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Rescooped by Thomas Faltin from MarketingHits
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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital-News on Scoop.it today | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

Rescooped by Thomas Faltin from Startup Revolution
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How To Build a Business Model Like Google, Facebook, Amazon and Apple

How To Build a Business Model Like Google, Facebook, Amazon and Apple | Digital-News on Scoop.it today | Scoop.it

Via Robin Good, Gerrit Bes, Martin (Marty) Smith
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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

Rescooped by Thomas Faltin from Curation Revolution
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Search Engine Gamification - Million Dollar Idea Freebie - Atlantic BT

Search Engine Gamification - Million Dollar Idea Freebie - Atlantic BT | Digital-News on Scoop.it today | Scoop.it
Search Engine Gamification ties search engine browser, Results Pages (SERPs) and "members" together in a ballet of TRUST and LEGITIMACY, a $1M Idea free.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 4, 2013 4:31 PM

Why give away a million dollar idea? Why not? I learned this idea from friends, lost it and found it again from other friends this last Saturday. The idea ties browsers (Chrome, IE, whatever) to the Search Engine Results Pages (SERPs) via a simple App that uses schema Google makes available to anyone. 

The net impact of this simple idea is Google becomes your partner in your company's search engine marketing. You get YOUR logo on Google when a "logged in member" is searching. 

Three years ago there was too much "login friction", friction now solved by Facebook, Twitter and Google Plus "create an account with social" APIs. What do you owe me if you use Search Engine Gamification to make millions? Nothing but a donation to cancer research would be nice. 

I also stand ready to help anyone create this tool FREE and bet I can enlist some of my friends too. Why give away a million dollar idea? SOT, Sign of the Times and not worth anything locked up in my head :). 

Sylvie Mercier's curator insight, March 5, 2013 8:05 AM

Trucs et acstuces à découvrir 

Rescooped by Thomas Faltin from glearning
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Google+: 500 million users in total, 235 million active

Google+: 500 million users in total, 235 million active | Digital-News on Scoop.it today | Scoop.it

As Google with their social network Google+ up the struggle against Facebook, many have only smiled. Because Facebook is to consolidate in this segment, now this social network has more than one billion users. But Google has improved its starting Google+ becoming more and more attractive for the user. And so slow to pay the trouble of good.


Via andreas hofer
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Google Data Import Tool, Universal Analytics Now Available to B2B Marketers

Google Data Import Tool, Universal Analytics Now Available to B2B Marketers | Digital-News on Scoop.it today | Scoop.it

Google's convergence analytics tools aid B2B measurement

 

SUMMARY: Google Analytics' new Data Import Tool might be just the beginning of convergence analytics offerings intended to help B2B marketers better measure their return on investment, Naomi Ruth Ganhinhin writes. Google's Universal Analytics permits marketers to integrate their own data sets into customized Analytics views. "The Data Import Tool ... enables users to import cost data from any digital source including email, social media, display providers, paid search, and even organic traffic," Ganhinhin writes.

 

READ ARTICLE 

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Rescooped by Thomas Faltin from An Eye on New Media
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Top Tech Trends & People of 2012 (Focus on New Media Communications)

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 

P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester.

Ken


Via Ken Morrison
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Barbara Kurts's comment, January 9, 2013 9:04 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!
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Google will jetzt alles wissen

Google will jetzt alles wissen | Digital-News on Scoop.it today | Scoop.it
Google ändert am kommenden Donnerstag seine Datenschutzbestimmungen. Und nicht nur die Stiftung Warentest warnt: Der Internet-Gigant weiß dann über seine User mehr als denen lieb ist. Doch das muss nicht sein.
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How To Build a Business Model Like Google, Facebook, Amazon and Apple

How To Build a Business Model Like Google, Facebook, Amazon and Apple | Digital-News on Scoop.it today | Scoop.it

Via Robin Good, Gerrit Bes, Martin (Marty) Smith
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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

Rescooped by Thomas Faltin from Internet Marketing Strategy 2.0
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Digital-News on Scoop.it today | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

Rescooped by Thomas Faltin from Internet Marketing Strategy 2.0
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Gather Valuable Feedback From Potential Customers with Google Consumer Surveys

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys | Digital-News on Scoop.it today | Scoop.it
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.

Via Robin Good
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Jon Turino's curator insight, March 10, 2013 2:30 PM

Here's an interesting one fro Robin Good.

Gaurav Pandey's curator insight, March 14, 2013 3:41 AM

It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information. 

Rescooped by Thomas Faltin from glearning
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Google Maps Update for European maps

Google Maps Update for European maps | Digital-News on Scoop.it today | Scoop.it

Even when Google rolled out yet another update wave after another. Just yet, there were updates for Google Indoor Maps, Google Now, Gmail and YouTube for iOS. And now Google pushes even a map update for Google Maps after. Ten European countries will now receive up to date mapping.


Via andreas hofer
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Rescooped by Thomas Faltin from Geography Education
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Pixelizing Dutch Landscapes

Pixelizing Dutch Landscapes | Digital-News on Scoop.it today | Scoop.it

The artistic collection entitled 'Landscapes' compiled  "the bizarre instances of cartographic dissonance inflicted by the Dutch government over their virtual lands. As Henner notes, the number of censored sites within the small country of the Netherlands is surprising, as is the technique used by officials to disguise them. Tracts of land deemed vulnerable to attack or misappropriation are transformed into large tapestries of multi-colored polygons, archipelagos of abstraction floating in swaths of open fields, dense forests, and clusters of urban development."  See the original gallery here: http://mishka.lockandhenner.com/blog/?p=574


Via Seth Dixon
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Datenschützer: Neue Google-Regeln verstoßen gegen EU-Richtlinien - magnus - Magnus.de

Datenschützer: Neue Google-Regeln verstoßen gegen EU-Richtlinien - magnus - Magnus.de | Digital-News on Scoop.it today | Scoop.it
Google hat die Datenschutzbestimmungen für seine 70 Internet-Dienste zusammengelegt - und will auch die Nutzerdaten unter ein Dach bringen. Das verstößt nach Einschätzung von Datenschutzbeauftragten gegen die Richtlinien in der EU.
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