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Content Marketing Trends for This Spring You Need to Know About

Content Marketing Trends for This Spring You Need to Know About | Digital-News on Scoop.it today | Scoop.it
The flowers are blooming this season and so are new trends in the content marketing space — here’s what to expect. Every content marketer is on the hunt to create content that lights up their rea…
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4 Guiding Principles for Providing Online Accessibility

4 Guiding Principles for Providing Online Accessibility | Digital-News on Scoop.it today | Scoop.it
When the Americans with Disabilities Act was set into motion, lawmakers were making a passionate push to ensure that those with disabilities were protected against discrimination and afforded equal a…
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How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever | Digital-News on Scoop.it today | Scoop.it
Everyone makes mistakes, but brands are at the public’s mercy following a business blunder. In an age where the news cycle and social media never sleep, a single mis-tweet, outspoken CEO, or raunch…
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Why Television Without Pity is Still on the Internet

Why Television Without Pity is Still on the Internet | Digital-News on Scoop.it today | Scoop.it
Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s a…
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Here’s Why Messing Up is a Chance to Excel at Customer Service

Here’s Why Messing Up is a Chance to Excel at Customer Service | Digital-News on Scoop.it today | Scoop.it
Many of us grow up to believe that ‘getting in trouble’ is bad. If you’ve done something that upsets your friend, mum or teacher, that’s a bad thing. You’re punished and/or forced to say so…
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How to Use Mobile Marketing to Reach Out to Customers

How to Use Mobile Marketing to Reach Out to Customers | Digital-News on Scoop.it today | Scoop.it
Mobile marketing is one of the newest and most important aspects of a digital marketing strategy. From website optimization to new opportunities for delivering your brand to an on-the-go customer via…
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9 Must-Have Pinterest Tools for Your Business

9 Must-Have Pinterest Tools for Your Business | Digital-News on Scoop.it today | Scoop.it
Online scrapbooking platform Pinterest allows businesses to connect with consumers who are constantly consuming content, sharing content and engaging through the power of images. With more than 70 mi…
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Jake Worthington Steals The Show

Jake Worthington Steals The Show | Digital-News on Scoop.it today | Scoop.it
Let’s hypothetically say you try out for “The Voice” and during the blind auditions you get NO chair turns for the coaches. Not one. Zip. Nada. None. What do you do? Besides not mak…
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What Should Your Mobile Website Actually Do? (7 Key Features)

What Should Your Mobile Website Actually Do? (7 Key Features) | Digital-News on Scoop.it today | Scoop.it
Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better mark…
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7 Tips To Great Social Media Marketing Content Strategy

7 Tips To Great Social Media Marketing Content Strategy | Digital-News on Scoop.it today | Scoop.it
Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy. Tune in tomorrow as I …
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How I Went From Ad Land to Startup Land - Business 2 Community

How I Went From Ad Land to Startup Land - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
This past year I moved to Startup Land. It wasn’t a complete break with Ad Land, because our...
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Getting Personal: Things to Share and Keep to Your Self on a Resume - Business 2 Community

Getting Personal: Things to Share and Keep to Your Self on a Resume - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
In today’s rapidly evolving job market, job seekers are often left stumped by how much and what...
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12 Experts Define Key Performance Indicators (KPI’s) - Business 2 Community

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in...
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Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing: 6 Quick Tips for Getting Started | Digital-News on Scoop.it today | Scoop.it
Integrated marketing is one of the most important – and effective – ways for marketers to reach their target audience. A successful integrated marketing strategy uses a consistent identit…
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The Art of Social Media Communication: How to Engage Without Drawing Rage in Times of Tragedy

The Art of Social Media Communication: How to Engage Without Drawing Rage in Times of Tragedy | Digital-News on Scoop.it today | Scoop.it
From fire damage restoration companies to entrepreneurs that sell hurricane survival kits, tragic events have spawned equitable businesses that “sell safety” to a multitude of disaster scenarios.…
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Every Message is a Movie – Creating Content with Narrative in Mind

Every Message is a Movie – Creating Content with Narrative in Mind | Digital-News on Scoop.it today | Scoop.it
“We spend our years as a tale that is told…”. The lifecycle and longevity of digital content founds itself upon the same principals as anything else worth sharing – a good story, a shared exp…
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10 Reasons Why Having Responsive Website Is a Great Investment? (Infographic)

10 Reasons Why Having Responsive Website Is a Great Investment? (Infographic) | Digital-News on Scoop.it today | Scoop.it
The concepts of web designing are rapidly changing every day. Newer ideas, technologies, developer platforms, SDKs are coming up to help the designers and developers around the world. Responsive web …
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PR is 80% More Effective Than Content Marketing.

PR is 80% More Effective Than Content Marketing. | Digital-News on Scoop.it today | Scoop.it
According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wie…
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Happy #RexManningDay: 13 Favorite Empire Records Memories

Happy #RexManningDay: 13 Favorite Empire Records Memories | Digital-News on Scoop.it today | Scoop.it
If you were a teenager or 20-something in the mid-90s, there’s a good chance you’ve seen Empire Records. What you might not know is that every year on April 8, Rex Manning Day is officia…
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Social Media Marketing Snapshot: Which Social Platforms Should You Be Using For Business

Social Media Marketing Snapshot: Which Social Platforms Should You Be Using For Business | Digital-News on Scoop.it today | Scoop.it
The recent social media boom has caused business marketers to realize the vital importance of expanding their marketing campaigns to include a strong social media presence. The goal of this article i…
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3 Reasons Why Do-It-Yourself Marketing Doesn’t Work for Small Businesses

3 Reasons Why Do-It-Yourself Marketing Doesn’t Work for Small Businesses | Digital-News on Scoop.it today | Scoop.it
The challenges of running a small business can be daunting to many. Those of us who decide to venture out on our own and become our own boss welcome these challenges with open arms. You’re not scar…
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Using Google+ To Grow Your Business

Using Google+ To Grow Your Business | Digital-News on Scoop.it today | Scoop.it
INCREASING WEBSITE TRAFFIC AND CREATING MORE LEADS There are still many questions being asked by business owners about how to use Google+ effectively. Can you use it to increase your website traffic?…
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The Evolution of Public Relations - Business 2 Community

It’s been more than a few years since many of us sat in college and university PR classes to...
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3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not) - Business 2 Community

3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not) - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Let me tell you a little story. When I attended the Free Style Conference (a conference for...
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