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Online Advertising's Big Problem: 36% of Views Are Automated

Online Advertising's Big Problem: 36% of Views Are Automated | Digital-News on Scoop.it today | Scoop.it
Recent comments by the Interactive Advertising Bureau's chairman suggest web traffic fraud is a serious threat to online advertising.
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Italian Trade Group to World: The Mafia Is No Laughing Matter

Italian Trade Group to World: The Mafia Is No Laughing Matter | Digital-News on Scoop.it today | Scoop.it
Though Italian organized crime is a common gimmick in food marketing, an Italian trade group says the gimmicks trivialize a very real issue.
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Our Weird Planet According to Google [Infographic]

Our Weird Planet According to Google [Infographic] | Digital-News on Scoop.it today | Scoop.it
When Google Earth first came onto the scene, users had mixed feelings regarding its detailed nature. Once googlers got used to the software, they started
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Facebook plans to add Oculus to its growing list of acquisitions

Facebook plans to add Oculus to its growing list of acquisitions | Digital-News on Scoop.it today | Scoop.it
Facebook's acquisition of virtual reality technology developer Oculus shows that the site might have plans to take social networking to another level.
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Viral Video Watch: Kevin Bacon, amazing solve, and Superman - iMedia Connection: All Feeds

Viral Video Watch: Kevin Bacon, amazing solve, and Superman - iMedia Connection: All Feeds | Digital-News on Scoop.it today | Scoop.it
Wheel of Fortune: Amazing Bonus Round Solve! Wheel of Fortune contestant Emil de Leons...
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Why content marketing doesnt need to tell a story - iMedia Connection: All Feeds

To effectively create content marketing, you must be a master of storytelling. True? Nope....
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Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic] - MarketingProfs All In One

Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their...
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Three Ways Ive Had to Change as a Marketing Manager - MarketingProfs All In One

Through the years Ive watched marketing adapt to technology, the Internet, and two-second...
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Klout Acquired By Lithium Technologies - MateMedia

Klout Acquired By Lithium Technologies - MateMedia | Digital-News on Scoop.it today | Scoop.it
HR Klout, the social media ranking site has been acquired by Lithium Technologies. The deal...
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Apple Applies For Transparent Texting Patent - MateMedia

Apple Applies For Transparent Texting Patent - MateMedia | Digital-News on Scoop.it today | Scoop.it
HR Apple has applied for a patent for a method to create transparent texting. The method would...
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Homes.com Launches Advanced Mobile Application for RE/MAX - Property Portal Watch

Homes.com Launches Advanced Mobile Application for RE/MAX - Property Portal Watch | Digital-News on Scoop.it today | Scoop.it
Homes.com and RE/MAX have re-launched the RE/MAX Real Estate Search app with version 2.0 for iOS...
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Conversion Optimization Steps Every Marketer Needs to Take in 2014 - Search Engine People Blog

Conversion Optimization Steps Every Marketer Needs to Take in 2014 - Search Engine People Blog | Digital-News on Scoop.it today | Scoop.it
A/B Testing Diagram by RaHuL Rodriguez There was a time when you could get traffic to a page and...
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How Apple has changed with Jobs’ absence : For better or worse? - SiliconANGLE

How Apple has changed with Jobs’ absence : For better or worse? - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
Don’t you find it funny when someone publicly swears to never to do something, but then has to...
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Survey: Charitable Giving Saw Strong Gains in 2013

Survey: Charitable Giving Saw Strong Gains in 2013 | Digital-News on Scoop.it today | Scoop.it
Fundraising was up across the board in 2013 in the U.S. and Canada—but did charitable giving come at the cost of volunteerism?
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Evolution of Logos [Infographic]

Evolution of Logos [Infographic] | Digital-News on Scoop.it today | Scoop.it
Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to
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How to Grow Your Email, Mobile, & Social Audiences [Infographic]

How to Grow Your Email, Mobile, & Social Audiences [Infographic] | Digital-News on Scoop.it today | Scoop.it
Getting an honest-to-goodness active social following can be tough. Pardot has created an infographic entitled “How to Grow Your Email, Mobile, and Social A
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Stop Random Acts of Content Marketing - 1to1 Media

Stop Random Acts of Content Marketing - 1to1 Media | Digital-News on Scoop.it today | Scoop.it
B2B companies recognize that content marketing requires careful thought and strategic planning,...
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The new way to retail - iMedia Connection: All Feeds

The new way to retail - iMedia Connection: All Feeds | Digital-News on Scoop.it today | Scoop.it
What most people see as a challenge, I see as an opportunity. The experts are saying that the...
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The Digital Dispatch: Crowdtap, Vindico, and Realeyes - iMedia Connection: All Feeds

Aarki released its findings on the best ad units for multiscreen engagement and called for...
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This March Madness, Become a Marketing Data Management Champ - MarketingProfs All In One

Committing to a marketing data management process lets you trade guesses for metrics, cut down on...
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How to Craft the Perfect Email Subject Line - MarketingProfs All In One

Scientific studies can tell you which words appear with the most frequency in successful email...
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Turkey To Block YouTube - MateMedia

HR After recently blocking Twitter, Turkey is now planning to do the same with YouTube, as...
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Homely.com.au Inks Deal With Hocking Stuart - Property Portal Watch

Homely.com.au, the newest and most engaging way to find property has entered in to an agreement...
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Old Content, New Heat: How To Warm Your Blog With Aged Content - Search Engine People Blog

Old Content, New Heat: How To Warm Your Blog With Aged Content - Search Engine People Blog | Digital-News on Scoop.it today | Scoop.it
Fire Up Content by sea turtle Normally when people think of things that improve with age, these...
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AWS Summit should provide guidance for companies in market for cloud services #theCUBE #AWS Summit - SiliconANGLE

AWS Summit should provide guidance for companies in market for cloud services #theCUBE #AWS Summit - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
Today’s one-day AWS Summit in San Francisco, which will be covered by theCUBE with a day of...
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