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The Sexiest Job of the 21st Century is Tedious, and that Needs to Change

The Sexiest Job of the 21st Century is Tedious, and that Needs to Change | Digital-News on Scoop.it today | Scoop.it
We're wasting the skills of our most talented data scientists.
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Content Sharing Impacts Vendor Selection: Study - Chief Marketer

Content Sharing Impacts Vendor Selection: Study - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Are Your Email Clickthrough Rates Legitimate? - Chief Marketer

Are Your Email Clickthrough Rates Legitimate? - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Why Marketers Must Disrupt the Path to Purchase - Chief Marketer

Why Marketers Must Disrupt the Path to Purchase - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
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Self-serving content won't serve ROI: How to put customers first #CZLNY

Self-serving content won't serve ROI: How to put customers first #CZLNY | Digital-News on Scoop.it today | Scoop.it
ClickZ Live NY speakers explained why companies need to dig deeper into data to improve their search marketing strategies.
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Email marketing is in the right place to deliver ROI [data]

Email marketing is in the right place to deliver ROI [data] | Digital-News on Scoop.it today | Scoop.it
Due to its position in the sales pipeline, email marketing is one of the most valuable tools in content marketers' arsenals.
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Digital marketing: Just how bad is it? - New Media and Marketing

Digital marketing: Just how bad is it? - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
Accountability is finally coming to social media
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Things that turn your audience off of webinars

Things that turn your audience off of webinars | Digital-News on Scoop.it today | Scoop.it
Webinars are an incredibly powerful way of connecting with your audience. Back in November I started promoting my blog coaching sessions via webinars, and they do very well given that they are a high-ticket item, I'm not cheap.

Of course over the months I've had some feedback about the...
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A look inside publishers' content studios - Digiday

With ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. Here's what their operations look like.
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Taco Bell and McDonald's take breakfast war viral - Digiday

A little back and forth between Taco Bell and McDonald's has now been dubbed into "The Breakfast Wars" -- and it's gone viral.
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Meet the new media darling: in-house data scientists - Digiday

Publishers are hiring data scientists to help with everything from storytelling to subscriber retention to online engagement.
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Fooled you: Brands roll out the pranks for April Fools' - Digiday

Brands aren't taking April Fools' Day lightly. Here are a few of our favorite corporate pranks so far today.
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The Benefits of Crowdfunding - JOSIC Media

The Benefits of Crowdfunding - JOSIC Media | Digital-News on Scoop.it today | Scoop.it
Over the last couple years, millions of dollars have been raised through crowdfunding platforms. Entrepreneurs, inventors, musicians, artists, charities an
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The Device Matters in Search - Chief Marketer

The Device Matters in Search - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.
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Digital Marketing Comes of Age for CPG Brands - Chief Marketer

Digital Marketing Comes of Age for CPG Brands - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
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Mobile Marketing: The Future of Marketing

Mobile Marketing: The Future of Marketing | Digital-News on Scoop.it today | Scoop.it
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile
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PPC & paid media: Is your content paying off? #CZLNY

PPC & paid media: Is your content paying off? #CZLNY | Digital-News on Scoop.it today | Scoop.it
ClickZ Live New York experts talked about using content and free tools to build smarter PPC strategies.
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The original Secret is Truth: Here's the app that was Secret before Secret

The original Secret is Truth: Here's the app that was Secret before Secret | Digital-News on Scoop.it today | Scoop.it
Just last month, Whisper and Secret, two hot apps for anonymously sharing things you'd rather not be seen to be saying, were reportedly raising a combined total of $40 million. And today, another a...
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Jeffrey Henning's #MRX Top 10: Bold Experiments in a Multi-Screen World | GreenBook

Jeffrey Henning's #MRX Top 10: Bold Experiments in a Multi-Screen World | GreenBook | Digital-News on Scoop.it today | Scoop.it
Of the 2,271 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.
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The Business of Craft Beers and Microbreweries [Infographic] | Only Infographic

The Business of Craft Beers and Microbreweries [Infographic] | Only Infographic | Digital-News on Scoop.it today | Scoop.it
America spends over $99 billion on beer every year. But where does this money go, and how is beer made? Online-Business-Degree.org has created an infographic
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Mobile is hitting the nuclear reset button - Digiday

A recent trip to Silicon Valley revealed that, increasingly, innovative startups are mobile at their core -- and none of them rely on advertising revenue.
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Q&A with the creator of the banner ad, 20 years after its creation

Joe McCambley, co-founder of The Wonderfactory, reflects on the banner ad, reflects on the banner nearly 20 years since it he helped create it.
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Stella Artois wants you to hear your beer - Digiday

For beer lovers, the brew is a symphony for all of our senses -- except, perhaps, hearing. Until now.
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Leaving her mark on the world, one student at a time - Coworking for Entrepreneurs, Startups, Small Businesses | Do What You Love

Leaving her mark on the world, one student at a time - Coworking for Entrepreneurs, Startups, Small Businesses | Do What You Love | Digital-News on Scoop.it today | Scoop.it
We recently sat down with Fawziah Qadir, the New York City program coordinator for Global Glimpse, for our Member Spotlight series. This 29-year-old Fulton Center...
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