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Social and Digital Engagement | Social Media Today

Social and Digital Engagement | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Although they may have decided to explore technology’s potential, many leaders pursuing social and digital engagement initiatives are understandably tempted to outsource or delegate the responsibility for these initiatives. But they need to make it a personal priority.
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Viral Headlines | Words to Use | Social Media Today

Viral Headlines | Words to Use | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.
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How to Get Superfans | Social Media Today

How to Get Superfans | Social Media Today | Digital-News on Scoop.it today | Scoop.it
To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.
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Content Marketing | Finding an Audience | Social Media Today

Content Marketing | Finding an Audience | Social Media Today | Digital-News on Scoop.it today | Scoop.it
If your content marketing campaign is dying, there IS something you can do about it.
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How Financial Companies Can Use Social Media to Innovate | Social Media Today

How Financial Companies Can Use Social Media to Innovate | Social Media Today | Digital-News on Scoop.it today | Scoop.it
With mobile adoption going through the roof, and a younger and younger tech-savvy clientele, the opportunities to start building trust through social engagement are bigger than ever.
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Music licensing issues with ASCAP and Pandora | Social Media Today

Music licensing issues with ASCAP and Pandora | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Songwriters/publishers have been fighting for a fare royalty rate with Pandora and it is a bloody battle.
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Is Content Marketing Worth It? | Social Media Today

Is Content Marketing Worth It? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
How much value should companies put on content marketers, if any? This post explores the hidden worth of content and how businesses can track their investments.
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Three Ways to Locate and Connect with Potential Clients via Twitter | Social Media Today

Three Ways to Locate and Connect with Potential Clients via Twitter | Social Media Today | Digital-News on Scoop.it today | Scoop.it
How do you get your content in front of the people you need to see it? Here are three ideas on how to use Twitter to reach your target prospects.
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Are You Protected from Hackers on Public WiFi? | Social Media Today

Are You Protected from Hackers on Public WiFi? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
A new study revealed that 66% of U.S. adults have used public WiFi; and 39% of those who have said they have accessed or transmitted sensitive information while using it. Despite the fact that they transmit sensitive information while using public WiFi, there are potential online security risks that people recognize.
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Engaging Content Ideas | Social Media Today

Engaging Content Ideas | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.
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Community Building on Pinterest | Social Media Today

Community Building on Pinterest | Social Media Today | Digital-News on Scoop.it today | Scoop.it
In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.
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How to be successful in social media | Social Media Today

How to be successful in social media | Social Media Today | Digital-News on Scoop.it today | Scoop.it
This article maps out this perspective and a pragmatic approach in order to make your social media a successful part of your communications efforts.
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What Are Twitter Cards? | Social Media Today

What Are Twitter Cards? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Twitter Cards are part of the recent stable of tools Twitter is offering brands to showcase media-rich content from highlighting important news pieces to embedding a video to downloading a mobile app directly from a tweet. How can Twitter Cards work for you?
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Social and Business Collaboration | Social Media Today

Social and Business Collaboration | Social Media Today | Digital-News on Scoop.it today | Scoop.it
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.
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Employee Advocacy and Blogging | Social Media Today

Employee Advocacy and Blogging | Social Media Today | Digital-News on Scoop.it today | Scoop.it
With a little direction, your employees can offer a steady supply of awesome ideas that you can turn into blog content your readers will love.
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New Content Marketing Score Means for Social Sellers | Social Media Today

New Content Marketing Score Means for Social Sellers | Social Media Today | Digital-News on Scoop.it today | Scoop.it
LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it.
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Interview with Sandy Carter of IBM | ROI, Women in Tech | Social Media Today

Interview with Sandy Carter of IBM | ROI, Women in Tech | Social Media Today | Digital-News on Scoop.it today | Scoop.it
I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.
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Employee Advocacy Summit Launches in Atlanta September 2014 | Social Media Today

Employee Advocacy Summit Launches in Atlanta September 2014 | Social Media Today | Digital-News on Scoop.it today | Scoop.it
To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit on September 15 in Atlanta, in collaboration with Social Media Today. Space is limited, so confirm your spot now!
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Big Benefits of Big Data for CMOs | Social Media Today

Big Benefits of Big Data for CMOs | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.
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Doing Social Media Right | Social Media Today

Doing Social Media Right | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media isn’t just about following your friends or posting pictures of your food anymore. Companies all over the world are using it to engage with customers more personally than ever before. Smart uses of social media not only increase brand awareness, they promote customer loyalty and enthusiasm.
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Why Your Website Isn't Getting Traffic | Social Media Today

Why Your Website Isn't Getting Traffic | Social Media Today | Digital-News on Scoop.it today | Scoop.it
If you aren’t getting traffic to your website, it’s probably a multitude of reasons. Although, there are some sites that just need a quick tweak to get the job done. Regardless, you should take a look at your site and see what you’re doing to drive away readers or worse, turn away Google.
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Scaling the Human Spark at the Social Shake-Up | Social Media Today

Scaling the Human Spark at the Social Shake-Up | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The underlying theme of this year’s Social Shake-Up, taking place on September 16 and 17 in Atlanta, will be “Scaling the Human Spark”: it will focus on how we need the human and the spark for both connection and innovation, but we also require the scale to have measurable results and efficiency.
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Optimize Your Facebook Page for Search | Social Media Today

Optimize Your Facebook Page for Search | Social Media Today | Digital-News on Scoop.it today | Scoop.it
There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.
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17 Quick Ways to Master Your LinkedIn Profile | 17 Quick Ways to Master Your LinkedIn ProfileSocial Media Today

17 Quick Ways to Master Your LinkedIn Profile | 17 Quick Ways to Master Your LinkedIn ProfileSocial Media Today | Digital-News on Scoop.it today | Scoop.it
There are a lot of great ways to improve your LinkedIn profile. Here are 17 quick ways to master your LinkedIn profile.
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How to Choose the Best B2B Social Media Marketing Channels | Social Media Today

How to Choose the Best B2B Social Media Marketing Channels | Social Media Today | Digital-News on Scoop.it today | Scoop.it
B2B marketers should be wary of trying to maintain too many social media accounts; they should identify two or three that are best for their purposes. By targeting the right platforms in the right way, they should see a significant return on investment.
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