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Self-Promotion Alert: Army Magazine on Candor and Honesty

Self-Promotion Alert: Army Magazine on Candor and Honesty | Digital-News on Scoop.it today | Scoop.it
Army Magazine uses the Ethics Alarms Rationalizations list in an article..and me too!
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When Building Communities Isn't the Best Way to Build Links

When Building Communities Isn't the Best Way to Build Links | Digital-News on Scoop.it today | Scoop.it
I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.
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A Startling Case Study of Manual Penalties and Negative SEO

A Startling Case Study of Manual Penalties and Negative SEO | Digital-News on Scoop.it today | Scoop.it
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.
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Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday | Digital-News on Scoop.it today | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
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Troubleshooting Local Ranking Failures: A Beginner's Guide

Troubleshooting Local Ranking Failures: A Beginner's Guide | Digital-News on Scoop.it today | Scoop.it
Uncover common causes of lost or low Google Local rankings with these actionable techniques. Follow these steps to surface problems that may be pushing you down or holding you back.
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How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics

How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics | Digital-News on Scoop.it today | Scoop.it
Attribution modeling in Google Analytics is potentially very powerful in the results it can give us, yet few people use it well. This post shows you how to get started with the data you already have.
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An Introduction to PR Strategy for SEOs

An Introduction to PR Strategy for SEOs | Digital-News on Scoop.it today | Scoop.it
Jen Lopez and Everett Sizemore invited me to elaborate on the
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Scaling Up the Effort: The Process Behind Great (Contracted) Content

Scaling Up the Effort: The Process Behind Great (Contracted) Content | Digital-News on Scoop.it today | Scoop.it
Writing great content is a lot of hard work. It's especially difficult when you're writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf.
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Surfacing elephants and new ideas | SmartBlogs

Surfacing elephants and new ideas | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
Credit: iStockphoto I’ve known many leaders who talk too much. They can suck the life out of a room by commandeering it and shutting out other voices t
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The CEO's social conundrum | SmartBlogs

The CEO's social conundrum | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects
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Q-and-A: How one N.C. school is personalizing math instruction

Q-and-A: How one N.C. school is personalizing math instruction | Digital-News on Scoop.it today | Scoop.it
In this Q-and-A,  Scott Burdick, principal at Pine Valley Elementary School in South Dayton, N.Y., discusses how his school uses data and technology to hel
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Preparing for the leadership challenges that await | SmartBlogs

Preparing for the leadership challenges that await | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
Early in my career, I embarked on a soul-searching exercise to help me define who I wanted to be, what I was willing to pin my reputation on and what skill
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Google sued for data-mining students' email

Google sued for data-mining students' email | Digital-News on Scoop.it today | Scoop.it
The suit charges the company with surreptitiously building profiles of students by scanning their email in order to target advertising at them.
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Ethics Quote of the Day: Composer Mitch Leigh, 1928-2014

Ethics Quote of the Day: Composer Mitch Leigh, 1928-2014 | Digital-News on Scoop.it today | Scoop.it
Have a nice ride, Mitch Leigh. And pleasant dreams...
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Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year

Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year | Digital-News on Scoop.it today | Scoop.it
We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year.
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Content Outliers: Learning from the Web's Most Viral Content

Content Outliers: Learning from the Web's Most Viral Content | Digital-News on Scoop.it today | Scoop.it
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility.
Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
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Google's 2014 Redesign: Before and After

Google's 2014 Redesign: Before and After | Digital-News on Scoop.it today | Scoop.it
Google's SERP and ad format redesign may finally be rolling out, after months of testing. Before we lose the old version forever, here's the before-and-after of every major vertical that's changed.
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12 Ways to Increase Traffic From Google Without Building Links

12 Ways to Increase Traffic From Google Without Building Links | Digital-News on Scoop.it today | Scoop.it
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.
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5 Things I Wish I Knew as an Agency Marketer - Whiteboard Friday

5 Things I Wish I Knew as an Agency Marketer - Whiteboard Friday | Digital-News on Scoop.it today | Scoop.it
Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I've come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew as well!
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A Deep Dive into Google MyAnswers

A Deep Dive into Google MyAnswers | Digital-News on Scoop.it today | Scoop.it
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.
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Making the Most of Technology | SmartBlogs

Making the Most of Technology | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
About The Wall Street Journal From its inception in 1889 to today, The Wall Street Journal continues to be one of the most influential and respected new
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Small Cap Stocks — Yesterday, Today and Tomorrow | SmartBlogs

Small Cap Stocks — Yesterday, Today and Tomorrow | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
David Koenig, Investment Strategist on the Research and Innovation team at Russell Investments. David Koenig serves as Investment Strategist on the Res
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Socci shares lessons learned from LPL's social media experience | SmartBlogs

Socci shares lessons learned from LPL's social media experience | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
Melissa Socci, senior vice president of brand and analytics for LPL Financial. More and more financial advisors are adopting social media to help build
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8 benefits to being a socially responsible brand | SmartBlogs

8 benefits to being a socially responsible brand | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
Business leaders act, not react. By nature they are forward-thinking and innovative -- a ballast on a ship. But never before has leadership been a more cri
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Have you ever been on or considered a leadership immersion "expedition"? | SmartBlogs

Have you ever been on or considered a leadership immersion "expedition"? | SmartBlogs | Digital-News on Scoop.it today | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Leadership -- tracks feedback from more than 190,000 business leaders. We run the poll
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