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The Awful Truth about Financial Services Marketing

The Awful Truth about Financial Services Marketing | Digital-News on Scoop.it today | Scoop.it
Financial services will face an inevitable shift toward content marketing, and unbalanced marketing spend points to a flawed long-term outlook.
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The Human Connection: Why Content Marketing Makes Sense in B2B Tech

The Human Connection: Why Content Marketing Makes Sense in B2B Tech | Digital-News on Scoop.it today | Scoop.it
B2B tech brands have proven the power of content marketing, diving head first into the practice and seeing results.
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7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA | Digital-News on Scoop.it today | Scoop.it
There are several ethical ways your business can use social media monitoring to become an intelligence gathering machine like the NSA.
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Can Vocativ crack the data-journalism code? - Digiday

At Vocativ, a millennial-focused news startup launched last November, the key is data-mining software that is normally used by governments and corporations.
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5 reasons why brands are cutting out agencies - Digiday

The new agency model might be brands doing agency work largely themselves, writes John Winsor, CEO of Victors & Spoils.
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The rise of the Upworthy-clone economy - Digiday

Upworthy has had a huge influence on the world of online publishing. Look no further than all of these successful copycats.
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The student ad portfolio is broken - Digiday

Advertising students have long relied on portfolios to help them land gigs, but in the digital era, it is more challenging to weave together their creative solutions.
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Why agencies screw up content marketing - Digiday

“Your brief is showing.” That’s what people in advertising say when you’re a little too on strategy. Too often, the agencies are thinking about what the client wants, not what the audience wants.
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Can Google Glass aid the disabled? - Digiday

Mike DiGiovanni, emerging technology lead at Isobar, has hacked Google Glass to make it a truly hands-free device.
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Facebook rewards brands for tagging - Digiday

Facebook is allowing Pages to tag one another, but brands and publishers need to be judicious in how they use the new feature.
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A Quick 'Tetris' Game Can Curb Cravings for Cigarettes or Food

A Quick 'Tetris' Game Can Curb Cravings for Cigarettes or Food | Digital-News on Scoop.it today | Scoop.it
Tetris may help those looking to quit smoking or over-eating curb their cravings, according to a study from Plymouth University in the U.K.
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Mark Zuckerberg Casually Conquers the World

Mark Zuckerberg Casually Conquers the World | Digital-News on Scoop.it today | Scoop.it
Facebook and Zuckerberg are in it for the long haul.
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Boeing's 'Black' Smartphone Can Self-Destruct

Boeing's 'Black' Smartphone Can Self-Destruct | Digital-News on Scoop.it today | Scoop.it
A self-destructing smartphone may sound like something out of a 'James Bond' film, but Boeing has made it reality.
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Discovery Marketing; Declining Term or Up-and-Coming Buzzword?

Discovery Marketing; Declining Term or Up-and-Coming Buzzword? | Digital-News on Scoop.it today | Scoop.it
Discovery marketing is an emerging term in the marketing community that highlights an organization's inbound marketing mix.
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Three Financial Services Brands Doing Content Right

Three Financial Services Brands Doing Content Right | Digital-News on Scoop.it today | Scoop.it
In the financial services industry, creating high-quality website content can be difficult. Here are three innovators doing content marketing right.
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Which BuzzFeed quiz is your brand? - Digiday

BuzzFeed's viral quizzes are now the company's latest revenue grab, thanks to its new brand quiz partnerships.
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Days are numbered for the mobile banner - Digiday

Advertisers have never been excited by mobile banner ads. It's time for publishers to experiment.
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Aussie bank debuts 'gay' ATMs - Digiday

Australian bank ANZ is showing off its sponsorship of Sydney’s Gay and Lesbian Mardi Gras festival with fabulously decorated ATMs.
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Beyond tweeting: Demystifying the social media editor - Digiday

A few misunderstandings social media editors at major publications want to clear up.
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What is viewability? - Digiday

Viewability has the potential to change the way online advertising is transacted. Here's a primer, in plain English.
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The rise of the Upworthy-clone economy - Digiday

Upworthy has had a huge influence on the world of online publishing. Look no further than all of these successful copycats.
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New app gives your tongue a workout - Digiday

A new sexy app from two ad guys teaches you how to better use your tongue. See what they have to say about the app and creating fun side projects.
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MWC 2014: The Future Is Cheaper, Wearable and Invisibly Secure

MWC 2014: The Future Is Cheaper, Wearable and Invisibly Secure | Digital-News on Scoop.it today | Scoop.it
As the Mobile World Congress (MWC) in Barcelona, Spain draws to a close, we offer a look at some of the major trends revealed at this week's event.
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Hands On With Pickup, Square's New App for Takeout Orders

Hands On With Pickup, Square's New App for Takeout Orders | Digital-News on Scoop.it today | Scoop.it
A hands-on look at Square's new beta app, Square Pickup, intended for restaurant takeout orders.
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Sammy Screamer Is a Movement Sensor for High-Tech Parenting [VIDEO]

Sammy Screamer Is a Movement Sensor for High-Tech Parenting [VIDEO] | Digital-News on Scoop.it today | Scoop.it
Keeping track of personal items in your home just got easier, thanks to movement sensor Sammy Screamer.
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