Digital-News on S...
Find tag "B2C"
213.2K views | +0 today
Digital-News on today
Your new post is loading...
Your new post is loading...
Rescooped by Thomas Faltin from Ecom Revolution!

10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Digital-News on today |
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
PivotPointBrands's curator insight, October 16, 2013 11:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience. 

Rescooped by Thomas Faltin from Content Marketing Tips!

The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Digital-News on today |

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.


Guillaume Decugis wrote this commentary:


"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: []

Via Guillaume Decugis, janlgordon, Tom George
Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!