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Peter Sheldon's Blog

Peter Sheldon's Blog | Digital-News on Scoop.it today | Scoop.it
I’m delighted to announce that Forrester has hired a new Principal Analyst, Brendan Witcher, to bolster our coverage of commerce technology.
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Franchise Players: Before You Buy a Franchise, Talk to Former Employees

Franchise Players: Before You Buy a Franchise, Talk to Former Employees | Digital-News on Scoop.it today | Scoop.it
Bruno Lima didn't just talk to other Anago franchisees before franchising – he reached out to ex-employees.
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Cisco to Invest One Billion to Build World’s Largest Cloud Infrastructure | CloudTimes

As businesses adopt private, public and hybrid clouds for cost-effectively and quickly deliver applications and services, Cisco announced plans to build the world a network of larger global Intercloud clouds.
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The Other Facebook News: One Billion Mobile Users

The Other Facebook News: One Billion Mobile Users | Digital-News on Scoop.it today | Scoop.it
Facebook services now account for 20 percent of the time people spend with mobile apps.
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Building Up the Next Richard LeFrak from the Crowd

Building Up the Next Richard LeFrak from the Crowd | Digital-News on Scoop.it today | Scoop.it
David Drake of The Soho Loft and LDJ Capital writes in to discuss a real estate crowdfunding campaign on Fundrise that's making use of Reg. A rules to offer accredited and unaccredited investors from two states and the District of Columbia the opportunity
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STUDY: Facebook’s Role In Pew Research Center’s ‘State Of The News Media 2014’ - AllFacebook

STUDY: Facebook’s Role In Pew Research Center’s ‘State Of The News Media 2014’ - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.
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Top Photography Resources for Your Ecommerce Site

Top Photography Resources for Your Ecommerce Site | Digital-News on Scoop.it today | Scoop.it
Discover the best places to find images and get the right tools to edit them with this list of top resources.
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Building Trust: Take It Up a Level with Brandwatch

Building Trust: Take It Up a Level with Brandwatch | Digital-News on Scoop.it today | Scoop.it
Over the past few years, trust and the financial sector haven’t really gone hand-in-hand. With banks being bailed out across the globe and countries dealing with economic reform, the general public now approaches the financial sector with a bit more skepticism than ever before. In particular, we generally believe that banks and financial companies have...
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Content Marketing: The Power of Repetition

Content Marketing: The Power of Repetition | Digital-News on Scoop.it today | Scoop.it
I've liked this blog post at Content Marketing and Social Media Success go check it out : I was recently asked on a webinar (book here if you are interested) about why I recommend re-purposing blog content into multiple formats. I[..]
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Examining the Product Life Cycle to Become Better Content Marketers

Examining the Product Life Cycle to Become Better Content Marketers | Digital-News on Scoop.it today | Scoop.it
Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. We can learn a lot about content marketing simply by looking at how the product life cycle works.
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Marketers Struggling to Reinvent Themselves

Marketers Struggling to Reinvent Themselves | Digital-News on Scoop.it today | Scoop.it
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key.
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Despite Tech Advances, Virtual Reality Is Still an Uphill Battle

Despite Tech Advances, Virtual Reality Is Still an Uphill Battle | Digital-News on Scoop.it today | Scoop.it
Once the hype around Oculus and Morpheus subsides, the fact remains: VR comes with a lot of baggage.
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Candy Crush Maker Fails to Crush It on IPO Day

Candy Crush Maker Fails to Crush It on IPO Day | Digital-News on Scoop.it today | Scoop.it
King Digital shares sink below IPO price on its first day of trade.
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Why a big fat zero matters to your business - FullStart

Why a big fat zero matters to your business - FullStart | Digital-News on Scoop.it today | Scoop.it
Back in my cushy consulting days, I was shielded from the people who were actually paying my wage. I don’t mean the friendly payroll officer,...
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The Hierarchy of Social Marketing Interaction

The Hierarchy of Social Marketing Interaction | Digital-News on Scoop.it today | Scoop.it
Social marketing has become an integral part of the marketing portfolio ... at least in theory. One of the biggest challenges social marketing faces is the remaining confusion on which metrics are truly important for marketing success and which are more decorative in nature. Topic: Customer Experience.
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Oculus Rift founder turns to reddit ease disgruntled devotees - Digiday

Oculus Rift founder Palmer Luckey proved on Tuesday that reddit can be an effective tool for managing a stick public relations situation.
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Vision Mythbusters [Infographic]

Vision Mythbusters [Infographic] | Digital-News on Scoop.it today | Scoop.it
MythBusters is a show dedicated to uncovering the truths and falsehoods behind myths, urban legends and the unknown. Using carefully controlled experiments and
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Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts | Digital-News on Scoop.it today | Scoop.it
In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one.
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The data doesn't lie: Blog content makes your site stickier

The data doesn't lie: Blog content makes your site stickier | Digital-News on Scoop.it today | Scoop.it
Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.
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King CEO shakes off sour Candy Crush Saga investors

King CEO shakes off sour Candy Crush Saga investors | Digital-News on Scoop.it today | Scoop.it
King's stock price falls in its first day of trading, but its CEO says the social-game company can deliver in the long run.
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Social Media, Boomers, and Rock and Roll by @martinwaxman

Social Media, Boomers, and Rock and Roll by @martinwaxman | Digital-News on Scoop.it today | Scoop.it
Do some boomers view social media and mobile technology the way their parents viewed rock and roll? Have you turned into your parents?
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Business Intelligence Mistakes | SmartData Collective

Business Intelligence Mistakes | SmartData Collective | Digital-News on Scoop.it today | Scoop.it
Business Intelligence can be a powerful tool to help your business thrive, but it can only be beneficial when used correctly. Since this is a growing and changing sector of business, it can be easy to make a few mistakes in establishing and using Business Intelligence software.
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Twitter Goes to Court to Challenge Service Ban in Turkey

Twitter Goes to Court to Challenge Service Ban in Turkey | Digital-News on Scoop.it today | Scoop.it
The microblogging service filed petitions to overturn the ban in the country immediately.
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Getting Ready for Bed With Arianna Huffington

Getting Ready for Bed With Arianna Huffington | Digital-News on Scoop.it today | Scoop.it
"We must use technology to free ourselves from technology," says the woman who made her fortune from technology.
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