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Personalisation: where to start and what's to come

Personalisation: where to start and what's to come | Digital-News on Scoop.it today | Scoop.it
Last week I moderated the roundtables at our Digital Cream London event on personalisation and I wanted to share some of the themes and takeaways from these sessions.
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Writing a Blog Post that Goes Viral | Social Media Today

Writing a Blog Post that Goes Viral | Social Media Today | Digital-News on Scoop.it today | Scoop.it
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.
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Lead Nurturing Campaigns | Social Media Today

Lead Nurturing Campaigns | Social Media Today | Digital-News on Scoop.it today | Scoop.it
A marketing team that doesn’t invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through the sales funnel.
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Socially Stephanie: Google Plus & Twitter | Social Media Advice | Social Media Today

Socially Stephanie: Google Plus & Twitter | Social Media Advice | Social Media Today | Digital-News on Scoop.it today | Scoop.it
"Dear Socially Stephanie: My plumbing service isn't 'sexy.' Can I still make social media work for me? Who wants to read about what I do?"
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Why Modern Marketers Fail at Big Data - Business 2 Community

Why Modern Marketers Fail at Big Data - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
(…and how to stop failure from happening) Radius offers a marketing platform built on top of a...
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Software Leads and Promises of Superpowers - Business 2 Community

Software Leads and Promises of Superpowers - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
It used to be that only activists (and the occasional paranoid) made a big deal about how much...
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Filtering Crank Calls In Inbound Sales Leads - Business 2 Community

Filtering Crank Calls In Inbound Sales Leads - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Hopefully, the professional nature of an office phone line is enough to protect it from your...
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Relationship Selling is a Commitment Process - Business 2 Community

Relationship Selling is a Commitment Process - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Are you familiar with the negotiating practice of asking for a commitment for a commitment. It’s...
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Dealing With Introverts and Extraverts - Business 2 Community

Dealing With Introverts and Extraverts - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
There are many typologies and taxonomies that may help us understand why certain people respond...
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How to Find the Right Customers for Your Small Business - Business 2 Community

How to Find the Right Customers for Your Small Business - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
As an entrepreneur, many small business owners are hungry for business and they will go to...
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Is Marketing Automation A Good Fit For Web Lead Follow Up? - Business 2 Community

Is Marketing Automation A Good Fit For Web Lead Follow Up? - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Who has time to follow up on all of the web leads you’re getting? Why not automate it? “Help,...
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Personal Profiles On CVs: Top 5 Dos & Don’ts - Business 2 Community

Personal Profiles On CVs: Top 5 Dos & Don’ts - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
When it comes to CVs, there’s one element that’s guaranteed to get people talking – your personal...
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5 Simple Steps to a Social Media Budget That Will Win Your Boss Over - Business 2 Community

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
The time has come. You do social media… You have some thousands of fans on Facebook and Twitter...
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5 Questions to Determine If You’re Ready for Social Customer Service

5 Questions to Determine If You’re Ready for Social Customer Service | Digital-News on Scoop.it today | Scoop.it
Social customer service is vital for every business and personal brand. Here are questions to reveal your readiness to take your brand online.
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Build Your Online Authority | Social Media Today

Build Your Online Authority | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Always look for ways to build your online authority by sharing your knowledge, answering people’s questions and extending the reach of your expertise. Building online authority makes you trustworthy, and that helps pull potential customers and employers toward you. It’s an essential ingredient to a successful personal brand.
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Interview with Dell's Director of BI Strategy Shree Dandekar | Social Media Today

Interview with Dell's Director of BI Strategy Shree Dandekar | Social Media Today | Digital-News on Scoop.it today | Scoop.it
"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "
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Social Media Marketing: Reassessing What You Know | Social Media Today

Social Media Marketing: Reassessing What You Know | Social Media Today | Digital-News on Scoop.it today | Scoop.it
What if everything you "know" about social media marketing is wrong? If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning.
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Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014 - Business 2 Community

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014 - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
When more than 2,300 marketers were asked in the fall of 2013 what their top priorities were for...
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The Three Main Challenges For Effective B2B Lead Generation - Business 2 Community

The Three Main Challenges For Effective B2B Lead Generation - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Lead generation is a key role of B2B marketing in today’s increasingly competitive business...
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9 Ways You Can Use Pinterest Place Boards Creatively - Business 2 Community

9 Ways You Can Use Pinterest Place Boards Creatively - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
You must already be aware of the fact that Pinterest can generate huge traffic to your website...
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Will the U.K. Be the Internet of Things Champion? - Business 2 Community

Will the U.K. Be the Internet of Things Champion? - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Recent investments, acquisitions, analyst reports and collaborations have accelerated the...
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Going to a Marketing Conference? Bring this Checklist - Business 2 Community

Going to a Marketing Conference? Bring this Checklist - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation...
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5 Steps to Writing a Blog Post that Goes Viral - Business 2 Community

5 Steps to Writing a Blog Post that Goes Viral - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
It’s the dream of every blogger to write a post that gets picked up by social media and goes...
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The Nonprofit’s Guide To Working With Technical Volunteers - Business 2 Community

The Nonprofit’s Guide To Working With Technical Volunteers - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
It’s no secret that nonprofits depend on volunteers to raise funds, put on events and help...
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Considerations Before Accepting That Coveted New Job - Business 2 Community

Considerations Before Accepting That Coveted New Job - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
The job market seems much better lately, and more and more offers are being extended to...
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