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Atlanta Falcons’ Roddy White To Follow Through With Twitter Bet - Business 2 Community

Atlanta Falcons’ Roddy White To Follow Through With Twitter Bet - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Roddy White, wide receiver for the Atlanta Falcons, made a bet with a Twitter follower that Duke...
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After Twitter, YouTube Is Blocked In Turkey. Facebook Next? - Business 2 Community

Turkey’s Prime Minister Recep Tayyip Erdogan wants to take Turkey back into the stone age where...
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Is Less More? It May Be. - Business 2 Community

Is Less More? It May Be. - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
When it comes to content, is less more? Well, the short answer is kind of. It’s not that less is...
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Despite Social Media Ban Outrage, Turks Refrain From Street Protests - Business 2 Community

On Thursday, Turkey’s Prime Minister Recep Tayyip Erdoğan blocked access to another social...
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Cartoon Show ‘Boondocks’ Creator Announces His Departure Via Facebook - Business 2 Community

Aaron McGruder, the creator of hit cartoon The Boondocks announced on Facebook that he would not...
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Best Practices Guidelines for Enterprises in the Era of IOT - Business 2 Community

The term “Internet of Things” was first coined by Kevin Ashton in 1999. At present there are...
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How to Choose the Right Content Marketing Tool to Meet Your Needs - Business 2 Community

How to Choose the Right Content Marketing Tool to Meet Your Needs - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Over 90% of all the data in the entire world has been generated in the past two years. That...
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Social Media is Going Corporate - Business 2 Community

Social Media is Going Corporate - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Social media has dramatically evolved since the days of Friendster. With so many different...
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Four Reasons We Need a New Presentations Medium - MarketingProfs All In One

Presenters have been packing more info into their slides then distributing them as documents or...
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#SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time Machine - MarketingProfs All In One

Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and...
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Japan To Warn Of Missile Launches Via Phone Notification - MateMedia

Japan To Warn Of Missile Launches Via Phone Notification - MateMedia | Digital-News on Scoop.it today | Scoop.it
HR Next week, Japanese smartphone users will receive notifications warning them of missile...
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“Sina Weibo” Becomes “Weibo” As It Moves Towards IPO - MateMedia

“Sina Weibo” Becomes “Weibo” As It Moves Towards IPO - MateMedia | Digital-News on Scoop.it today | Scoop.it
HR Sina Weibo, the popular Chinese microblogging site has dropped the “Sina” from it’s name and...
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Philips introduces new smarthome lighting solutions - SiliconANGLE

Philips introduces new smarthome lighting solutions - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
Those interested in home automation often start with the small things, such as connected light...
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5 Practical Uses for Cloud Based Mobile Apps in Field Service - Business 2 Community

5 Practical Uses for Cloud Based Mobile Apps in Field Service - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Cloud-based field service apps create opportunities for communication and connectivity across...
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4 Ways to Get the Most Out of Your Trade Promotion - Business 2 Community

4 Ways to Get the Most Out of Your Trade Promotion - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Trade promotion is a tricky subject because of the sheer amount of money that is at risk. Often,...
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Beckie Epke's curator insight, May 15, 2014 1:14 AM

Trade promotion is a hard task for companies to deal with. It can be unpredictable and also involves a large amount of money being at risk Sales promotional budgets have be on the increase over the last few years and about one third of a companies marketing budget goes towards sales promotions. Trade promotions normally fall into four categories. Trade allowance is normally when retailers buy in bulk and receive a discount on some of the products so in essence the more they spend the more they save. Trade incentives is free merchandise that is given to retailers when they buy in bulk, it can also involve companies supplying the retailers with some of their advertising for that companies products. Display allowance are important when manufactures are wanting to increase their sales, as 70% of purchase decisions are made at the point of sale in-store advertising is extremely worthwhile the boost the sales of a certain product. Lastly personal incentives involve a member of staff at a retailers being rewarded for the highest sales for the manufactures product. This technique is used all the time in the bar I work at, for example we are told whoever sells the most of a certain rum will receive $100. Pretty much everybody that comes to the bar will be given or persuaded to have this rum even if they ask for a different one. We will also be given information about this certain rum, which will allow us to talk, explain and essentially advertise this brand of rum to the customer

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Trendy Eric Sogard - Business 2 Community

Could Eric Sogard be the next Tim Tebow? He’s not a national phenomenon yet, but his huge social...
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PPC Marketing – Popular Method of Advertisement on the Web - Business 2 Community

PPC Marketing – Popular Method of Advertisement on the Web - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
PPC marketing or pay per click marketing is the most popular method of advertisement employed by...
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Knowing When to Forego Angry SEO: Keep Your Optimization Head Cool - Business 2 Community

Knowing When to Forego Angry SEO: Keep Your Optimization Head Cool - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
This morning I stopped to get gas on my way to work, and the cashier refused to give me the...
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Where to Find (and Create) Free Images for Your Marketing Efforts - Business 2 Community

Where to Find (and Create) Free Images for Your Marketing Efforts - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
If you’re just starting out with social media marketing or blogging for a business (your own or...
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What Are Your Customer Service Standards? - Business 2 Community

What Are Your Customer Service Standards? - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
When customers patronize a business, they expect to be sold quality services and products. Of...
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Most Marketing and Advertising Executives Work Some Weekends - MarketingProfs All In One

Most marketing and advertising executives (62%) bring work home at least one weekend a month,...
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Content Management Essentials: Strategy and Reuse - MarketingProfs All In One

Content development has many facets. Two that are often ignored are content strategy and the...
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Optimize Your Social Media Delegation - Search Engine People Blog

Optimize Your Social Media Delegation - Search Engine People Blog | Digital-News on Scoop.it today | Scoop.it
With the busy workplace of today, tasking your employees with the responsibilities of maintaining...
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Group Chat Now Available On Facebook Messenger Over iOS - MateMedia

Group Chat Now Available On Facebook Messenger Over iOS - MateMedia | Digital-News on Scoop.it today | Scoop.it
HR Facebook now lets users create group chats on Messenger over iOS. Just name a group, add a...
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MP3tunes Creator Must Pay $41 million For Copyright Violations - MateMedia

HR The founder of MP3tunes, Michael Robertson, must pay $41 million in copyright fees, as...
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