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Google Plus can’t beat Facebook, but can it win second place?

Google Plus can’t beat Facebook, but can it win second place? | Digital-News on Scoop.it today | Scoop.it
Did you post anything on Google+ this week? If you're an active YouTuber, you may have posted by proxy but did you actually sign in and post
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New LinkedIn tool will let you know if your content is on target

New LinkedIn tool will let you know if your content is on target | Digital-News on Scoop.it today | Scoop.it
LinkedIn believes that content = marketing and for the second time in a week, I got to check the
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Data integration! Key for a successful marketing campaign

Data integration! Key for a successful marketing campaign | Digital-News on Scoop.it today | Scoop.it
Data integration is the key to a successful marketing campaign. Are your organization's departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publis...
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Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube?

Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube? | Digital-News on Scoop.it today | Scoop.it
More than 1 billion unique visitors visit Google’s video network – YouTube every month. Do we have a competitor to YouTube? Not yet but former Google employee and Yahoo CEO Marissa Mayer is conside...
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My Success Story: How Julie Austin Sold 500,000 Wrist Water Bottles in Over 20 Countries

My Success Story: How Julie Austin Sold 500,000 Wrist Water Bottles in Over 20 Countries | Digital-News on Scoop.it today | Scoop.it
If you asked me fifteen years ago if I would be a manufacturer, I’m sure the thought would never have entered my mind. I was busy acting in TV commercials and hosting infomercials. You know, the on...
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Branding Strategy Insider | Brand Strategy And Customer Memory

Branding Strategy Insider | Brand Strategy And Customer Memory | Digital-News on Scoop.it today | Scoop.it
Don’t market your brand on what your consumers are going to get. Market your brand on what your consumers are going to increasingly and rapidly remember. Invest in building and delivering on mass memories rather than mass awareness because if your brand doesn’t happen at that speed, it’s in danger of being overlooked.
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Making Emotional Connections With Your Brand

Making Emotional Connections With Your Brand | Digital-News on Scoop.it today | Scoop.it
It is common knowledge that, as a professional and as a business owner, if you don't make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can't touch them emotionally, they won't be interested in what you have to say.
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How to Improve Your Decision-Making Skills

How to Improve Your Decision-Making Skills | Digital-News on Scoop.it today | Scoop.it
A five-step approach for navigating the problems of “rational” thinking.

 
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Who Should Control Marketing Tech? - Chief Marketer

Who Should Control Marketing Tech? - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?
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5 Twitter Tools to Increase Your Blog Retweets |

5 Twitter Tools to Increase Your Blog Retweets | | Digital-News on Scoop.it today | Scoop.it
Discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content with one click.
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Google Field Tests a Gmail Change | Social Media Today

Google Field Tests a Gmail Change | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. T
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Facebook gets real, Foursquare taps to tweet and I’m confused

Facebook gets real, Foursquare taps to tweet and I’m confused | Digital-News on Scoop.it today | Scoop.it
Welcome to the end of the work week (for some). I thought I'd wrap up my part with a look a few stories that totally confused me this week.
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March`s Best: Favorites in Analytics, Conversion, and Copywriting

March`s Best: Favorites in Analytics, Conversion, and Copywriting | Digital-News on Scoop.it today | Scoop.it
What were this month`s can`t-miss blog posts on analytics, conversion rate optimization and copywriting? Here are our favorites.
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Tap In To Online Tools For Your Local Marketing Strategy

Tap In To Online Tools For Your Local Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
In the past, demographic and business intelligence data was difficult to come by and even harder to manipulated. Thankfully, local businesses now have a wealth of data to work with to learn about t...
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4 Crucial Questions Your New Employees Ask Themselves After Their First Day On The Job

4 Crucial Questions Your New Employees Ask Themselves After Their First Day On The Job | Digital-News on Scoop.it today | Scoop.it
You invested a lot of time, energy, and money bringing on that new employee. They show up on that first day ready for your orientation doing their best to disguise their nervous anxiety. Feeling a ...
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Branding Strategy Insider | Brands As Storylines

Branding Strategy Insider | Brands As Storylines | Digital-News on Scoop.it today | Scoop.it
Taking the concept of brands as ideas further, what would happen if marketers acted more like television producers and creators? How might that change the way brands tell their stories? This fascinating interview between Jon Bokenkamp, the executive producer and creator of Blacklist, and Jason Evans points to some interesting possibilities for where brand storytelling might go.
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Why Brands Need To Act Like Publishers | B2B Marketing Insider

Why Brands Need To Act Like Publishers | B2B Marketing Insider | Digital-News on Scoop.it today | Scoop.it
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practi
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Podcast: State of Community Management 2014 Sneak Peek - The Community Roundtable

Podcast: State of Community Management 2014 Sneak Peek - The Community Roundtable | Digital-News on Scoop.it today | Scoop.it
Check out this sneak peek into the 5th annual State of Community Management report that will be released in April.
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4 Tips to Make Campaigns Work Across all Screens - Chief Marketer

4 Tips to Make Campaigns Work Across all Screens - Chief Marketer | Digital-News on Scoop.it today | Scoop.it
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
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Visual Content Marketing on 3 Major Networks: Ideas and Inspiration

Visual Content Marketing on 3 Major Networks: Ideas and Inspiration | Digital-News on Scoop.it today | Scoop.it
To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks t...
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Social Business Buyer Guide | Social Media Today

Social Business Buyer Guide | Social Media Today | Digital-News on Scoop.it today | Scoop.it
When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives.
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