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Ryan Lim exits Blugrapes

Ryan Lim exits Blugrapes | Digital-News on Scoop.it today | Scoop.it
Ryan Lim, co founder of local digital agency Blugrapes has exited the company to start up his own shop. More here.
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E-commerce on the rise in Singapore

E-commerce on the rise in Singapore | Digital-News on Scoop.it today | Scoop.it
Singapore predicted to pull in SG$4.4 billion in revenue by 2015, says this study.
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HANON Nicolas's curator insight, August 4, 2014 5:33 PM

Top trends of e-commerce : Travel + fashion + beauty

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A new creative tool to help your Facebook ads

A new creative tool to help your Facebook ads | Digital-News on Scoop.it today | Scoop.it
ReFUEL4 is crowdsourcing service works to build creative ideas when it comes to Facebook advertising and helps companies who want to advertise on Facebook.
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Global level changes at Mondelez as marketing chief exits

Global level changes at Mondelez as marketing chief exits | Digital-News on Scoop.it today | Scoop.it
Long time marketing chief Mary Beth West exits; chief growth officer role created and an internal restructuring to follow.More here.
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60-year-old Otsuka's brand finds a fresh face

60-year-old Otsuka's brand finds a fresh face | Digital-News on Scoop.it today | Scoop.it
Oronine H Ointment (娥羅納英H軟膏) launches its biggest rejuvenation project yet today, giving minor skin problems a little fashionable twist.
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Live Communication in the Digital Age

Live Communication in the Digital Age | Digital-News on Scoop.it today | Scoop.it
The physical and digital worlds are converging to create a new landscape for brand marketers, writes Darren Chuckry, executive director of client services at Uniplan.
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Playing the long game: Testing customer groups vs. campaigns and content

Playing the long game: Testing customer groups vs. campaigns and content | Digital-News on Scoop.it today | Scoop.it
The “always be testing” bug runs deep amongst my colleagues and I, but our experiments extend far beyond simply testing images against text or personalized subject lines versus generic ones.
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12 experts tell if Native Advertising is or isn't here to stay - BarnRaisers

12 experts tell if Native Advertising is or isn't here to stay - BarnRaisers | Digital-News on Scoop.it today | Scoop.it
Native advertising is a concept encompassing both an aspiration as well as a suite of ad products according to the Interactive Advertising Bureau (IAB)
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Five Google Videos You Should Watch Before You Write Another Word - SiteProNews

Five Google Videos You Should Watch Before You Write Another Word - SiteProNews | Digital-News on Scoop.it today | Scoop.it
The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are t
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Content Marketing or SEO: Which is Most Crucial? - SiteProNews

Content Marketing or SEO: Which is Most Crucial? - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Every season, it seems some new marketing trend surfaces, and people speculate whether it will replace SEO all together. Perhaps we're all a little sick of
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Ekalavya Bhattacharya (@ekalavyab), MTV India, on KPIs to Measure the Social Media Activities

Ekalavya Bhattacharya (@ekalavyab), MTV India, on KPIs to Measure the Social Media Activities | Digital-News on Scoop.it today | Scoop.it
KPIs are measured according to the response that they receive on their various social media activities. In this interview with Ekalavya Bhattacharya, Head of Digital, MTV India, he focuses more on having a social media handling team within the company itself.
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Media Monday: mX’s strawberry-scented ad wrap, Ipsos’ new content measurement system, AAP acquires directories

Media Monday: mX’s strawberry-scented ad wrap, Ipsos’ new content measurement system, AAP acquires directories | Digital-News on Scoop.it today | Scoop.it
In Australian media news this week, mX smells like a strawberry sundae, Ipsos Media CT launches a new measurement system for content brands, Shop Til You Drop goes quarterly and how Tinder's owners plan to monetise the dating app. mX and The Royal Queensland Show launch scented advertising wrap Brisbane’s afternoon newspaper mX has utilised NewsScent technology to create a special edition scented like strawberry sundae to celebrate The Royal Queensland Show, Ekka. The company said in a statement that the “visually powerful” scented advertising wrap aimed to create buzz and get people talking. NewsScent technology involves spraying the particular scent onto…
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Dailymotion and Pixel Media partner up

Dailymotion and Pixel Media partner up | Digital-News on Scoop.it today | Scoop.it
Dailymotion and Pixel Media push for online video advertising.
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StarHub promotes 12 local brands for free for National Day

StarHub promotes 12 local brands for free for National Day | Digital-News on Scoop.it today | Scoop.it
StarHub is creating ads for these 12 local brands for National Day: Clothing brand Depression, Ah Balling Peanut Soup and more.
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Kai Tak to give promotional support to retail partners

Kai Tak to give promotional support to retail partners | Digital-News on Scoop.it today | Scoop.it
Jeff Bent, MD at Worldwide Cruise Terminals which runs the Kai Tak Cruise Terminal, believes more development in the area and promotional campaigns for retail tenants will help overcome accessibility problems to the terminal.
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Mindshare strikes big data partnership

Mindshare strikes big data partnership | Digital-News on Scoop.it today | Scoop.it
Mindshare has entered into an exclusive partnership with big data outfit Crayon Data.
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Sassy expands to three new markets

Sassy expands to three new markets | Digital-News on Scoop.it today | Scoop.it
Sassy Hong Kong's Maura Thompson speaks about the indie news site's latest expansion into Singapore, Dubai and Australia.
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Razorfish names head of strategy

Razorfish names head of strategy | Digital-News on Scoop.it today | Scoop.it
Seton Vermaak takes on this newly created role for Razorfish Hong Kong in addition to working across its global network.
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P&G to shelve majority of its brands

P&G to shelve majority of its brands | Digital-News on Scoop.it today | Scoop.it
As part of a massive streamlining exercise, Procter & Gamble will be dropping majority of its brands to focus on its top earners.
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The CMO Club spotlights the crossroads in CMO-CIO relationships

The CMO Club spotlights the crossroads in CMO-CIO relationships | Digital-News on Scoop.it today | Scoop.it
A new study from The CMO Club illustrates key areas where CMOs and CIOs intersect.
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The Gamification of Business - SiteProNews

The Gamification of Business - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Related Posts Taking Care of Business: Business Uses for iPads and Tablet Computers Why Pinterest is good for business The Staggering Cost of Stress on Your Business What is Your eCommerce Business Worth?
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Data Recovery and Planning Tips for Small Businesses - SiteProNews

Data Recovery and Planning Tips for Small Businesses - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Have you ever faced a situation in which you are doing something on your computer and, suddenly, there is a power failure; your computer shuts down and, to
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Amazon Remains Focused on Long-Term Growth - SiteProNews

Amazon Remains Focused on Long-Term Growth - SiteProNews | Digital-News on Scoop.it today | Scoop.it
You will find more statistics at Statista
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Vikrant Khanna, HomeShop 18, on Connecting with Target Audience on Social Media

Vikrant Khanna, HomeShop 18, on Connecting with Target Audience on Social Media | Digital-News on Scoop.it today | Scoop.it
Vikrant Khanna, CMO, HomeShop 18 tells us about how they are present across different medium like tv, web and digital. Their primary audience is the youth and digital is their primary medium.
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