworks and user controlled functionality. Web designers, and this is not a new idea from me LOL, are becoming more like video game designers creating environments and contingent presentations.

So prepare to DESIGN less and LISTEN more as you use the new tools of web 3.0 to think in terms of contingencies and environments.

 

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13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC]

13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it

Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.

 

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

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Mareta Simanu Sapolu's comment, April 4, 2013 7:15 AM
This is a very good article as it highlights the importance of social media connection to the ending customers. It is not only that social media can help companies creates long term advantage but on the other hand it will continuously improve consumer loyalty and engagement in a long run. With companies focus to increase profits and sustain in a long term, social media can be a very effective way of building brand equity and at the same time companies can also identify the trends and be able to adjust to changes to improve rather than being unsure of whats ahead.
Angelina Singh's comment, April 8, 2013 3:04 AM
Social media is becoming more and more popular today. The great thing about social media platforms is the coverage. Its so viral that it can communicate to a wide range of people. Linking with this return on investment is very important for a company to know that its profitable and building long term brand equity is important due to competing products.
Mareta Simanu Sapolu's comment, April 8, 2013 6:26 AM
Absolutely right, social media is so popular and definitely is an easy target to build long term brand awareness and brand equity.