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Real-Time Marketing | Social Media Today

Real-Time Marketing | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times? Do you remember thinking things like that? I’m sure you do. I do.
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If You Post A Status No One Reads, Does It Make A Sound? | Social Media Today

If You Post A Status No One Reads, Does It Make A Sound? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Businesses often fall back on the same habits when it comes to social media. Instead of thinking about how to engage their audiences, they attempt to meet a status quo or focus on numbers that don't actually have any ROI. Businesses need to ask themselves the hard questions about their social media and why they exist on those platforms.
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Nothing New at the Super Bowl | Social Media Today

Nothing New at the Super Bowl | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots.
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Disruption Is a Way of Life | Social Media Today

Disruption Is a Way of Life | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Charlene Li, CEO at The Altimeter Group, talks about why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo.
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The Super Bowl on Instagram | Social Media Today

The Super Bowl on Instagram | Social Media Today | Digital-News on Scoop.it today | Scoop.it
By now, you all know how the game went down: the Seahawks took the lead early on and managed to keep it up until the end, to a final score of 43 to 8. But what about the social media game that took place? Which team better entertained its audience? What team were supporters most rooting for on Instagram?
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Turn Social Media Mistakes Into Customer Advocacy | Social Media Today

Turn Social Media Mistakes Into Customer Advocacy | Social Media Today | Digital-News on Scoop.it today | Scoop.it
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your customer service or products that need resolving.
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Has Your Business Performed a Hat Trick?

Has Your Business Performed a Hat Trick? | Digital-News on Scoop.it today | Scoop.it
A hat trick in sports is the achievement of a positive feat three times or more during a game. Has your business performed one?
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You Can Now Get 50 New Domain Extensions - Web.com Explains Why You Might Want One

You Can Now Get 50 New Domain Extensions - Web.com Explains Why You Might Want One | Digital-News on Scoop.it today | Scoop.it
Web.com is now offering more than 50 new domain extensions such as .limo, .salon and others small businesses might identify with
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How to effectively promote your Brand with Facebook

How to effectively promote your Brand with Facebook | Digital-News on Scoop.it today | Scoop.it
How to effectively promote your Brand with Facebook:There has long been a widespread misconception that Facebook is meant for cultivating personal
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The C.U.R.V.E Method For Engaging Email Subject Lines

The C.U.R.V.E Method For Engaging Email Subject Lines | Digital-News on Scoop.it today | Scoop.it
An easy acronym to help to rethink email engagement.
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Surviving to Thriving: Why Entrepreneurs Need to Take a Break - Entrepreneur.com: Latest Articles

While entrepreneurs have helped our economy climb out of the Great Recessions with their “can do”...
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Pinterest Puts Focus on Mobile as it Expands Internationally - SiteProNews

Pinterest Puts Focus on Mobile as it Expands Internationally - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Pinterest has launched a refurbished mobile website as it gears up to debut in new countries across the globe. The new look is a bid by the popular virtual
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LinkedIn Buys Data Provider Bright for $120M - SiteProNews

LinkedIn Buys Data Provider Bright for $120M - SiteProNews | Digital-News on Scoop.it today | Scoop.it
LinkedIn is shelling out $120 million to acquire data provider Bright. The professional social network will dole out roughly $32 million in cash and will p
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Moms Are Digital Natives | Social Media Today

Moms Are Digital Natives | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Moms today are digital natives, especially those who are part of the millennial generation. They are spending more than an hour longer on video and streaming apps then their predecessors and unlike those who came before them, aren’t as concerned about sharing pictures of their children and details of their lives online.
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14 Facebook Contests Ideas for Valentine's Day | Social Media Today

14 Facebook Contests Ideas for Valentine's Day | Social Media Today | Digital-News on Scoop.it today | Scoop.it
According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine's Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine's gifts. So, are you ready to grab some of that potential business and inspire some engagement on Facebook?
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Online Credibility | Social Media Today

Online Credibility | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Selling online requires you and your business to be trustworthy, authoritative and most importantly, credible. When you are competing against hundreds of other online businesses for your customers money it comes down to your word versus their word.
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Social Media Trolls | Social Media Today

Social Media Trolls | Social Media Today | Digital-News on Scoop.it today | Scoop.it
I love social media, and the potential that it has for us, both on the personal and business levels. Just yesterday I was extolling the power of social media in my post, while the day before I was scratching my head at how some can use social media in a nasty way.
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Super Bowl Ad-Spotting | Social Media Today

Super Bowl Ad-Spotting | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Event brand advertising - especially the Super Bowl - has spawned a new art of social engagement. The event, while providing context, almost becomes secondary to an advertiser’s opportunity to research mass sentiment at any point in time—by demography and geography, in any language.
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Google Plus Types | Social Media Today

Google Plus Types | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Google Plus users come in many flavors. Because an important part of online marketing is understanding our audiences, here is a quick field guide to some of the personalities I've encountered on G+.
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Klout Reinvents Itself With Content Sharing - First Look

Klout Reinvents Itself With Content Sharing - First Look | Digital-News on Scoop.it today | Scoop.it
Klout, the app that attempts to measure your social media influence, just launched a new version. The new Klout goes beyond just giving you a score and rewarding with “perks” (i.e, discounts and small freebies) for activity.  The new focus is on content — and sharing it. In an announcement on the official Klout blog, Sanjay ...
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Small Businesses Once Again Create More Jobs Than Big Businesses

Small Businesses Once Again Create More Jobs Than Big Businesses | Digital-News on Scoop.it today | Scoop.it
Employment growth in small businesses once again outstripped larger businesses, according to the ADP employment report for January 2014.
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The Science Guy, Debating Faith, and the Ethical Duty Not To Engage

The Science Guy, Debating Faith, and the Ethical Duty Not To Engage | Digital-News on Scoop.it today | Scoop.it
Sometimes---rarely, but sometimes--- there is an ethical obligation to to deny a forum to a speaker and that speaker's views, an obligation not to engage, but rather to make sure that those views a...
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Do as Successful Thought Leaders Do - Entrepreneur.com: Latest Articles

Looking to lead your industry this year? Take a page from the book of the most influential...
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Google Fighting French Privacy Ruling - SiteProNews

Google Fighting French Privacy Ruling - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Google was in court Thursday to fight a ruling in France that the technology titan says will damage its reputation. The Commission Nationale de L’Informati
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Google Takes on Business Conferences With Chromebox for Meetings - SiteProNews

Google Takes on Business Conferences With Chromebox for Meetings - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Google is hoping to simplify video conferencing with its newly announced Chromebox for meetings. The new system combines Google+ Hangouts and Google Apps i
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